Internal Links : How To Use Them For Better SEO & Navigation (Video Tutorial)

Hey there, today I've decided to try something new with the blog. Not everything I have to teach deserves a very long blog post.

That's why I'm going to release a quick video tutorial every sunday that stays short and to the point. If you have any question or suggestions of tutorials you'd like to see, let me know in the comments.


​Why you should you push internal linking on your site ?

  • To help users navigate your content contextually.
  • To help your fresh content rank in search engines.
  • To help your top content secure higher rankings by getting links and linking to quality pieces.

Tools mentioned in the video:

Gael Breton

Hey I'm Gael, one of the guys behind Authority Hacker. I make a living working from my laptop in various places in the world and I will use this website to teach you how you could do the same.

Click Here to Leave a Comment Below 8 comments
Michael - January 10, 2015

Hi Gael,
It’s good to find someone willing to share good honest information with their readers.
I was introduced to you through Shane Melaugh, so I guessed you would be worth following.
My question is regarding internal linking, Shane suggests just using the related posts section from within his themes and leave it at that.
What’s your take on that approach?

    Gael Breton - January 11, 2015

    In content contextual links tend to be a lot more powerful than out of content links so yeah, I think it’s worth doing what’s described in the video.

Steven - May 9, 2015

Hi Gael,

I have a question about your permalink structure for Healthambition. You seem to work with /postname and not category/postname. I’m currently using the same permalink structure (postname only) for a magazine that has 5 different categories. Cars – Health – Sports – etc

the categories are not related and the same could be said for the categories on HealthAmbition.

My concern is that Google might have trouble judging your incoming external links on relevancy to the categories… for example,.. you manage to get a guestpost on a site about cars and it links back to your site which is about cars ,but also about health, sports etc.

wouldnt it be better to at least set the permalink structure to category/postname or do you think that google is able to see that the backlinks are relevant to your site anyways?

Neil Pattel recommended me to even go as far as dividing the site into subdomains per category,…

what are your thought on this matter?

    Gael Breton - May 11, 2015

    I think a sub domain is a bit much. You lose a lot of the domain power with it. As for having the categories in the URL if your topic is broad, yeah, it can be a good idea but I personally trust Google to know what the site is about. As long as my main keywords are in the URL I think you’re fine. Plus, statistically shorter URLs rank higher.

      Steven - May 11, 2015

      i was thinking the same thing, shorter url’s tend to rank higher according to statistics, but on the other hand you can make the slug real short ofcourse. i haven’t decided yet on which permalink structure route im going to take.

      The categories(topics) on Healthambition are closer related than on my site so i might be better of grouping those pages more together by including the category in front of the postname, but the site is allready 9 months on the way and seeing some decent traffic and now im worried that i will lose some of that even if i do everything right with 301 redirects after a permalink change.

      I’m leaning towards your side now and trust in Googles ability to see what the site is about.

      Anyways, thanks for your input, i appreciate it.

Steven - May 12, 2015

I found out something else im curious about,

On Healthambition you have a huge amount of featured posts at the bottom of each post ( the ÿou may also like”section or as you called it “latest posts”.

I dont know how many there are exactly but it seems never ending when you scroll down. Are you doing this to really spread out the juice evenly through the site? i mean, this way you’re linking to every post from every post. The contextual links you place , like in the video, would actually be doubles since you’re already linking out to all pages/posts. The contextual ones would probably be stronger i guess, but stil…

Just curious.

Danny - July 18, 2015

Thanks Gael! Just passed your video onto my VA.

Do you follow a similar process for internal outlinks in new posts? (ie, a site search to find older posts to link out to)

Thomas - August 4, 2016

Great information on linking! Since manually linking can be a laborious task, it’s probably better to embed internal linking into the editorial rules, although it just so happens sometimes the posts you want to link to might still not be published yet!



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