If you’ve got a passion for all things B2B and online business-related, webinar affiliate programs can be a terrific source of income.
While we can all agree coronavirus is definitely a bad thing, it’s given the webinar industry a huge shot in the arm.
With in-person meetings and conferences hit hard by the pandemic, the use of webinars rose by an astonishing 162% year on year in 2020, according to webinar platform ON24, while attendance almost quadrupled to 60 million.
That’s reflected in the growing value of the global webinar and webcast market, which is expected to be worth $800 million by 2023.
Fancy a piece of the action? Want to promote your favorite webinar creation tools and earn commissions for your efforts? Check out our choice of the best webinar affiliate programs:
7 Best Webinar Affiliate Programs
- Easy Webinar
- Live Webinar
First up is WebinarNinja, which offers modern webinar software that allows customers to create high-quality webinars in mere seconds.
More than just your common-and-garden webinar software, it comes with a bunch of additional tools and features — basically, everything you need to deliver engaging online experiences in a single platform.
Users can send automatic email notifications, create high-converting landing pages, and use advanced analytics tools to see who attended, clicked, and purchased.
WebinarNinja prides itself on its customer service, with a satisfaction rating of 97.9% and 24/7 customer support available.
Affiliate marketers earn 30% recurring commissions for every sale they drive through the WebinarNinja affiliate program. With prices ranging from $39 – $199 per month, that’s some serious earning potential (especially if your referrals stick with WebinarNinja for the long term).
To help close the deal, all customers get a 14-day free trial. You can also tap into a variety of marketing resources, including short and long-form email templates, videos, and images.
Commission rate: 30% recurring
Cookie duration: 90 days
Demio does simple, cloud-based webinar software — which means audiences don’t need to download anything to access a webinar.
It also provides all the marketing and sales tools companies need to promote and monetize their webinars, from event registration to post-event analytics.
Much like WebinarNinja, Demio is eager to shout about its customer service, promising an average response time of just four minutes.
The Demio affiliate program pays a 30% lifetime commission — so as long as your referrals keep paying for Demio, you’ll keep earning passive income. And with membership prices ranging from $74 to $1,965 for an annual subscription, there’s plenty of money to be made here.
The only small downside is that, depending on when a sale is completed, that month’s payment can be pending for up to 44 days. So you might be waiting a little while to get your hands on your commissions.
All conversions are tracked through your personal affiliate link, which is provided by Demio’s chosen affiliate marketing tracking software, First Promoter.
Commission rate: 30% lifetime
Cookie duration: 30 days
ClickMeeting specializes in video conferencing, online meeting, and webinar software for all types of webinar hosts, from lecturers, to small business owners, to online marketers and team leaders at large enterprises.
Its webinar and video conferencing service certainly drives impressive results. One webinar host earned $43,000 from a single event on the platform. And it can be a highly valuable lead generation tool, with another client using ClickMeeting’s webinar software to drive 2,890 leads.
Sign up for the ClickMeeting webinar affiliate program and you’ll earn a 30% commission for every sale you drive, providing it converts within 120 days — one of the longest cookie windows of all the webinar affiliate programs we’ve reviewed.
Need help or support along the way? ClickMeeting’s dedicated affiliate manager is always on hand to point you in the right direction.
Commission rate: 30%
Cookie duration: 120 days
GoToWebinar helps its customers quickly and simply create pre-recorded and live webinars.
By allowing users to build and host an automated webinar, GoToWebinar frees up valuable time that can be better spent on the all-important process of delivering a high-quality experience that engages audiences and drives conversions.
Some 50,000 businesses have chosen GoToWebinar as their “go-to webinar platform”, using it to create and host 2.8 million webinars a year. Up to 1,000 participants can attend its standard webinars.
Whereas most webinar platforms pay a percentage-based commission, the GoToWebinar affiliate program offers a $100 bounty payment for every qualifying order placed within 45 days of clicking your link.
Commission rate: $100 per paid order
Cookie duration: 45 days
As its name suggests EasyWebinar strives to make webinar creation as simple as possible, thereby helping you drive more sales.
Its webinar software allows customers to host live and automated webinars, while the easy-to-use play-and-play builder makes it possible to launch a webinar in minutes rather than hours (or days).
And it clearly works. Users have awarded EasyWebinar a 4.5-star rating on Capterra, and more than six million people have attended webinars produced and hosted via the EasyWebinars platform.
The company’s affiliate marketing program pays a 30% recurring commission, which is already pretty attractive. But it doesn’t stop there, because affiliate marketers can also access a range of bonuses and perks, from extra commissions to exclusive events.
Commission rate: 30% recurring
Cookie duration: Unknown
BigMarker’s web conferencing and webinar platform is capable of hosting events for more than 1,000 attendees at a time.
It has a packed list of features, allowing users to do nine-way video conferencing, screen sharing, ticketing, lead generation, and much more besides. It also integrates with Twitter and other platforms.
A big differentiator for BigMarker is its attendee network. With thousands of potential webinar attendees on its books, beginners to the world of webinars can easily build an audience for their first event.
Join the BigMarker affiliate program and you’ll earn a whopping 50% commission per sale — resulting in a maximum potential payout of $152. Not only that, but you’ll bag a $2 commission every time one of your referrals signs up for a free trial.
Top-performing affiliates also have the opportunity to negotiate higher payouts.
Commission rate: 50% per purchase
Cookie duration: Unknown
LiveWebinar specializes in live (and automated) webinars for 1,000+ attendees at a time.
Its cloud-based webinar software boasts a packed feature set, allowing users to access high-quality screen sharing, live video streaming, customized branding, and plenty of other tools to boost engagement and sales. And with over 40 data centers, it promises over 99% uptime an 24/7 availability.
Furthermore, its built-in email marketing software helps customers build marketing lists and automatically subscribe leads to automation platforms and CRM systems.
Unlike most webinar platforms, LiveWebinar offers a free plan that enables users to host small webinars with up to five attendees. Paid plans range from $11.99 – $95.20 per month.
LiveWebinar’s affiliate program offers some of the most generous terms we’ve seen. Not only do you get a 30% lifetime commission, but it has a lifetime cookie window — so whether your referrals convert today, tomorrow, or a year (or more) down the line, you’ll still earn your cut.
Commission rate: 30% lifetime commission
Cookie duration: Lifetime
Conclusion: Are Webinar Affiliate Programs Right For You?
As you can see, there’s definitely good money to be made promoting webinar affiliate programs. And with the market growing rapidly, it’s a smart time to become a webinar affiliate.
However, if you’re going to start earning commissions in this niche, you’ll need to do a lot more than simply choose the best webinar affiliate program.
First, you’ll need to build a high-converting affiliate website. Then you’ll need to create a bunch of quality content targeting the right audience. The more (and better) content you create, the more customers you’ll refer.
That stuff takes time, but we’re here to help. Sign up for our free webinar and we’ll give you five strategies to build an authority website in 2021.