Dating Affiliate: Is It Worth Getting in that Niche And What Are The Best Programs?

The way that people are meeting their partners is changing. More and more people are meeting their lifelong partner online.

How Straight Couples Met Their Partners

This surge in online dating has led to a $2.5 billion industry in the USA.

People are willing to pay hundreds of dollars per year to find the love of their life or even just a quick fling.

Given this fact, there is fierce competition from dating sites and apps to get their hands on this money.

That’s where affiliate marketing comes in.

But how much money is there to be made? And, what is the best way to make it?

Let’s find out.

The Dating Industry By Numbers

  • 124 million: The number of singles in America
  • $2.5 billion: The value of the online dating industry in the US
  • 50 million: The estimated number of Tinder users
  • $243: Average spent by dating site customer per year
  • 20%: Percent of current committed relationships that began online

What are People Searching For?

Branded Keywords

Keyword Difficulty Volume (desc)
okcupid 61 1,300,000
match 54 521,000
eharmony 30 386,000
zoosk 35 369,000 47 311,000
elite singles 6 34,000

Branded keywords are a great place to start with any industry as the allow you to understand the big players in that market.

The next step is to search and find out whether each of these major sites has an affiliate program. If they do, you can sign up and begin making money.

Affiliate marketing boils down to two things:

  • Getting the traffic to your site
  • Getting people to buy the product you recommend

If you are promoting the products that are most popular, it makes sense that those are the ones that people want to buy.

After that, the main thing you have to worry about is how you are going to get the traffic to your website.

Dating Keywords

Keyword Difficulty Volume (desc)
dating sites 94 153,000
dating apps 54 30,000
dating websites 94 28,000
how to ask a girl out 22 16,000
hookup sites 38 15,000
senior people meet 4 15,000
gay dating sites 15 14,000
christian dating sites 64 7,500
lesbian dating sites 33 7,300
zoosk review 4 6,400
online dating tips 24 3,100
what to talk about on a first date 17 2,400
how to ask someone out 8 2,100
muslim dating sites 9 1,800
dating sites for teenagers 22 1,800
dating advice for men 19 1,600
how to hook up with a girl 3 1,300
how to ask a girl out over text 0 1,300
meet local singles 6 1,300
dating sites for nerds 18 1,100
first date advice 23 1,100
introvert dating 5 1,000
dating sites for professionals 12 600
best dating sites for serious relationships 12 250

What Does the Level of Competition Mean?

The first thing that should strike you from this list of keywords is high keyword difficulty on the most searched keywords (dating sites, dating apps, dating websites).

There are two ways that you can read this. On first instinct, the feeling is that the level of competition is prohibitive. There is no way that a new website could rank for these keywords. The competition is too high.

On the other hand, the level of competition is so high that this creates opportunities for affiliate marketers. If the competition is this high, some of the dating sites themselves won’t even be able to rank well. These dating sites are then left searching for alternative traffic sources.

This is where affiliate marketing comes in. What the level of competition should mean is high levels of commission from up and coming dating sites.

Review Keywords

“Zoosk review” is a keyword that I was surprised with. On the surface, it is a very monetizable keyword. The type of people who would be searching for this are people who are interested in purchasing a Zoosk subscription.

It does seem as if there is a Zoosk affiliate program. It is therefore surprising that the competition for this keyword is not higher. However, even if this turns out not to be the case, the review of Zoosk could compare the site to another dating site that does have an affiliate program, such as

Different Sub-Categories or Niches

An interesting angle is important if your site is going to be successful. Within dating, there are a number of directions that you can take the site.

You can segment the dating market based different factors:

  • Gender (Male, Female)
  • Sexual Orientation (LGBT+)
  • Religion (Christian, Muslim, Jewish, etc.)
  • Job (Teachers, Emergency Services, Lawyers/ Doctors)
  • Usage (Long term relationship, dating, hookups)
  • Age (College, Young Professionals, Elderly, Divorcees)

As you can see, these less competitive keywords still have significant search volume. “Gay dating sites” is searched for 14,000 times per month, “dating sites for nerds” gets 1,800 searches a month.

These are categories that it is realistic to build an entire website around. The great thing about a nerd website, for example, is that it leaves you plenty of classic “nerd” areas to expand into further down the line.

Dating Advice

Keywords such as “first date advice”, “how to ask someone out” or “what to talk about on a first date” are perfect keywords to create great content. They are not too competitive in terms of keyword difficulty. This makes them a great way to get traffic to your site at the top of the funnel.

Who’s Doing Dating Affiliate Marketing Well? Homepage is a great example of a successful site in dating affiliate marketing. Ahrfs Overview

Ahrefs estimates that the site gets approximately 244,000 visitors per month from organic search per month. They have also built almost 3,000 referring domains to the site. Top Pages Ahrefs

Ahrefs suggest that the top 10 pages on get over 3,500 visitors per month each. What is great for the site is that this is a review page.

The top page, a review for senior dating site, gets over 28,000 visitors per month from organic search.

Based upon the commission ($10) from the affiliate program, an estimated conversion rate of 1% and the traffic this page receives, we can assume that this review alone makes around $3,000 per month.

Datingadvice Review

This is a good review, but it is nothing out of the ordinary.

There is a great table where the review is summarized simply and clearly. This is done through simple star ratings and is accompanied by a clear call to action.

Then, throughout the review, they breakdown Our Time further. They list the pros and cons, pricing and give a great summary at the end. This is followed by another call to action to maximize conversion. also do a great job of creating content that is not focused on monetization. Post

One of their best articles focuses on men’s dating. It’s a list showing men how to spruce up their apartments to make them more attractive for bringing dates over. Post Ahrefs Overview

To this article alone, they have managed to build almost 400 referring domains. Obviously, it is great to build links to your money pages or to create content that will rank and get a lot of organic traffic but, creating content that can generate a lot of backlinks is worth it in itself.

What are the best offers in Dating Affiliate Marketing?

Affiliate marketing in the dating industry isn’t as straightforward as in other markets becuase it’s difficult to promote products through Amazon.

Advertiser Category Deal Network
eHarmony Dating Site Up to $188 per sign-up eHarmony Dating Site 75% of all new subscription revenue Dating Site £5 per completed application, 30-day cookie AWin
Adult Friend Finder Dating Site Up To75%on initial orders Adult Friend Finder

The best way to monetize dating sites is through subscriptions to dating sites. However, for people who have more adult focused websites, Adult Friend Finder is a way to monetize a difficult niche.

Pros of Dating Affiliate Marketing

  • Growing Market: More and more people are meeting their partners online. It looks like the online dating market is going to keep on growing.
  • Lots of Competition for Dating Sites: The high levels of competition for dating sites means that emerging sites offer huge rewards for people who can send traffic their way.
  • Lots of Niches: There are a lot of different directions that you can take a dating site. A lot of these have great potential to grow outside of dating alone.

Should You Start a Site in Dating Affiliate Marketing?


Looking at the dating niche purely objectively, it makes sense to start a dating affiliate marketing websites.

There are lots of offers that pay well, interesting keywords with high search volume and low keyword difficulty.

You can also approach the site from various angles. For example, if you were to launch a dating site focused on elderly people, you leave yourself space to grow the site into a wider lifestyle site for older people. This means that, further down the line, you can promote vacations, for example.

As we can see with, there is money to be made in dating affiliate marketing.

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Mark Webster

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