Dating affiliate programs sit firmly among the most profitable verticals in affiliate marketing, alongside health and wealth.
With millions seeking love online, this market taps into one of our most basic human needs.
Take it from us – we have 10+ years of experience earning big commissions in many niches.
To help you maximize your earnings, we’ve analyzed hundreds of dating affiliate programs and identified the 10 most profitable companies to promote.
Dating Affiliate Programs
1 eharmony
Niche: Online dating
Unique selling point: Premium dating platform with patented compatibility matching system
Commission rate: 30% per subscription sale + $10 per completed questionnaire
Cookie duration: 45 days
Affiliate network: CJ
Markets: US, CA
Payment methods: Direct Deposit, Payoneer
Payout threshold: $50
Payout frequency: Monthly
Additional benefits: Dedicated affiliate support, seasonal promotions
Signup link: eharmony Affiliate Program
eHarmony is a leading online dating platform that’s created over 2 million relationships through their patented Compatibility Matching System.
Their focus on serious relationships and older singles (30+) attracts users seeking long-term partnerships rather than casual dating.
The platform’s emphasis on meaningful connections leads to higher-value subscriptions and better user retention compared to general dating sites. With subscription options ranging from 1 to 12 months and regular promotional offers, converting traffic is straightforward.
Affiliates earn 30% commission on all subscription plans plus $10 for each completed Relationship Questionnaire.
The program’s success is bolstered by eHarmony’s regular TV campaigns, strong brand recognition, and comprehensive marketing support including fresh creative assets and promotional materials.
2 ChristianCafe
Niche: Christian dating
Unique selling point: Premier dating platform exclusively for Christian singles
Commission rate: 40% base commission, up to 80% for top performers
Cookie duration: 120 days
Affiliate network: In-house
Markets: Global (focus on US)
Payment methods: Not disclosed
Payout threshold: Not disclosed
Payout frequency: Not disclosed
Additional benefits: Dedicated affiliate manager, cross-device tracking
Signup link: ChristianCafe.com Affiliate Program
ChristianCafe is a specialized dating platform focused exclusively on connecting Christian singles, particularly those identifying as born-again Christians. With membership rates ranging from $34.97 to $149.97, they position themselves as a premium service in the Christian dating market.
Their niche focus yields impressive results – the site boasts above-average conversion rates from trial to paid memberships compared to general dating sites. With 50% of Americans identifying as born-again Christians, there’s a substantial potential audience for affiliates to target.
The affiliate program offers one of the most competitive commission structures in online dating, starting at 40% per sale with the potential to earn up to 80%.
Combined with a generous 120-day cookie window and dedicated affiliate support, this program can be highly profitable for affiliates who can effectively reach the Christian demographic.
3 Cupid Media
Niche: Niche dating sites (ethnicity, religion, lifestyle)
Unique selling point: Network of 33 specialized dating sites with 55+ million users worldwide
Commission rate: 75% of initial Gold/Platinum membership sales
Cookie duration: 45 days
Affiliate network: In-house (CAKE software)
Markets: Worldwide (affiliates must be from approved countries)
Payment methods: Skrill onl
Payout threshold: No minimum
Payout frequency: Not disclosed
Additional benefits: Multi-language support, promotional materials in 7 languages
Signup link: Cupid Media Affiliate Program
Cupid Media operates a diverse network of niche dating sites focused on connecting singles based on ethnicity, religion, and lifestyle preferences.
Since 2000, they’ve built a massive user base of 55+ million members who exchange over 1.3 billion messages, making them a leader in specialized dating markets.
Their niche focus delivers higher conversion rates compared to general dating sites, and affiliates earn a generous 75% commission on all Gold and Platinum membership upgrades.
Promotional materials are available in seven languages to help you target international audiences effectively.
While the program offers attractive earnings potential, there are some restrictions to note. Affiliates must be from approved countries, use Skrill for payments, and maintain active websites with unique content.
Direct linking from paid advertising and certain traffic sources like pop-ups or domain parking are prohibited.
4 EliteSingles
Niche: Professional dating
Unique selling point: Personality-based matching for educated professionals seeking serious relationships
Commission rate: $7 per completed personality test
Cookie duration: 45 days
Affiliate network: CJ
Markets: US, CA
Payment methods: Direct Deposit, Payoneer
Payout threshold: $50
Payout frequency: Monthly
Additional benefits: High-converting ad materials, regular promotions
Signup link: EliteSingles Affiliate Program
EliteSingles targets educated professionals seeking long-term relationships through their scientific, personality-based matching system. The platform claims to create over 2,000 couples monthly and maintains premium pricing ($31.95-$44.95/month) to attract serious users.
Unlike most dating affiliate programs that pay for subscriptions, EliteSingles offers $7 for each completed personality test. This earlier-funnel conversion point can mean more frequent payouts, though the commission per user is lower than subscription-based programs.
The program provides high-converting marketing materials and benefits from strong TV presence and brand recognition. However, traffic restrictions are significant – affiliates cannot use brand bidding, retargeting, pop-ups, or toolbar applications. This makes the program best suited for content publishers with organic traffic.
5 SilverSingles
Niche: Senior dating (50+)
Unique selling point: Personality-based matching platform exclusively for seniors
Commission rate: $7 per completed personality test
Cookie duration: 30 days
Affiliate network: CJ
Markets: US
Payment methods: Direct Deposit, Payoneer
Payout threshold: $50
Payout frequency: High-converting ad materials, top-affiliate incentives
Additional benefits:
Signup link: SilverSingles Affiliate Program
SilverSingles has established itself as a leading dating platform in the growing senior dating market, focusing exclusively on singles over 50.
Their personality-based matching system is specifically designed for older adults, with an interface optimized for ease of use and accessibility.
The affiliate program offers $7 for each completed personality test, which can be easier to achieve than full subscriptions in the senior demographic. With strong TV presence and brand recognition, the platform enjoys above-average conversion rates.
Similar to EliteSingles, the program has strict traffic restrictions – no brand bidding, retargeting, pop-ups, or toolbars allowed.
The program best suits dating comparison sites, communities, and content publishers with organic traffic targeting older adults
6 Match.com
Niche: Online dating
Unique selling point: World’s largest and longest-running dating service (since 1993)
Commission rate: £3 per lead + 30% on paid subscriptions (UK)
Cookie duration: 30 days
Affiliate network: CJ
Markets: UK
Payment methods: Direct Deposit, Payoneer
Payout threshold: $50
Payout frequency: Monthly
Average order value (AOV):
Additional benefits: Seasonal promotions, regularly updated creatives
Signup link: Match.com Affiliate Program
Match.com is the pioneer of online dating, claiming more successful relationships and marriages than any other platform. They target singles aged 30+ seeking serious relationships, with subscription plans ranging from one to six months.
The program offers a dual commission structure: £3 for leads (both mobile and desktop) plus 30% on paid subscriptions in the UK, with higher rates up to 50% available in other markets. Note that UK commissions only apply to first-time subscribers.
Affiliates receive regular creative updates and seasonal promotional materials to boost conversions. However, program acceptance is selective, and recent controversies around fake profiles and billing practices could affect conversion rates.
7 JDate
Niche: Jewish dating
Unique selling point: Premier dating platform for Jewish singles, 20+ years in business
Commission rate: $2 per completed registration
Cookie duration: 30 days
Affiliate network: CJ
Markets: International (US focus)
Payment methods: Direct Deposit, Payoneer
Payout threshold: $50
Payout frequency: Monthly
Additional benefits: Regular promotions, dedicated support team
Signup link: JDate Affiliate Program
JDate dominates the Jewish dating niche with over two decades of experience connecting Jewish singles. Their platform combines traditional matchmaking with modern features like “LookBook” swipe functionality and “Spotlight” profile boosting.
The program offers $2 for each completed registration, which is lower than some competitors but can be offset by above-average conversion rates in this targeted niche. The platform’s strong brand recognition within the Jewish community helps drive conversions.
Affiliates receive both turnkey campaigns and custom creative options, plus dedicated support from marketing and customer service teams.
The program best suits publishers with Jewish-focused content or dating comparison sites, though approval is selective.
8 Zoosk
Niche: Online dating
Unique selling point: Behavioral matchmaking technology with global reach (80+ countries)
Commission rate: $4 per completed registration
Cookie duration: 30 days
Affiliate network: CJ
Markets: Global (25+ languages)
Payment methods: Direct Deposit, Payoneer
Payout threshold: $50
Payout frequency: Monthly
Additional benefits: High-converting ad materials, seasonal promotions
Signup link: Zoosk Affiliate Program
Zoosk stands out with its data-driven Behavioral Matchmaking technology and recent addition of livestreaming through Zoosk Live. The platform serves a diverse user base across age groups and operates in over 80 countries, making it ideal for affiliates with international traffic.
The program pays $4 per completed registration and provides regularly updated promotional materials with proven conversion rates. Their freemium model, which includes limited free features and photo verification, helps drive both registrations and premium upgrades.
Like other major dating platforms, traffic restrictions are significant – no brand bidding, retargeting, pop-ups, or toolbars allowed. The program best suits dating comparison sites and content publishers with organic traffic.
9 Christian Mingle
Niche: Christian dating
Unique selling point: Leading faith-based dating platform with 16M+ members
Commission rate: $2 per completed registration
Cookie duration: 30 days
Affiliate network: CJ
Markets: US, Canada, UK, Australia, Europe
Payment methods: Direct Deposit, Payoneer
Payout threshold: $50
Payout frequency: Monthly
Additional benefits: Regular promotions, dedicated support team
Signup link: Christian Mingle Affiliate Program
Christian Mingle connects Christian singles seeking faith-based relationships through their platform and mobile apps, with memberships starting at $25/month.
Their 20+ year history and features in major media outlets like ABC News and Wall Street Journal have established them as the go-to Christian dating site.
The program offers $2 per registration with above-average conversion rates thanks to their targeted niche and strong brand recognition.
Affiliates receive turnkey campaigns and custom creative options, plus support from dedicated marketing and customer service teams.
Content restrictions are stricter than most dating programs – no political, religious, pornographic, or violent content allowed. Standard traffic restrictions also apply (no brand bidding, retargeting, pop-ups).
The program best suits dating comparison sites and mainstream content publishers.
10 Affiliate2Day
Niche: International dating
Unique selling point: Network of multiple dating sites and apps focused on international relationships
Commission rate: 25% per sale + $25 signup bonus (PPS), $2.50-$10 per lead (PPL), or $25-$300 per first order (PPFO)
Cookie duration: 90 days
Affiliate network: In-house
Markets: Global (focus on US, UK, Canada, Australia, Europe)
Payment methods: PayPal, ePayments, Wire, Card Transfers
Payout threshold: $40
Payout frequency: Monthly, between 20th-30th for previous month
Average order value (AOV):
Additional benefits: Two-tier referral system, dedicated affiliate manager
Signup link: Affiliate2Day Affiliate Program
ffiliate2Day offers a diverse portfolio of international dating sites including BeHappy2Day, AsianSingles2Day, and several mobile apps.
Operating since 2008, they provide affiliates with multiple commission models to choose from, including per-sale, per-lead, and first-order options.
The program stands out with its flexible earning structure – affiliates can earn through direct commissions plus 10% from their referrals’ earnings.
The 90-day cookie duration is one of the longest in the dating niche, giving more time for conversions.
However, PPL affiliates must maintain a minimum 2% conversion rate to qualify for payments. The program best suits affiliates with traffic sources interested in international and cross-cultural dating.
Summing Up
Now that you’ve got some of the best dating affiliate programs in your pocket, it’s time to promote them and make some money. But that can be tougher than it looks.
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