10 Best Dating Affiliate Programs: Is It Worth Getting in that Niche?

The online dating market is huge.

It also happens to fall neatly into the “big three” of affiliate marketing – health, wealth and love.

Then when you look at the numbers behind it you find that the dating industry is worth in the region of US$2.5 billion per year.

And there’s a very human reason for this – around 50% of all young people are single…but don’t want to be.

From an affiliate’s perspective, that means the opportunity to tap into a lucrative market using content publishing and a range of lucrative dating affiliate programs.

This is a very competitive niche, but there are ways around that.

Dating Affiliate Programs

  1. eHarmony Dating Affiliate Program
  2. Match Dating Affiliate Program
  3. Elite Singles Affiliate Program
  4. Christian Mingle Affiliate Program
  5. Single Parent Meet Dating Affiliate Program
  6. OurTime Dating Affiliate Program
  7. The Devotion System Affiliate Program
  8. The Tao Of Badass Affiliate Program
  9. Military Cupid Affiliate Program
  10. Jdate Dating Affiliate Program

So, there are literally hundreds of dating/romance affiliate offers you could sign up for.

They all make pretty much the same promises for promoting their dating websites – tons of cash, no competition, yadda, yadda.

Most of those programs are as worthless as a political promise though, and likely to last as long.

But here are the affiliate programs we’re confident you can make money promoting.

Confident = they’re proven moneymakers.


Eharmony Homepage Screenshot

Even those of you who have never used online dating will recognize the eHarmony brand name.

Part of that is because they’ve been around since 1997, making it one of the oldest dating sites on the ‘net.

But it’s not just about tenure – the site has a lot going on inside, including a very clever algorithm that has demonstrated a high success rate in matching people.

This is achieved through their 29-step personality test.

eHarmony claims to be responsible for around 2 million people finding love so far, or roughly a new happy couple every 14 minutes.

That’s as good a sales pitch as you’ll hear.

Eharmony Affiliate Program Stats

So how does this dating affiliate program work?

Well, you get paid either $10 for every successfully completed relationship questionnaire, or 30% of a completed membership referral.

They’re also the single best (by metrics) dating affiliate program on Commission Junction.

URL:  eHarmony affiliate program

Commission rate: 30% per sale or $10/lead

EPC: $82.81

Cookie duration: 45 days


Match Homepage Screenshot

Match is an online dating site I used many, many moons ago.

What made it stand out from other dating sites was the quality of the interface, and the lack of lunatics you tend to find on free dating sites.

Basically, Match.com just offered a better selection of…well…matches for me.

And the fact that they have 9 million members shows that other people feel the same way.

The site has been around since 1993, so they’ve spent the last 24 years refining their online dating site.

Match.com Affiliate Program Stats

Now, while their EPC might not be mind-blowing, their ‘Network Earnings’ score is very high. 

This means their affiliates are making money.

Apparently, their biggest affiliates are banking $10k in affiliate commissions per month. 

If that seems completely impossible, it’s not – I know affiliates who have done 2x that amount in this niche.

URL:  Match.com affiliate program

Commission rate:  50%

EPC:  $18.67/£50.56

Cookie duration: 120 days

Elite Singles

Elite Singles Homepage Screenshot

They say that opposites attract, and while that’s true to a certain extent, some people treat it as an absolute.

Which can lead to disastrous results when it comes to any form of dating.

You need to have at least some common ground to build a successful relationship on, something most dating sites simply don’t get.

Elite Singles focuses on that, matching professional people from relatively similar economic and educational backgrounds.

Some people might think this is snobbery, but Elite Single’s business model is successful.

End of debate.

Elite Singles Affiliate Program Stats

This dating affiliate program keeps things nice and simple – you get paid $7 for every lead you send their way.

Or you do once your referral completes the site’s personality test and meets their minimum requirements for new members.

Dating sites aimed at professionals is a sub-niche, and typical of most sub-niches, there’s very little competition there.

URL:  Elite Singles affiliate program

Commission rate: $7 per lead

EPC:  $46.44

Cookie duration: 45 days

Christian Mingle

Christian Mingle Homepage Screenshot

There are 2.18 billion Christians on planet Earth, and roughly 10 million people each year convert from other religions to Christianity.

Christian Mingle caters specifically to Christian singles in North America and elsewhere in the world.

The thing about the Christian faith is that it’s all about meeting and staying with that person for the rest of your life.

So singles of this faith are willing to spend money on dating sites that help them reach that goal.

 And it just so happens that Christian Mingle is one of the most profitable Christian dating affiliate programs out there, with the exception of CPA offers.

Christian Mingle Affiliate Program Stats

$2 per lead is way down at the bottom end of commission rates for dating affiliate programs, but this niche is a numbers game.

And in this case, you have a potential audience of several hundred million singles to market this dating site to.

Also, despite the fact that this program pays a small amount, their EPC means they’re paying a large number of affiliates on a regular basis.

URL:  Christian Mingle affiliate program

Commission rate: $2 per lead

EPC: $18.80

Cookie duration: 30 days

Single parent Meet

Single Parent Meet Homepage Screenshot

Online dating in the real world (away from Hollywood fantasies) can be hard work for a single person.

But as a single parent, you can multiply the effort required by a factor of 10x.

This is what makes a dating site like SingleParentMeet.com so popular – it’s for single parents looking to meet other single parents.

The neat thing about niche dating sites like this is that they tend to sell themselves – potential members already know they want to meet other single parents in their area.

You just have to present them with the right dating site to sign up for.

Single Parent Meet Affiliate Program Stats

As of the time of writing, membership for this dating site costs $14.99 per month, so you can expect to earn around $7 per sale.

But the program’s performance metrics are strong, so they obviously do a good job of converting incoming affiliate traffic into paying customers.

This is among the best dating programs for single parents you’ll come across. 

URL:  Single Parent Meet affiliate program

Commission rate:  50%

EPC:  $27.74

Cookie duration: 120 days


OurTime Homepage Screenshot

OurTime is a site aimed at a more chronologically mature dating audience.

Or what some people would call “senior” dating.

You see, dating isn’t just for people in their 20s and 30s.

In fact, some people don’t meet their actual soul mate until they become single again in their 40’s and 50’s.

And mainstream dating sites tend not to cater to a slightly older audience.

Even though there’s now a record number of single fiftysomethings looking for love.

So promoting a program like OurTime.com could be extremely profitable with the right audience.

OurTime Affiliate Program Stats

OurTime.com is actually part of the Match.com group of dating sites, and they’re happy to pay affiliates up to 50% commission on all new referrals.

That should result in a commission-per-sale of $12/£12 for affiliates promoting this offer.

Just bear in mind that the ‘Network Earnings’ score for this program is pretty low, so you’ll need to promote other “senior dating” offers too.

URL:  OurTime affiliate program

Commission rate: 50%

EPC: $27.74

Cookie duration: 120 days

The Devotion System

The Devotion System Homepage Screenshot

Finding the man of your dreams is only ever the first stage of a new relationship, and probably the easier part.

Stage two is convincing the guy to stick around for the long haul, and that’s exactly what The Devotion System is all about.

It teaches women everything they don’t know about what makes a man tick in any relationship.

What will keep him by your side.

And what will make him pull away and start all over again.

That’s pretty compelling stuff.

Devotion System Stats

This is among the best dating affiliate programs on ClickBank.

So even though it might not pay as much per sale as other programs, it’s paying affiliates more often.

Plus $47 per affiliate sale is at least two bus rides and taxi fare from shabby.

URL:  The Devotion System affiliate program

Commission rate: $47.05

Gravity: 37.8

Cookie duration: 60 days

The Tao of Badass

The Tao Of Badass Homepage Screenshot

One of the most important parts of being an affiliate is being able to think outside the box.

Like looking at this market and realizing there’s more stuff to promote than just site memberships.

The Tao of Badass is a perfect example of that style of thinking.

This product is aimed at men who lack the confidence to approach or talk to women outside of social media.

Men who would struggle with even making eye contact with a woman during a real date.

The Tao Of Badass Affiliate Program Stats on Clickbank

The first thing you’ll probably notice (or should) in the above screenshot is the payout amount – $123.66 per sale.

You won’t find many other legit products in the dating niche paying affiliate commissions at this level.

URL:  Tao of Badass affiliate program

Commission rate:  $123.66

Gravity: 22.95

Cookie duration: 60 days

Military Cupid

Military Cupid Homepage Screenshot

The armed forces of the United States has 1.3 million active members.

So there’s a definite demand for a dating site aimed at this audience.

And when you factor in that the divorce rate for serving soldiers, sailors and pilots stands at 14%, you can see another gap in the market.

One that you don’t need a complex personality test designed in order to fill it.

Military Cupid Affiliate Program

Military Cupid is part of the Cupid Network of online dating websites – there are dozens of them.

What this means for you as an affiliate is that they’re very good at turning visitors into lots of affiliate commissions for you.

URL:  Military Cupid affiliate program

Commission rate: 75% (first month only)

EPC: n/a

Cookie duration: TBC


Jdate Homepage Screenshot

Jdate is from the same people who brought you Christian Mingle – Spark Networks.

The difference here is that this is a site aimed specifically at Jewish dating, another sub-niche in dating sites.

Jews, like Christians, tend to prefer meeting, dating and marrying people of their own faith.

So there’s a real demand for sites like Jdate, especially for Jewish men and women looking for their bashert.

The site also has a very active blog, featuring tons of success stories.

That’s the kind of social proof you can use to your advantage.

Jdate Affiliate Program Stats

If you’re paying attention you’ll have noticed that their ‘Network Earnings’ score is pretty low.

But there’s also only 15 million Jews left in the entire world.

So this program can’t possibly have as much traffic as a program aimed at gentiles, for example.

URL:  Jdate affiliate program

Commission rate: $2 per lead

EPC: $14.28

Cookie duration: 30 days

Online Dating Niche Research

Just to offer you as much information as possible, we decided to dig into this niche a little further and show you what’s possible.

We’re doing this because we know that the all-too-often heard advice for this niche is “Don’t bother.”

That’s advice based on feelings and not facts.

Listening to certain affiliate marketing “experts” is as valuable as taking dating advice from a person who’s been single their entire life.

Earlier in this article, we mentioned that this is a competitive niche.

It is.

Online Dating Keyword Difficulty in Ahrefs

But that doesn’t mean you should avoid it – you just need to think around the problem.

One of the best ways to do that is by looking for a sub-niche.

You could take your site in any of a number of different directions based on different market segments, such as:

  • Gender
  • Sexual Orientation
  • Religion (Christian, Muslim, Jewish)
  • Job (Teachers, emergency services, lawyers, doctors)
  • Usage (Long term relationship, dating, hookups)
  • Age (College, young professionals, elderly, divorcees)

Here are a few examples of what we mean:

Gay dating sites

Gay Dating Sites Keyword Difficulty in Ahrefs

 “Gay dating sites” is searched for 11,000 times per month but has a KD score of just 31.

Note: A KD score of 31 is usually ‘Medium’, so the ‘Hard’ ranking could be Ahrefs having a brain fart of some kind.

Dating sites for nerds

Dating Sites For Nerds Keyword Difficulty in Ahrefs

“Dating sites for nerds” is searched for 1,800 times per month and has a KD score of 8. That’s about as easy as things get for a sub-niche.

Now let’s look at a sub-niche based on age.

This time around we get 2,400 monthly search volume, and a KD score of 13.

So, as you can see, these less competitive keywords can still have significant search volume.

These are more realistic categories to build an authority site/affiliate marketing business around.

And the great thing about dating sub-niches is that you’re not restricted to just promoting affiliate links related to dating.

Why not talk about gifts for Valentine’s day, vacations, hotel accommodation, or products offering dating advice, etc? 

There’s cash sitting there – you just have to put your hand out and ask for it.

Over to you

And that brings us to the end of this blog post on the best dating affiliate programs we could find for you.

We didn’t include any adult affiliate programs for this niche though – it’s not something we’re comfortable doing.

But there are lots of dating affiliate programs out there for that niche.

As you can see, in many cases niches are only as difficult as you allow them to be.

Online dating is a pretty good example of that, as we’ve demonstrated.

But we know that many of you reading this still have that knot of uncertainty your stomach.

So to help you get over those mental hurdles, we’d like to invite you to a free 2-hour web seminar on affiliate marketing.

There’s zero pressure to attend.

 But if you want to learn the ropes from two seasoned affiliate marketing pros, then fill in this short form.

We’ll send you an invite over, pronto.

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