12 Best Hair Product Affiliate Programs in 2024 (Top Offers)

The Holy Grail for affiliate marketers is finding a niche that meets two key criteria.

The first of these is that it is evergreen i.e. you can make money year-round.

And the second is that people are willing to spend money in that niche even during an economic downturn.

Haircare is just such a niche.

The average US consumer spends $73 each year on hair care products or £85.99 in the United Kingdom.

That’s year in and year out, without fail.

Evergreen niches can produce pretty spectacular income results.

Like this:

Affiliate Earnings

If you aren’t sold yet, know that the beauty & skincare niche — which includes hair products — is one of the top 3 most profitable affiliate niches. Our affiliate marketing statistics show that the average affiliate marketer in this space earns $12,475 per month.

So what will separate the mediocre from the truly inspirational affiliates in the hair care niche?

Having the very best hair product affiliate programs to promote.

And here they are.

Hair Product Affiliate Programs

  1. Dermstore
  2. Lipogaine
  3. Hair.com
  4. iRestore Hair Growth System
  5. Christophe Robin
  6. It’s A 10 Haircare
  7. Navy Hair Care
  8. HairMax
  9. Shu Uemura
  10. Wig.com
  11. Grow Gorgeous
  12. eSalon Custom Hair Colors
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Dermstone Homepage Screenshot

Dermstore was set up in 1999 by a dermatologist who wanted people with problematic skin to get access to the treatments they need.

But to be able to get them at prices they could afford.

They do also provide their customers with access to a complete range of curated haircare products though.

Your visitors can shop by hair type (e.g. curly hair), or for particular needs like hair loss, scalp issues, etc. 

The direct benefit here is that these products have all been approved by an actual dermatologist. 

So nobody is left guessing whether or not a specific product actually works.

And the really good news is that affiliates earn 5% commission for purchases made by new and existing customers.

So although the commission rate is only 5%, affiliates will earn that over and over again.

The $5 per sale commission rate listed above is only paid for their ‘BeautyFix’ products though, which might be of interest if you’re looking for a makeup affiliate program.


Lipogaine Homepage Screenshot

Lipogaine is a treatment for men or women suffering from what’s called Androgenic alopecia – or male pattern hair loss. 

What they did was take the core ingredient of Rogaine and combine it with an improved delivery system.

One that allows their products to be more effective in dealing with hair loss. 

Their formulation also doesn’t cause any of the allergic reactions and skin rashes often caused by generic Rogaine products.

This company also sells shampoos, conditioners, and hair loss concealer products.

You’ll even find derma-rollers available on their website – these help with the absorption rate of Lipogaine into the scalp.

So let’s take a look at how much money you can make with this hair affiliate offer.

The average order value for these products is around $50, so you’ll make almost $10 in commission per sale.

The thing with Lipogaine solutions is that customers have to keep using them or your regrown hair falls out. 


Hair Com Homepage Screenshot

Hair.com is owned by L’Oreal, so they obviously know a thing or two about hair.

Because they’ve been in the business of hair care since 1919.

The website itself is almost brand new, has a very simple goal – to help men and women look their best between salon appointments. 

And to be able to do that with some of the very best salon-tested products to keep your hair looking amazing.

But you also get tons of advice on trends, what cuts are en vogue, plus lots of styling and care tips too.

In addition to this, you also get 15% off your first order and you have up to 100 days to return any product you’re not happy with.

This is a no-brainer when it comes to choosing from hair product affiliate programs to promote.

You’ll earn 5% on everything you sell, and considering the brand name, there’s a lot of potential here. 

iRestore Hair Growth System

Irestore Hair Growth Homepage Screenshot

Lasers are pretty cool.

But did you know they can be used to regrow hair, and even stop hair loss?

That’s the claim made by the team at iRestore Laser – manufacturers of an FDA-cleared hair regrowth system.

It takes the form of a “helmet” that contains anywhere up to almost 300 lasers that bathe your scalp in light energy.

This energy is then absorbed by the cells, causing cell division and hair regrowth as a result. 

Does it work?

Well, it’s approved and backed by a number of board-certified dermatologists.

This program pays its affiliates a 2.5% commission rate on all sales made through affiliate links. 

Which might not seem like a lot, but their basic system costs $695 and the high-end one retails for $1,195.

So selling one of those would earn you $17.37 and $29.75, respectively.

Christophe Robin

Christophe Robin Homepage Screenshot

Christophe Robin is best known for its range of products designed to help with the care of colored hair.

Something they became famous for doing over two decades ago now.

With that said, they also sell a whole range of hair care products and accessories, including scalp treatments, masks, and even hairbrushes. 

Got curly hair?

They’ve got you covered.

Tired of being referred to as a “silver fox”?

They specialize in helping restore your natural hair color with but without it looking fake.

Just bear in mind that these are high-end hair products i.e. they’re not cheap.

But that can always translate well to affiliate commissions.

Which in the case of this program, stands at 10% commission for sales to new customers, but you also get 5% on sales from returning customers.

It’s A 10 Haircare

Its 10 Hair Homepage Screenshot

The founder of It’s A 10, Carolyn Aronson, created her range of products because she couldn’t find anything similar on the market.

Basically, she combined the benefits of several bottles of product in one single bottle. 

So, not only did this save her clients money, but it gave them the results they wanted in less time.

Her online store sells a range of salon-quality haircare products and hair accessories like brushes, professional hair dryers, etc.

Their product range covers everything from a shampoo suitable for curly hair, ‘Miracle Defrizzing Curl Cream’, or just a keratin-rich shampoo suitable for daily use. 

But she also has another online store that supplies a full range of hair extensions.

Their affiliate program is run by Pepperjam, so make sure you have an account there.

Once approved, you’ll be entitled to earn 10% commission on all referred sales.

These products are in the “more affordable” price range, so be prepared to send a volume of traffic if you want to earn a chunk of change. 

Navy Hair Care Homepage Screenshot

Creating great, natural hair can be easy if you use a bucket of chemicals to achieve your results.

But what if your visitors want a more environmentally friendly option that’s also cruelty-free?

That’s where Navy Hair Care steps into the picture. 

Their products are manufactured in the United States, so they have to meet rigorous safety standards i.e. each one is safe to use on your hair. 

In terms of their actual products, they sell individual shampoos, or hair care kits…all with the same nautically inspired names.

They do also kind of stray into the realm of cosmetics – if that’s something that interests you we already put together a roundup of makeup affiliate programs.

These guys have only been in business for a few months at the time of writing this roundup – they’re the newest of the hair product affiliate programs featured. 

And they’re already making waves in the hair care market – pun totally intended.

Affiliates get a 10% commission for everything they sell, so you’ll earn around $6 per sale based on their average order value of $60.


Hairmax Homepage Screenshot

Thought we were done with the laser-based products?

Not at all – HairMax is another company that claims to use light energy to regrow hair.

Now, if you’ve been around for as long as I have you might remember the ‘HairMax Laser Comb’?

HairMax has expanded its product line since then to include the ‘Laser Band”’ and even the ‘PowerFlex Cap’.

Their products are backed up by 7 clinical studies, 8 FDA clearances, and a claimed 93% success rate in slowing hair loss or regrowing lost hair. 

But they now also sell a range of shampoos, conditioners, and scalp treatments to help you get the best possible results in treating your hair loss. 

Oddly enough, their products use the same delivery system as Lipogaine products.

So what’s this program worth to the average “hair” affiliate?

You’ll get a 10% cut of all referred product sales.

Based on their average order size, you can expect to earn around $44 per sale, which makes it one of the most potentially lucrative affiliate programs featured. 

Shu Uemura

Shu Uemura Homepage Screenshot

Shu Uemura is about the “art of hair”.

The Japanese founder of this company – his namesake – takes a holistic approach to beauty.

Where every single component matters from glowing, natural hair, to the best cosmetics, and healthy skin.

In terms of their hair care products, your visitors will find everything they need available as either individual products or from collections.

So their product range covers everything from dry and colored hair to hair that needs more volume, for example.

There are dozens of different treatments for your audience to choose from.

Each of them with that touch of exclusivity that can only come from purchasing from a brand like this.

So the question is how much can you expect to earn from this hair product affiliate offer?

To give you some perspective, a bottle of their basic hair product costs around $50.

Based on their 7% commission rate, you’d earn $3.50 there.

So make sure you’re sending pre-qualified, volume traffic their website – you only have a 1-day cookie to worth with.


Wig Com Homepage Screenshot

Hair loss is no joke.

Some of us are lucky enough to be able to just shave it off and get on with our lives.

But not everyone can do that – cancer patients undergoing chemo treatments, for example. 

So Wig.com is for those people who want the appearance of natural hair using hair system products.

And the truth is, when a wig is made from human hair it can be really difficult to spot, especially when it’s been professionally styled.

This company supplies hair systems made by some of the biggest names in the game like Gabor, Haird, Jon Renau, and Paula Young, among others.

Each wig can be tailored to whatever color, length, or style your visitors might need. 

And there’s a product to suit every budget. 

A high-end, lace front, hair system made using human hair can cost up to $2,999.

4% of that is $119, which makes it more than worth the effort of pre-selling your site’s visitors.

Just watch out for the 3-day cookie.

Grow Gorgeous

Grow Gorgeus Homepage Screenshot

Most hair care products tend to focus on the hair itself – adding volume, repairing split ends, etc.

But Grow Gorgeous knows that problems with your hair start in the scalp itself.

Which is why their vegan-friendly products work to nourish the hair roots and the scalp tissue surrounding them.

Their products take the form of shampoos, conditioners, scrubs, and serums to ensure that every strand of hair is cared for, from root to tip.

They even have products to enhance specific characteristics of your hair – like a curl enhancer, for example.

And not a single product contains any of the usual harmful stuff like parabens, sulfates, silicones, or mineral oils.

Everything is 100% natural.

So how do they compare to the other hair product affiliate programs in this roundup?

The 7% commission rate isn’t exactly amazing, but once people find a haircare range they love, they tend to buy in bulk.

That’s why it’s best to look at the big picture here, and that this probably won’t be the only program you promote on your website. 

eSalon Custom Hair Colors

Esalon Hair Colors Homepage Screenshot

I don’t have hair, so I have no real frame of personal reference here.

But I know my girlfriend is constantly disappointed with the results of the hair dyes she uses.

The final product is either too light, too dark, or the wrong shade of something I really don’t understand at all.

But the good news is that eSalon can create a customized hair color for her.

So she’ll get the exact tones, shades, and highlights she expects.

Or that’s what I figure she’d say.

This company has literally built formulation machinery from scratch to allow them to create each bespoke product. 

And to date, they’ve shipped over 7 million orders spanning 194,000 unique hair formulas.

So how does their affiliate program makeup compare to the others in this roundup?

Well, they do stand out from the crowd a little because they pay a flat $20 on all affiliate sales.

This is something you might be able to renegotiate if you can drive enough business their way. 

👉 Read also: How To Start a Beauty Blog

Over to You

And that brings us to the end of our in-depth roundup of hair product affiliate programs.

Pretty interesting, right?

This is just a sampling of the best available programs though – there are dozens more out there.

Plus, some of these would cross overly nicely into the cosmetics niche because they’re also technically affiliate makeup programs. 

You might also have spotted the potential for a sub-niche here – hair loss affiliate programs.

There’s a lot of money to be made here, either way.

The trick is creating an affiliate website that allows you to monetize these programs in the easiest possible. 

So why not allow us to show you how to do that in our free training?

By the time you’re done, you’ll understand the basics of what it takes to build a profitable affiliate website

And without paying us a single cent.

If that sounds like a good deal to you, then shoot us over your email address and we’ll get an invite back to you ASAP.