People can spend anywhere from $500 to $5,000 furnishing each room in a new home, be it a townhouse or apartment.
That figure is even higher if you choose to completely remodel – each room then costs upwards of $20,000.
This is part of the reason why the home decor market is set to hit US$664 billion by 2020.
Believe it or not, the home decor niche is worth almost as much as the debt settlement one (link to debt settlement article).
So let’s look at how you can make a tidy profit while helping people beautify their houses or apartments.
Wayfair believes, “…everyone should live in a home they love”.
So they’ve made it their mission to ensure that shoppers can find exactly what they need from Wayfair, or their partner brands Joss & Main, All Modern, Birch Lane, and Perigold.
Home decorators will find pretty much everything they need on Wayfair to furnish a brand new home or breathe life into renovation projects.
That includes everything from blankets and towels all the way through to kitchen appliances of all shapes and sizes.
Okay, so the EPC for this affiliate program isn’t life-changing, but it’s still strong.
And when you combine the almost $50 EPC with an average order value of $300, you have a home decor program well worth promoting.
The only potential downside here is the 7-day cookie, but home decor enthusiasts are impulse shoppers.
That’s why nobody leaves IKEA empty-handed.
Commission rate: 7%
Cookie duration: 7 days
2. Ted’s Woodworking
Teds Woodworking might not seem like an ideal fit for an article on home decor affiliate programs, well not at first glance.
But home decor covers everything from choosing a new throw for your sofa, to completely renovating a townhouse.
And what better way for your audience to get the exact results they need by learning enough about woodwork to do some of the work themselves?
This is a digital product sold on ClickBank, which gives customers access to step-by-step instructions on 16,000 woodworking projects.
And yes, there’s something to suit every skill level.
If you’re not familiar with ClickBank, the figure that matters here is their ‘Gravity’ score and not their EPC. In this case, it’s 139.88 which means this product is a very, very strong seller.
And you also have the potential for recurring income from one sale, as indicated by the ‘Avg Rebill Total’ figure above.
One way to promote this program to the average homeowner is that by educating themselves on the basics of woodwork, they can protect themselves from scam builders and con artists.
Note: We recently published a complete guide on how to make money with ClickBank.
Commission rate: $54.69 per sale
EPC: 139.88 (ClickBank gravity score)
Cookie duration: n/a
3. Rug Source
Rug Source sells – and this will come as no surprise to you – hundreds of different types of rugs, with something to suit every home.
And as a wise man once said, “That rug really tied the room together”.
The thing is though that home decor fans love rugs, and they’re willing to part with significant amounts of money to own the exact one they want.
Rug Source capitalizes on that by offering a complete range of rugs, from basic reproduction pieces which retail for a few hundred dollars, to genuine Persian rugs which can retail for thousands apiece.
Now to the details you most care about – how much can you make as an affiliate?
Rug Source advertises an average order value of $784.42.
An order of that size would result in a commission of $235, and their EPC is proof that their affiliates are making a lot of cash.
Any home improvement, DIY, crafter, or renovators blog could benefit by promoting this program.
Commission rate: $30%
Cookie duration: 180 days
4. Pier 1
Pier 1 is where you go when you’re looking for that decor element you just can’t seem to find locally.
Their products are imported from artisans all over the world, making them ideal for those “je ne sais quoi” requirements all home decorators have from time to time.
Your visitors will find outdoor and indoor furniture, rugs, pillows, cushions, bedding, vases, wall art and even a full range of lamps and candles.
Basically, the Pier 1 site is a smorgasbord for interior decorators.
You can earn up to 4% commission for all referred sales, which we admit is at the lower end of the payout scale.
But we’re featuring Pier 1 because they have a reasonably good EPC, backed up by excellent network earnings on Commission Junction.
They’re also a recognized brand name in the US, so you won’t have to convince your audience to check out their wares.
Commission rate: 4%
Cookie duration: 7 days
5. One Kings Lane
One Kings Lane understands that your home decor makes a very clear statement about your sense of style.
And they take that to a whole new level by not only selling the usual range of furniture, rugs, mirrors and wall art but also the ability to design your own furniture.
Using their Palette feature you can, quite literally, design your own custom furniture, which they will then manufacture and ship to you.
Then when you factor in their range of vintage furniture and furnishings, you’ll see why One Kings Lane is unique in the home decor market.
And unique is usually way easier to sell than mundane.
With an average order size of $200 per customer, affiliates can expect to make around $10 for every customer referred.
Try though to get past paying attention to just base commissions.
Instead, keep your eye on their network earnings and EPC because these are a direct reflection of how well the serious affiliates are doing.
Commission rate: 5%
Cookie duration: 14 days
6. Keetsa Mattresses
Keetsa spent 12 years perfecting a range of six mattresses, making them the best they could possibly be.
Each of these unique mattresses is also backed up by a 12-year warranty, and your visitors can even take advantage of their financing options to spread the cost.
But they don’t only sell mattresses.
They also manufacturer bed frames to match their mattresses, pillows, bedding and comfort layers (mattress toppers to our European visitors).
We wanted to give Keetsa a shout out here because we love their online branding – it’s unique and really stands out when compared to the usual staged shots of furniture in an “ideal setting”.
What makes this home decor affiliate program of particular interest to us (and therefore, you) is an average order size of $650 per customer.
There’s also something kinda special about Keetsa’s online presence.
And we think that will stand to affiliates in terms of overall conversions rates i.e. you’ll make more money.
Commission rate: 10%
Cookie duration: 120 days
7. Baloo Blankets
Baloo Living manufactures the perfect product for pretty much any homeowner we can think of – a blanket you can boast about.
These aren’t your typical run-of-the-mill blanket.
Nope, these are weighted blankets that fit snugly to your body while you sleep.
And this snugness also apparently boosts serotonin levels, so you’re not only comfy but you’ll wake up rested and in a good mood.
Can any blanket do this?
We have no idea, but it’s one of the best marketing pitches we’ve heard in years.
We’d never heard of weighted blankets until we found Baloo on ShareASale, so we’re pretty sure you can get in here as an early adopter.
And even if you’re not an early adopter you can expect a 10% commission on their average order size of $180, or roughly $18 per sale.
And the really cool part about promoting Baloo blankets is who doesn’t want to enjoy a better night’s sleep?
Commission rate: 10% on each sale
Cookie duration: 15-days
8. Brentwood Home
Brentwood Home has been handcrafting high-end mattresses since 1967, so they’re far from being a newcomer the booming luxury mattress industry.
So what do they do that’s any different to the rest?
Well, their mattresses are excellent, and backed up by a 1-year “sleep trial offer”. We also like their range of meditation and nursing pillows, because there’s a ready market for them.
But what we love is their range of luxury pet beds.
If you’re lucky enough to have a dog in your life you know you’d probably buy them a better mattress than the one you use because of your dog’s undying love for you.
This also means that everyone from pet bloggers, to interior decorators and DIY fans, can successfully promote this affiliate program.
And if the pet beds aren’t enough to get you interested, then Brentwood Home’s average order size of $807.28 will.
$102 average commission is on par with what you’d get for promoting most finance affiliate programs (link to the article on finance affiliate programs).
This program is also a top performer on ShareASale, so there’s good money to be made here with the right audience.
Commission rate: 15%
Cookie duration: 30 days
AromaTech manufactures a range of 100% natural, vegan and additive-free, pet-friendly essential oils, and the diffusers to distribute them.
We know that essential oils have gotten a bad rap because of certain MLM companies pushing them like they offer a cure for all known diseases.
That’s not something you need to worry about with AromaTech products.
We love the “Scent Your Business” idea – that you could use AromaTech to create a scent that not only will customers associate with your business/brand, but also help your staff to be more relaxed and productive.
So you have average orders over $200, 20% commission on those, a $460+ EPC and you’re promoting a range of products suitable for pets, vegans and also business and residential properties.
Promoting AromaTech could be the closest thing you’ll find next to a legal license to print money.
Commission rate: 20% per sale
Cookie duration: 30 days
10. White Terry
White Terry was born (no pun intended) out of the frustrations of a young mother of two trying to get enough sleep each night to cope with her tots.
But she found that the expensive sheets she bought either weren’t as comfortable as they promised, tore easily, or were an annoying combination of both.
The entire White Terry range is made from 100% organic cotton, and a portion of the profits generated by this business go directly to providing bedding for kids aged 6 -12 in developing countries.
So you get to promote a range of organic cotton sheets, pillowcases, duvet covers, and crib sheets, while also helping a great cause.
But can you make any money promoting the White Terry program?
Yup, you most certainly can, and quite a bit of it too based on a $300+ EPC.
Commission rate: 15%
Cookie duration: 60 days
But one look at the above programs has to be enough to convince even the most cynical affiliate that there’s just as much money to be made in far less competitive niches.
There’s also far less chance of a home decor site getting dinged in the same way that “health” sites got penalized by Google’s “Medic” update.
Completely new niches are worth considering, at the very least.
And if you’d like our take on what it takes to build an authority site, why not register for our free training session?
There’s no BS, no hype, and no cringetastic sales stuff – just lots of useful information.