What You Will Learn
- Which metrics you should give attention to
- The difference between vanity metrics and metrics that matter
- Why tracking these metrics could improve your business
Today, Mark and Gael are here to talk KPIs. Why? Well, believe it or not, there’s far more to a successful business that simple profit.
Today we’re going to give you a sneak peek at the 10 KPI metrics that we swear by at Authority Hacker and why they matter. Mark and Gael also give their thoughts on vanity metrics and why you shouldn’t get sucked into focusing solely on revenue. While they may not be as glamorous or exciting, things like CTR, Revenue per employee and Conversions are far more insightful.
Resources
- Xero
- Google Analytics Events Guide
- Segmetrics
- Affilimate
- Active Campaign
- Google Analytics Page Timing Guide
- Nitropack
- Accuranker (Keep an eye on Appsumo for lifetime deals)
- Ahrefs
