Most Popular Side Hustles In The United States

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We gathered and analyzed data from Google Trends, Indeed, Zip Recruiter, and other online sources in all 50 U.S. states to identify the most popular side hustle in each state. 

Check out the surprising results below. 

Created by AuthorityHacker • View larger version

According to data provided by Google Trends, interest in finding a side hustle peaked in 2023 when we look at data in the past 20 years:

side hustle google trend

This makes sense given the economic climate. Inflation has gone up, but the average American’s wages have stayed the same for decades. More Americans are struggling financially than ever before and need additional income via a side hustle to pay their bills. 

Rising Demands For Additional Income Sources

49% of adults have less savings compared to a year ago and 22% have no emergency savings at all, according to Bankrate’s 2023 Emergency Savings Report.  The Federal Reserve Bank of New York reports that more than a third have more credit card debt than cash reserves – the highest amount on record. 

In response to this harsh economic reality, 39% of Americans are working a side hustle in addition to their full-time job to pay their bills. Of those, younger generations are more likely to have one – 53% of Gen Z, 50% of millennials, and 40% of Gen X have a side hustle. 

Members of Gen Z are particularly stressed about not having enough money. Around 7 in 10 respondents said their current financial situation is “fair” or worse, while less than a third said they feel financially secure. 

Gen Z workers are particularly mistrustful of large businesses — just 34% trust that large businesses do what’s right.

This isn’t a surprise, as Gen Z was raised by parents who went through the 2008 financial crisis, watched Millennials graduate college and enter a depressed job market at the end of a recession, and many members of Gen Z experienced the economic standstill and mass layoffs caused by COVID.  

This distrust may explain their propensity to find a second source of income, as they don’t trust employers to keep them long-term or pay them adequately. 

Navigating The Side Hustle Economy

It’s not all doom and gloom, though – some side hustles can be surprisingly lucrative. Examples include an Oregon teacher who makes over $10,000 per month selling classroom worksheets, a college student who turned a dorm room side hustle into a $56 million business, and a 30-year-old who makes $22,000 a month working only two hours a day. While many are taking on side hustles out of necessity, there can be a life-changing upside for hard workers with a clever idea. 

But not all side hustles are created equal. Some are more popular than others, and earnings vary depending on the type of work and location. Our analysis found some interesting insights when we cross-referenced our findings by region, income level, and political preference. 

For starters, the most popular side hustle in America is virtual assistant, indicating the popularity of work-from-home jobs.

States with the highest level of interest for side hustle jobs in 2023 are Washington, Oregon, Idaho, and Utah – which could mean that the western U.S. is feeling the economic impact the most.

States with the least interest in finding a side hustle are Florida, Vermont, and Maine – all of which are on the East Coast. 

States in the northeast – including New Jersey, New York, Pennsylvania, Connecticut, Massachusetts, Rhode Island, and New Hampshire – overwhelmingly prefer babysitting as a side hustle. These states have some of the highest costs of living in the U.S., and babysitting may be popular because many families have both parents working. 

Southern states overwhelmingly favor virtual assistants and DoorDash side hustles. 

We also found that states that voted Republican in the 2020 presidential election prefer DoorDash as a side hustle, while states that voted Democrat favor Uber driving

This discrepancy may be indicative of the rural-urban divide that tends to present in American politics – DoorDash is most helpful when you don’t want to drive a long distance to get something, while Uber is most helpful in urban environments where you’re less likely to own a car. 

Most profitable side hustles:

Remember that these are gross income rates, and don’t account for expenses or other factors. 

For example, DoorDash and Uber drivers have to pay for gas and car maintenance, and much home rental income goes toward mortgage payments, property taxes, and home repair.  

If you want to discover the most popular side hustles in your area, check out our breakdown of the top 3 side hustles in each state.

We compiled a massive list of the most popular side hustles by performing research on online forums, job sites, and other relevant resources.

We compared the popularity of each by using data from Google Trends and big job-posting sites to identify which is the most popular side job in each state.

After that, we scraped salary-tracking sites like Indeed and ZipRecruiter to find national and state-specific earnings averages for each job.  

Implications of Study

Our study shows the American workforce is changing a lot, driven by a worse economic reality, the need for more money, and new ways of thinking about work and financial security.

Many Americans, especially younger people like Gen Z and Millennials, are working side jobs because of money problems like high debt, little to no savings, and low wages. 

Having more than one job is becoming a necessity for many to make ends meet, not just something fun to make extra money. For many people, the days of working one job to make ends meet are coming to an end. 

Additionally, younger workers are starting to trust traditional jobs less, leading them to create their own ways of making money. Stories of people making a lot of money from side jobs are inspiring others and showing that these jobs can be a lucrative source of income. 

Most Popular Side Hustle Jobs In Each US State

  1. DoorDash delivery: $4,343 per month, according to Indeed
  2. Virtual assistant: $4,548 per month, according to Indeed
  3. Part-time home rental: Unavailable

While virtual assistants earn more in Alabama, DoorDash delivery is more popular. This may be due to the ease of becoming a DoorDash driver compared to getting a Virtual assistant job.

  1. DoorDash delivery: $4,455 per month, according to Indeed
  2. Virtual assistant: $6,100 per month, according to Indeed
  3. Uber driving: $2,186 per month, according to ZipRecruiter

Virtual assistant gigs make significantly more than other side hustles in Arizona, indicating that Arizona residents who need a second job should strongly consider virtual assistant positions. 

  1. DoorDash delivery: $3,335 per month, according to Indeed
  2. Part-time home rental: Earnings unavailable
  3. Virtual assistant: $3,289 per month, according to ZipRecruiter

Given that DoorDash delivery offers slightly higher earnings than virtual assistant roles in Arkansas, people looking for side hustles might consider food delivery as a potentially more profitable option.

  1. Uber driving: $2,370 per month, according to ZipRecruiter
  2. Virtual assistant: $3,808 per month, according to ZipRecruiter
  3. DoorDash delivery: $5,424 per month, according to Indeed

In California, DoorDash delivery is where it’s at for side hustles, especially in urban areas, as it tends to bring in more money than other gigs.

  1. Virtual assistant: $4,173 per month, according to ZipRecruiter
  2. Part-time home rental: Earnings unavailable
  3. DoorDash delivery: $4,412 per month, according to Indeed

In Colorado, virtual assistant roles are bringing in a bit more cash, making them a good side hustle choice for those interested in remote work.

  1. Babysitting: $3,936 per month, according to Indeed
  2. Virtual assistant: $3,959 per month, according to ZipRecruiter
  3. Uber driving: $2,553 per month, according to ZipRecruiter

In Connecticut, virtual assistant work and babysitting are neck and neck in terms of earnings, both offering solid side hustle opportunities.

  1. Virtual assistant: $3,949 per month, according to ZipRecruiter
  2. Babysitting: $3,248 per month, according to Indeed
  3. DoorDash delivery: $3,502 per month, according to Indeed

In Delaware, virtual assistant gigs are slightly ahead in earnings, making them a potentially more profitable side hustle for those good with admin tasks.

  1. Virtual assistant: $5,844 per month, according to Indeed
  2. Uber driving: $4,952 per month, according to Indeed
  3. Starting a blog: $8,038 per month, according to Authority Hacker

In the District of Columbia, blogging stands out as a surprisingly lucrative side hustle, especially for those with a talent for content creation.

  1. Virtual assistant: $3,429 per month, according to ZipRecruiter
  2. Uber driving: $1,753 per month, according to ZipRecruiter
  3. Part-time home rental: Earnings unavailable

In Florida, virtual assistant roles seem to be more profitable than Uber driving, making them a preferable side hustle for those interested in remote work.

  1. Virtual assistant: $3,874 per month, according to ZipRecruiter
  2. Part-time home rental: Earnings unavailable
  3. DoorDash delivery: $4,810 per month, according to Indeed

In Georgia, DoorDash delivery leads in earnings, suggesting it as a potentially more profitable side hustle for those interested in delivery services.

  1. Uber driving: $2,711 per month, according to ZipRecruiter
  2. Part-time home rental: Earnings unavailable
  3. Virtual assistant: $4,211 per month, according to ZipRecruiter

In Hawaii, virtual assistant jobs outearn Uber driving, indicating that remote administrative work could be a more lucrative side hustle.

  1. DoorDash delivery: $3,201 per month, according to Indeed
  2. Part-time home rental: Earnings unavailable
  3. Babysitting: $3,185 per month, according to Indeed

In Idaho, DoorDash delivery and babysitting offer similar earning potentials, making both viable side hustle options.

  1. Uber driving: $2,434 per month, according to ZipRecruiter
  2. Babysitting: $3,350 per month, according to Indeed

In Illinois, virtual assistant roles are slightly more profitable, suggesting them as a potentially better side hustle choice for those with the necessary skills.

  1. Part-time home rental: Earnings unavailable
  2. DoorDash delivery: $3,456 per month, according to Indeed
  3. Virtual assistant: $4,366 per month, according to ZipRecruiter

In Indiana, virtual assistant gigs lead in earnings, making them a potentially more profitable side hustle for those interested in remote work.

  1. Babysitting: $2,963 per month, according to Indeed
  2. DoorDash delivery: $3,422 per month, according to Indeed
  3. Virtual assistant: $3,977 per month, according to ZipRecruiter

In Iowa, virtual assistant roles seem to be the way to go for better earnings, making them a good side hustle choice.

  1. Virtual assistant: $3,672 per month, according to ZipRecruiter
  2. DoorDash delivery: $3,516 per month, according to Indeed
  3. Part-time home rental: Earnings unavailable

In Kansas, virtual assistant jobs are a tad more profitable than other side hustles, making them a potentially good choice for those interested in remote work.

  1. Part-time home rental: Earnings unavailable
  2. DoorDash delivery: $3,501 per month, according to Indeed
  3. Virtual assistant: $3,467 per month, according to ZipRecruiter

In Kentucky, virtual assistants and DoorDash delivery are close in earnings, making both good side hustle options.

  1. Virtual assistant: $3,665 per month, according to ZipRecruiter
  2. DoorDash delivery: $4,192 per month, according to Indeed
  3. Babysitting: $2,637 per month, according to Indeed

In Louisiana, DoorDash delivery is coming out on top in the side hustle game, suggesting it as a potentially more profitable option.

  1. Babysitting: $3,182 per month, according to Indeed
  2. Part-time home rental: Earnings unavailable
  3. DoorDash delivery: $3,506 per month, according to Indeed

In Maine, DoorDash delivery and babysitting are close in earnings, making both solid side hustle choices.

  1. Virtual assistant: $3,827 per month, according to ZipRecruiter
  2. DoorDash delivery: $5,309 per month, according to Indeed
  3. Part-time home rental: Earnings unavailable

In Maryland, DoorDash delivery leads in side hustle earnings, suggesting it as a potentially more profitable option for those considering a gig.

  1. Babysitting: $4,401 per month, according to Indeed
  2. Virtual assistant: $4,373 per month, according to ZipRecruiter
  3. Uber driving: $2,770 per month, according to ZipRecruiter

In Massachusetts, babysitting slightly outearns other side hustles, making it a potentially more lucrative option for those good with kids.

  1. DoorDash delivery: $4,580 per month, according to Indeed
  2. Babysitting: $2,766 per month, according to Indeed
  3. Part-time home rental: Earnings unavailable

In Michigan, DoorDash delivery is where the money’s at for side hustles, especially in busier areas.

  1. Part-time home rental: Earnings unavailable
  2. DoorDash delivery: $4,837 per month, according to Indeed
  3. Virtual assistant: $4,198 per month, according to ZipRecruiter

In Minnesota, DoorDash delivery tops the side hustle earnings chart, making it a potentially great choice for those looking for a gig.

  1. DoorDash delivery: $3,329 per month, according to Indeed
  2. Virtual assistant: $3,901 per month, according to ZipRecruiter
  3. Online tutoring: $4,391 per month, according to Salary.com

In Mississippi, online tutoring leads in side hustle earnings, making it a potentially lucrative option for those with teaching skills.

  1. Part-time home rental: Earnings unavailable
  2. Virtual assistant: $3,709 per month, according to ZipRecruiter
  3. DoorDash delivery: $4,334 per month, according to Indeed

In Missouri, DoorDash delivery is edging out other side hustles in earnings, suggesting it as a potentially more profitable gig.

  1. Online tutoring: $4,502 per month, according to Salary.com
  2. Part-time home rental: Earnings unavailable
  3. Virtual assistant: $4,212 per month, according to ZipRecruiter

In Montana, online tutoring looks pretty lucrative as a side hustle, especially for those with teaching skills.

  1. DoorDash delivery: $3,369 per month, according to Indeed
  2. Babysitting: $2,996 per month, according to Indeed
  3. Virtual assistant: $3,753 per month, according to ZipRecruiter

In Nebraska, virtual assistant roles are slightly ahead in the side hustle game, making them a potentially good choice for those interested in remote work.

  1. Uber driving: $2,631 per month, according to ZipRecruiter
  2. DoorDash delivery: $4,358 per month, according to Indeed
  3. Virtual assistant: $4,128 per month, according to ZipRecruiter

In Nevada, DoorDash delivery leads in side hustle earnings, suggesting it as a potentially more profitable option for those considering a gig.

  1. Babysitting: $3,106 per month, according to Indeed
  2. Uber driving: $2,293 per month, according to ZipRecruiter
  3. Virtual assistant: $3,707 per month, according to ZipRecruiter

In New Hampshire, virtual assistant roles are looking more profitable, making them a potentially good side hustle choice for those interested in remote work.

  1. Babysitting: $3,843 per month, according to Indeed
  2. Uber driving: $2,367 per month, according to ZipRecruiter
  3. Virtual assistant: $4,495 per month, according to ZipRecruiter

In New Jersey, virtual assistant gigs lead in earnings, suggesting them as a potentially more profitable side hustle option.

  1. Part-time home rental: Earnings unavailable
  2. Virtual assistant: $4,234 per month, according to ZipRecruiter
  3. DoorDash delivery: $3,327 per month, according to Indeed

In New Mexico, virtual assistant roles top the earnings chart for side hustles, making them a potentially good choice for those skilled in admin work.

  1. Babysitting: $4,103 per month, according to Indeed
  2. Virtual assistant: $4,167 per month, according to ZipRecruiter
  3. Online tutoring: $3,871 per month, according to ZipRecruiter

In New York, babysitting is slightly more profitable than other side hustles, making it a potentially good option for those good with kids.

  1. Virtual assistant: $3,597 per month, according to ZipRecruiter
  2. DoorDash delivery: $4,658 per month, according to ZipRecruiter
  3. Part-time home rental: Earnings unavailable

In North Carolina, DoorDash delivery is looking like the more profitable side hustle, suggesting it as a potentially good option for those considering a gig.

  1. DoorDash delivery: $4,373 per month, according to Indeed
  2. Virtual assistant: $4,097 per month, according to ZipRecruiter
  3. Babysitting: $3,198 per month, according to Indeed

In Ohio, DoorDash delivery leads in side hustle earnings, making it a potentially great choice for those looking for a gig.

  1. Virtual assistant: $3,634 per month, according to ZipRecruiter
  2. DoorDash delivery: $3,307 per month, according to Indeed
  3. Babysitting: $2,748 per month, according to Indeed

In Oklahoma, virtual assistant roles are slightly more profitable, suggesting them as a potentially better side hustle choice for those with the necessary skills.

  1. Part-time home rental: Earnings unavailable
  2. Babysitting: $3,383 per month, according to Indeed
  3. DoorDash delivery: $4,870 per month, according to Indeed

In Oregon, DoorDash delivery outearns other side hustles, suggesting it as a potentially solid bet for those looking for a gig.

  1. Babysitting: $3,657 per month, according to Indeed
  2. Part-time home rental: Earnings unavailable
  3. Virtual assistant: $3,817 per month, according to ZipRecruiter

In Pennsylvania, virtual assistant roles are slightly ahead in the side hustle game, making them a potentially good choice for those interested in remote work.

  1. Babysitting: $3,548 per month, according to Indeed
  2. Virtual assistant: $4,015 per month, according to ZipRecruiter
  3. Uber driving: $2,517 per month, according to ZipRecruiter

In Rhode Island, virtual assistant gigs look more profitable, suggesting them as a potentially great side hustle option for those skilled in admin tasks.

  1. Virtual assistant: $3,673 per month, according to ZipRecruiter
  2. Part-time home rental: Earnings unavailable
  3. DoorDash delivery: $3,348 per month, according to Indeed

In South Carolina, virtual assistant roles are a tad more profitable, suggesting them as a potentially good side hustle choice for those interested in remote work.

  1. Online tutoring: $3,124 per month, according to ZipRecruiter
  2. Virtual assistant: $4,088 per month, according to ZipRecruiter

In South Dakota, virtual assistant roles lead in side hustle earnings, making them a potentially great option for those good with remote work.

  1. Virtual assistant: $3,912 per month, according to ZipRecruiter
  2. DoorDash delivery: $5,058 per month, according to Indeed
  3. Part-time home rental: Earnings unavailable

In Tennessee, DoorDash delivery looks more profitable than the alternatives, suggesting it as a potentially good side hustle choice for those considering a gig.

  1. Virtual assistant: $3,606 per month, according to ZipRecruiter
  2. Uber driving: $2,247 per month, according to ZipRecruiter
  3. Part-time home rental: Earnings unavailable

In Texas, virtual assistant roles are slightly more profitable, making them a solid side hustle for those interested in remote work.

  1. DoorDash delivery: $3,395 per month, according to Indeed
  2. Virtual assistant: $3,889 per month, according to ZipRecruiter
  3. Part-time home rental: Earnings unavailable

In Utah, virtual assistant roles are slightly ahead in the side hustle game, making them a potentially good choice for those skilled in admin work.

Online tutoring: $3,259 per month, according to ZipRecruiter

  1. Virtual assistant: $3,902 per month, according to ZipRecruiter
  2. Part-time home rental: Earnings unavailable
  3. Babysitting: $3,385 per month, according to Indeed

In Virginia, virtual assistant roles are a bit more profitable, suggesting them as a potentially good side hustle choice for those interested in remote work.

  1. Uber driving: $2,741 per month, according to ZipRecruiter
  2. Virtual assistant: $4,393 per month, according to ZipRecruiter
  3. Part-time home rental: Earnings unavailable

In Washington, virtual assistant roles are leading the pack in terms of earnings, making them a potentially more lucrative side hustle for those looking into remote work opportunities.

  1. DoorDash delivery: $4,812 per month, according to Indeed
  2. Virtual assistant: $2,948 per month, according to ZipRecruiter
  3. Part-time home rental: Earnings unavailable

In West Virginia, DoorDash delivery stands out with higher earnings, suggesting it as a potentially profitable side hustle for those interested in delivery services.

  1. Babysitting: $3,155 per month, according to Indeed
  2. Virtual assistant: $4,404 per month, according to ZipRecruiter
  3. DoorDash delivery: $5,056 per month, according to Indeed

In Wisconsin, DoorDash delivery and virtual assistant roles are both bringing in good earnings, making them solid side hustle options for those looking to boost their income.

about the author

Hi I'm Mark. One of the guys behind Authority Hacker. I build and market awesome websites. If you want to know more about me, check out the about page.

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