The 12 Best Wedding Affiliate Programs for 2020

People will get married almost no matter what their personal circumstances are.

Plague, war, or economic downturn?

Marriage stats barely register a blip.

In fact, the wedding industry is showing almost 2% growth year-on-year, for the last decade.

Even during some of the worst examples of economic turmoil in history.

This market is worth at least US$72 billion each year – that’s not to be sneezed at.

Because active markets are where you can make a real killing with affiliate programs.

Which is how we achieved this:

Ah Affiliate Commissions Example

And this:

Ah Affiliate Commissions Example

The average wedding now costs at least US$33,000.

Newlyweds are spending as much on impressing their guests as they are on starting their life together.

But that presents you with the opportunity to earn a lot of money from a wedding niche site.

All you need now are some of the best wedding affiliate programs out there to promote.

Guess what we have in store for you?

Keep reading to find out.

Wedding Affiliate Programs

  1. Zales Affiliate Program
  2. Kate Aspen Affiliate Program
  3. Optimal Print Affiliate Program
  4. My Wedding Favors Affiliate Program
  5. Wayfair Registry Affiliate Program
  6. Dorris Wedding Affiliate Program
  7. The Paisley Box Affiliate Program
  8. Waterford Affiliate Program
  9. Flower Delivery Affiliate Program
  10. Etsy Affiliate Program
  11. Derby Hotels Affiliate Program
  12. Amstar Affiliate Program

Zales

zales homepage screenshot

Zales has been helping couples say “I do” for almost a century now.

Starting from a single store in Wichita Falls, Texas they’ve grown to become an international brand with over 700 stores.

As of right now, they’re regarded as one of the best wedding jewelers in the world.

They sell a complete range of engagement and wedding rings made from a wide variety of precious metals.

You can obviously choose from diamonds of all carats, with something to suit every budget.

Zales also source their materials from entirely ethical suppliers, so couples can exchange their vows with complete peace of mind.

They also offer a variety of payment options for newlyweds who need to make their money go a little further.

Zales Affiliate Program Stats

Now just before you start settling into dreams of retirement from selling diamond rings, it’s worth mentioning that this “wedding” affiliate program only pays a 2% commission rate.

Which won’t be worth a whole lot on low-end wedding jewelry.

But if your referral happens to buy something worth $1,000 that’ll be worth $20 to you in affiliate marketing commission.

URL: Zales affiliate program

Commission 2%

EPC:  $55.14

Cookie duration: 7 days

Kate Aspen

Kate Aspen Homepage Screenshot

Kate Aspen wedding favors were originally only available through third-party stores.

Something they’ve done since 2004.

But more recently they’ve expanded to operate their own e-commerce store selling their dizzying range of products to the public.

What will your visitors find here?

Pretty much everything they’d need to decorate their wedding or provide for their guests.

That includes wedding favors based on individual themes.

And within that, you’ll find wedding decor like chair signs, lanterns, tableware, candles, and cake toppers.

Need gifts for your bridesmaids and groomsmen?

They’ve got those too.

Your visitors can also get their bachelorette, engagement party, and bridal shower supplies here.

Kate Aspen Affiliate Program Stats

Looking at their affiliate program you’ll see they pay an 11% commission rate on all referred sales.

So with an average order size of $72, you’ll earn $7.96 per sale.

It’s also important to look at conversion rates when considering a given wedding affiliate program.

And in this case that comes in at 6%, which is pretty respectable.

URL: Kate Aspen affiliate program

Commission:  $11%

EPC:  $49.17

Cookie duration: 90 days

Optimal Print

Optimalprint Homepage Screenshot

The memories of your important day might fade over the years, but photographs can serve as an important reminder of those precious moments.

Optimal Print can help your visitors with that.

You’ll already have a wedding album filled with images captured by your wedding photographer.

But maybe you’d like to create some more personalized items for you or your guests?

Like photobooks.

Or maybe some canvas prints, or posters.

You could even go as far as ordering some printed photo mugs.

Not that you’d want to – they sound kinda weird. 

They also use eco-friendly paper, allowing you to reduce your carbon footprint.

Optimalprint Affiliate Program

This wedding affiliate program is run by Awin, so you’ll need to sign up with them to get started.

Once signed up you’ll earn 10% commission on each sale you send their way.

And the program has a 6% conversion rate, which although not massive, does mean a reasonable amount of your traffic will result in sales. 

URL: Optimal Print affiliate program

Commission:  10%

EPC:  TBC

Cookie duration: 30 days

My Wedding Favors

Myweddingfavors Homepage Screenshot

Wedding favors might seem like a relatively recent phenomenon but they’ve actually been a thing since the 16th century.

But what is true is that wedding favors have become expected at any modern wedding – regardless of size.

My Wedding Favors has been serving that need for well over a decade now. 

So what do they offer your visitors?

Every type of wedding favor, bridal party gift, pre-wedding party accessory, and wedding decor item they could need.

And these products are sourced from suppliers all over the world, so there are lots of interesting influences to be seen.

You can even choose to shop for your wedding by theme.

Myweddingfavors Affiliate Program Stats

If my memory serves me correctly, this business actually started out as a Yahoo Stores affiliate site.

But they did so well they moved into selling wedding favors directly.

So they really understand affiliate marketing, which is why they’re willing to pay up to 12% commission to top-performing affiliates. 

You can expect to deal with average order sizes of between $120 and $500.

URL: My Wedding Favors affiliate program

Commission:  7%

EPC:  TBC

Cookie duration: 10 days

Wayfair Registry

Wayfair Registry Homepage Screenshot

There’s nothing worse than getting a gift you don’t really want.

Newly married couples face this problem but several times over.

Which is why wedding registries became popular, like the one offered by Wayfair

They allow the bride and groom to create a list of gifts they would love to receive…and not that unwanted fondue set you were planning on getting rid of.

Wayfair is one of the largest online suppliers of home decor, furnishings, and houseware items in North America.

How big?

Give or take roughly 18-million-items-in-stock-at-any-one-time big.

Long story short, they have everything a newly married couple will need to get their life together off to a great start.

Wayfair Registry Affiliate Program Stats

Wayfair was started by a few guys who seem to have made their money with high-end affiliate marketing.

Which is probably why their wedding affiliate program pays a 7% commission rate.

But you also get paid $5 per lead every time somebody creates a new wedding registry by clicking on your affiliate link.

URL: Wayfair affiliate program

Commission:  7%

EPC:  $156.98

Cookie duration: 7 days

Dorris Wedding

Dorriswedding Homepage Screenshot

Brides put a lot of time and effort into finding the perfect wedding dress for their big day.

But she also has to worry about choosing bridesmaids dresses, dresses for their flower girls, and even what her own mother will wear.

That’s why Dorris Wedding exists – to make sure that women everywhere can get access to the latest in wedding fashion.

But these are wedding dresses at affordable prices – quite similar to what ‘House of Brides’ does.

Retail prices for wedding dresses are usually jacked up to allow for a large profit margin to cover salaries, rent, etc.

Dorris Wedding allows you to shop online for A-line, Mermaid, Sheath, Ballgown, or two-piece wedding dresses.

And with lots of choices in the hemline, fabric, neckline, sleeve length, back style, and waist size.

Your visitors can find the exact dress they want, but for as little as $100.

Dorriswedding Affiliate Program Stats

So, is it worth your while promoting a wedding dress affiliate program?

Based on the metrics here the answer is “Yes”.

An average order value of $214 and 12$ commission means you’ll earn at least $21 per average transaction.

P.S. There are thousands and thousands of low competition keywords in this sub-niche.

URL: Dorris Wedding affiliate program

Commission:  12%

EPC:  $86.00

Cookie: 90 days

The Paisley Box

Paisley Box Homepage Screenshot

The Paisley Box established themselves in the wedding fashion industry by selling robes.

Or to be more specific, the robes worn by the bridal party as they prepare for the day ahead. 

But they’ve expanded their product range to also include a range of clothing for before, during and after the wedding ceremony.

So your visitors can shop ‘By occasion’, choosing from ‘Engagement’, ‘Bachelorette’, and ‘Honeymoon’.

Their site is a bit of a breath of fresh air, to be honest.

In an industry that takes itself too seriously at times, they sell bridal party socks and other fun items.

Because getting married is meant to feel more like a party than a funeral, right?

Paisley Box Affiliate Program Stats

So, how does this program compare to the other wedding affiliate programs listed here?

You get paid 8% commission, but only on the first sale.

This means you won’t get paid if your referral places another order within the 30-day cookie.

That’s pretty stingy, but it’s also something you can discuss with their affiliate manager if you can drive a high volume of quality traffic their way.

URL:  The Paisley Box affiliate program

Commission:  8% (first sale only)

EPC:  TBC

Cookie duration: 30 days

Waterford

Waterford Homepage Screenshot

Waterford (Wedgewood) Crystal has long had a reputation for being some of the best crystal in the world.

Each piece is handcrafted and hand-polished, a process with a heritage dating back to 1785.

This craftsmanship also makes pretty much anything made of Waterford Crystal a much-appreciated gift.

So your wedding gift could be anything from a picture frame to a ‘Lismore cake knife’, a decanter, or a pair of crystal toasting flutes.

They also run a gift registry, so newlyweds can choose their gifts in advance.

Basically, if you want to give a gift that stands out from the crowd, presenting Waterford Crystal set is one of the best ways to do that.

I got kinda sentimental writing this – the whistle of the Waterford Crystal factory was my wakeup call for school when I was a kid.

Waterford Affiliate Program Stats

This affiliate program pays a 3% commission rate for everything you sell.

But premium crystal comes with a premium price tag.

For example, a Waterford Crystal decanter costs $275, so you’d still earn almost $9 for a single sale.

Also, this is a wedding affiliate program most newbie affiliates will overlook.

URL: Waterford Crystal affiliate program

Commission:  3%

EPC:  TBC

Cookie duration: 30 days

Flower Delivery

Flower Delivery Homepage Screenshot

Flowers are an integral part of any wedding ceremony, be that in a church or a registry office.

You’ll need flowers to decorate the church, the reception area, and the dining area, for example.

Which is where FlowerDelivery.com enters the picture.

They’re one of the largest flower supply services in the United States and Canada.

And you can often get same-day delivery in many cases.

Hiring a professional wedding florist typically costs around $1,000.

So if you can’t afford to take that route, you can always DIY things and be your own wedding planner, including organizing the flowers. 

You’ll probably save yourself a lot of money and your special day will feel that bit more personal as a result.

Flower Delivery Affiliate Program Stats

A wedding affiliate promoting this offer will earn a whopping 22% on all new sales.

This is the highest commission rate of any program here.

So, a typical bridal bouquet that costs $79.99 would put $17.58 in your pocket.

That’s a pretty nice payout for selling a bunch of flowers, no?

URL: Flower Delivery affiliate program

Commission:  22%

EPC:  $50.95

Etsy

Etsy Homepage Screenshot

Etsy is one of the best places to point frustrated wedding shoppers.

The truth is that most wedding guests want to present the newlyweds with a gift they’ll remember.

Nobody wants to blend into the vanilla background of toasters, coffee machines, and bed linen.

And this is even more true if the couple are close friends of yours.

Etsy has just the right combination of quirky and quality to allow you to find a truly unique gift.

In fact, this site has started a handful of wedding trends – like those slate chalkboards you see at some many traditional wedding ceremonies. 

Etsy Affiliate Program Stats

But does it actually pay to be an Etsy affiliate, especially when you compare this offer to the other wedding affiliate programs in our roundup?

Well, you get a 4% cut of all referred sales, so that’s not horrible.

You’re probably not going to get rich promoting Etsy products though, but you can definitely make money here.

URL: Etsy affiliate program

Commission:  4%

EPC:  $21.11

Cookie duration: 30 days

Derby Hotels

Derby Hotels Homepage Screenshot

There are lots of locations in the world to take a honeymoon.

Some people will follow their hobby and go skiing or hiking.

While others will be happy lounging around beside a pool in Cancun.

But there are locations that never grow old for honeymooners – like Paris, London, Barcelona, and Madrid.

Which is exactly where you’ll find one of the boutique Derby Hotels.

Each hotel is centrally located in your city of choice and has a unique character.

So if your visitors are looking for a more “classical” honeymoon, you can point them towards this offer.

Derby Hotels Affiliate Program Stats

And now let’s take a look at how this offer compares to the other wedding affiliate programs in this roundup.

Well, you get paid a 6% commission on any reservations made in one of the hotels.

But with an average order value of over $920, that means you’ll earn an average of $37 per booking.

Nice!

URL: Derby Hotels affiliate program

Commission:  6%

EPC:  $32.12

Cookie: 30 days

Amstar

Amstar Homepage Screenshot

Booking your honeymoon hotel, and the flights to get you there is just stage one of the process.

Because most hotels don’t actually set you up with anything to do.

Which is why companies like Amstar are so popular.

Newlyweds can choose from 1,000 different tours and experiences spread across 23 different locations in the United States, Costa Rica, Mexico, Jamaica, and The Dominican Republic. 

But activities like what exactly?

Well, your visitors can go whale watching, take a helicopter tour, hike through a rainforest, go to theme parks, or even head out on a camel safari.

Or, if they want to get their feet wet, they can enjoy a full range of water parks, dolphin encounters,  and snorkeling tours.

Amstar Affiliate Program Stats

This program pays affiliates 10% on every referred sale.

But it’s also good to pay attention to the conversion rates of any programs you’re considering.

And in this case, that stands at around 7%.

So roughly 1-in-13 of your visitors will result in a sale being credited to your account.

URL: Amstar affiliate program

Commission:  10%

EPC:  TBC

Cookie duration: 30 days

Over to You

And that, dear wedding affiliates, brings us to the end of another fantabulous Authority Hacker affiliate program roundup.

There were dozens of wedding affiliate programs to choose from.

Honorable mentions include House of Brides and David s bridal affiliate program. The House of Brides affiliate program appears to be missing, and the latter program just overlapped with some other sites.

Just in case you were wondering.

Our goal was to give you a broad cross-section of the best wedding affiliate programs we could find.

Just to give you some ideas on where you can go with this niche.

Don’t know what a niche is?

You’re not alone – most new affiliate marketers don’t understand what it means either.

This is why it’s a good idea for you to check out our free 2-hour training class on affiliate marketing.

You’ll learn the basics of setting up your first profitable affiliate site.

And without having to listen to any flowery BS.

If that sounds like something you’d be interested in, just tell us the best email address to send your invite to.

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