21 Real Life Examples of Successful Affiliate Marketing Websites in 2019

After our post on writing better reviews, we got a lot of interest from readers asking us what it takes to create a great product review site.

Unfortunately for the internet, when people think of building affiliate websites, they usually think of doing something like this:

Affiliate websites example

Affiliate websites like these are all over the web.

They have no ambition and are designed just to siphon off affiliate commissions by overselling without subtleties.

Little wonder that they drop off the radar within months.

The truth is that there are tons of affiliate sites on the internet with a focus on product reviews that are awesome and still great at making money.

In fact, they give away so much value that you don’t even see their affiliate links.

At Authority Hacker, we’ve always been about building long-term businesses with a focus on delivering value in order to build a real audience and ensure the site doesn’t get penalised down the line.

21 Real Life Examples Of Successful Affiliate Marketing Websites In 2019

So for this post, we’re going to look at 21 examples of affiliate websites that “get it” when it comes to marketing 3rd party products while delivering value and try to learn from them.

I hope that looking at these affiliate marketing examples will give you some inspiration with your own sites and will show you that affiliate marketing doesn’t have to be cheesy.

1 - Nerdwallet

Nerdwallet is one of my favorite affiliate websites, and I’m sure plenty of affiliate marketers would tell you the same.

It’s been around for a long while, it does enormously well in one of the most competitive markets, and the content is genuinely useful.

Nerdwallet is essentially a review affiliate site for financial products. The cover everything from credit cards to mortgages to investing to insurance.

Have stellar contents, and exceptional user interface, and a really good marketing team.

They’ve basically been the gold standard of affiliate sites for the last several years (in my view anyway).

  • Niche: Consumer finance
  • Goal: Help people pick the best credit cards, loans, insurance, etc.
  • Key Challenge: Extremely competitive market.

Key Stats

Facebook

142,000

Twitter

55,900

Visits/Month

10.6M

DR

83

Backlinks

34,316

Alexa Rank

2,722

Length:
N/A

Backlinks:
596

Shares:
2,900

Keywords:
5,600

I love this piece of content because it’s not content as we think of it in any traditional sense.

Seasoned link builders will probably recognize the angle here: creating a hyper-useful tool that’s going to do very well in the context of a content marketing campaign.

What makes this one of their top pieces of content, however, is that it also targets a very good keyword.

Nerdwallet best credit cards of 2019

Length:
4,300

Backlinks:
388

Shares:
26,300

Keywords:
4,600

This may be one of the single most difficult (but valuable) affiliate keywords in the world, and NerdWallet consistently snags one of the top spots in the SERPs. As of right now they rank #1 for it in Google.

Huge win for them.

Best CD Rates NerdWallet

Length:
N/A

Backlinks:
454

Shares:
53

Keywords:
1,100

Another extremely competitive keyword, and, it should be noted, this content is also in tool form.

How They Make Money

Nerdwallet is also a 100% affiliate site. They do not have ads, nor do they (as far as I can tell) sell any of their own products.

Top Promotions

What we can learn from Nerdwallet

  1. Make tools. So much of Nerdwallet’s best content comes into will form, and that’s because not only is a great for user experience, but tools also tend to attract lots of links, and SEO is a major part of this site’s strategy.
  2. Update key pages. Nerdwallet makes a practice of updating their key pages. For example, their big guides, like, “Best Credit Cards 2016” will be updated annually (to “Best Credit Cards 2019”), making them relevant in giving their marketing team an opportunity to market them again.

2 - money saving expert

MoneySavingExpert.com helps ordinary people make better financial decisions. Think of it as financial education for the masses that helps people get more bang for their buck.

The site was started by Martin Lewis, a financial journalist, in 2003. Today, it ranks as one of the biggest consumer affiliate websites in the UK with over 8 million visits every month.

In a field filled with self-serving information and dubious knowledge, MoneySavingExpert (MSE) has managed to set itself apart thanks to its content quality and devotion to helping consumers.

The site was sold to Moneysupermarket.com in 2012 for £87 million.

  • Niche: Personal finance
  • Founder: Martin Lewis (@MartinSLewis)
  • Goal: To help ordinary people make better financial decisions
  • Key Challenge: To provide ethical, accurate and updated financial information in a sector marked by self-serving interests.

Key Stats

Facebook

191,000

Twitter

64,200

Visits/Month

8.8M

DR

83

Backlinks

18,900

Alexa Rank

3,530

Length:
7,800

Backlinks:
454

Shares:
14

Keywords:
3,100

A comprehensive guide to credit scores and how they impact your financial life.​

MoneySavingExpert.com 15 cheapest ways to get travel money

Length:
3,470

Backlinks:
388

Shares:
69

Keywords:
678

A list of innovative ways to make extra cash for traveling.

MoneySavingExpert com The budget planner

Length:
2,900

Backlinks:
511

Shares:
44

Keywords:
3,000

A thorough guide to making budgets and sticking to them.

How They Make Money

As MSE explains on its “How this site is financed” page, the only monetization method is affiliate links. The site does not accept advertisements or sponsored posts, nor does it offer any paid products.

Some different tactics and tools it uses to monetize include:

  • Coupons: MSE maintains a list of coupons and deals for a number of retailers, taking a cut from each sale.
  • Best of” guides: MSE has several pages listing “Best [X]” products and services, such as banks and credit cards. It takes a cut from anyone signing up with its affiliate link.
  • “Cheap X” guides: MSE helps users pick the cheapest consumer products in a category (such as phones) and takes a cut from each sale.
  • Calculators: The site offers its users a number of calculators, such as a loan calculator or a mortgage calculator. It takes a commission from any recommended financial products.

It uses a number of additional tactics to make extra affiliate marketing cash. This includes an Amazon discount finder, an association with Resolver, and including Skimlinks in its forum threads.

Top Promotions

Some products MoneySavingExpert promotes are:

What we can learn from MoneySavingExpert

  1. Invest in design: The MSE website is very well organized. All articles are also heavily formatted to be as easy to browse as possible.
  2. Invest in ethics: The consumer finance field is filled with misinformation. MSE stands out by clearly identifying all affiliate links and maintaining a strong editorial code of ethics.
  3. Hero pages: MSE maintains “hero” pages for major search terms (example). These are highly visual and give readers a quick glance at the best options. Since the pages are very user-focused, they almost always rank well.
  4. Be actionable: From blog posts to deal finders to calculators, all of MSE’s content and products are ultra actionable. Users don’t have to deal with fluff and can dive right into the info they want.

3 - The Wirecutter

The Wire Cutter is one of the internet’s favorite review affiliate websites for electronics, gadgets and consumer goods.

It was started by Brian Lam, the former editorial director of Gizmodo. Brian and team put all reviewed products through strenuous and innovative tests, so much so that the site is sometimes called “Mythbusters for gadgets”.

Since its birth in 2011, the Wire Cutter has grown into one of the top 6,000 sites online by incessantly focusing on finding the best product in each category.

Along the way, it has earned tons of praise, even getting a story in NYTimes.

  • Niche: Consumer product reviews
  • Founder: Brian Lam (@blam)
  • Goal: To help people find the best product in every consumer category
  • Key Challenge: To design innovative tests and select the best product possible, without being swayed by commercial interests.

Key Stats

Facebook

121,000

Twitter

87,400

Visits/Month

3.6M

DR

80

Backlinks

18,300

Alexa Rank

3,530

Top Content

Wirecutter Deals

Length:
11,100

Backlinks:
642

Shares:
1,100

Keywords:
49k

A regularly updated list of the best deals on electronics from across the web.

Length:
7,700

Backlinks:
393

Shares:
427

Keywords:
6,400

A review of the best Bluetooth speakers for average consumers.

Wirecutter the best Wi-fi Router

Length:
9,685

Backlinks:
573

Shares:
503

Keywords:
7,000

How They Make Money

The Wire Cutter explains its monetization model on its “How to Support Us” page.

It’s a simple model: affiliate commissions, primarily through Amazon and BestBuy. The site does not accept any advertisements or sponsored posts, or does it sell any of its own products.

Some different tactics and tools it uses to monetize include:

  • Product recommendations: “Best of” product pages for each category are the Wire Cutter’s bread and butter. Each recommendation comes with an associated Amazon link.
  • Answer Questions: The Wire Cutter answers reader questions such as “which headphones should I buy?” and takes a cut from any product sales.
  • Others: Besides Amazon and a handful of other well known retailers, the site also uses Skimlinks to make money online. There is an indication it sells some advertising as well (as shown by this link) though the details aren’t made public.
  • They were recently acquired by the New York times for US$20 million, so that counts as peak monetization from where we stand.

Top Promotions

Some of The Wire Cutter’s most heavily used affiliate promotions are:

What we can learn from The Wire Cutter

  1. Focus: Instead of creating hundreds of gadget news posts every month, the Wire Cutter does just one thing: in-depth reviews.
  2. Use the right design: The Wire Cutter doesn’t use the traditional blog structure. Instead, it uses a simple page with a list of best items in each category.
  3. Quality > Quantity: The Wire Cutter’s tests are so innovative and extensive that manufacturers sometimes ask it for advice on how to improve their products. As it promises on this page, every recommended product has been tested to be the best in its class. It also writes only 6-12 posts a month.

4 - Dating advice

As far as internet marketing goes, the dating niche is wildly lucrative. Unfortunately, it is also filled with tons of scamsters and spammy sites designed just to send traffic to affiliate offers.

DatingAdvice.com is a breath of fresh air in this cluttered niche. It is clean, fun, and doesn’t have the sleazy side that defines so many other dating affiliate websites. With its focus on ‘expert advice’ and emphasis on answering real questions, it essentially brings dating mainstream.

  • Niche: Dating advice and dating website reviews
  • Goal: Goal: To help people improve their dating skills and find the best dating site for their needs
  • Key Challenge: To stand out in a niche overpopulated with spam and sleaze

Key Stats

Facebook

12,700

Twitter

6,800

Visits/Month

413k

DR

78

Backlinks

3,600

Alexa Rank

93,473

Top Content

DatingAdvice OurTime.com Review

Length:
879

Backlinks:
132

Traffic:
2,100

Keywords:
280

An in-depth review of OurTime.com, a dating website for seniors.

DatingAdvice The 15 Top Cities for Single Women

Length:
1,200

Backlinks:
18

Shares:
0

Keywords:
14

A review of the best cities for single women to find single guys.

DatingAdvice 11 Best Hookup Sites

Length:
1,200

Backlinks:
14

Traffic:
1,600

Keywords:
670

A review of the best dating sites focused on hookups.

How they make money

Dating Advice makes most of its money by referring people to dating websites such as Match, eHarmony, etc. You’ll notice that all its recommended sites have a wholesome, mainstream image, which fits its target demographics.

Some different tactics and tools it uses to monetize include:

  • Best-of lists: DatingAdvice.com creates ‘Best Of’ lists for the best apps, websites and products for dating, taking a cut from any sign-ups or sales.
  • Dating site reviews: DatingAdvice.com reviews some of the popular dating sites around and makes money from affiliate commissions. This is the site’s bread and butter as far as revenues go.
  • Sponsored posts: Though it doesn’t explicitly state so, DatingAdvice.com makes some money through sponsored posts such as this one.

Top Promotions

Some of DatingAdvice.com’s most heavily used affiliate promotions are:

What we can learn from DatingAdvice.com

  1. Keep it clean: DatingAdvice.com has managed to stand out by maintaining a wholesome, healthy image in a spammy, scammy niche. The colors, the design and the prominent use of real faces in all posts goes a long way towards telling readers that this site is “safe”.
  2. No banner ads: similarly to all the sites quoted earlier, the site does not have a single banner ad. The truth is, banner ads cheapen your design and trust which can hurt if you are trying to monetise with affiliates. For example, we are working on a version of Health Ambition with no ads.
  3. Social proof: The site has a “as Featured in” section with logos of mainstream publications right at the very top of the page. This not only helps establish credibility, but also affirms the mainstream nature of the website.
  4. Focus on experts: Instead of showing advice from just anyone, DatingAdvice.com focuses on experts and relationship counselors. This gives its content greater credibility and authority. On top of that they can use the expert’s social reach to gain visibility.

5 - PC Part Picker

PCPartPicker.com has always been one of my favorite affiliate sites.

One of the reasons I love it so much is that it deviates from the “traditional” affiliate website model. It’s not just another content site targeting “best x” keywords.

Instead, they’ve built something that provides such extreme value it basically markets itself.

The premise of the site is basically that it’s a tool for people who want to build their own computers (usually gaming computers).

If you’ve never done it, the difficult part about building a computer is almost always the research.

New computer parts are coming out constantly, so you have to find the latest parts that fit your budget and are also compatible with each other.

It’s a pain in the ass.

PC Part Picker solves these problems. It lets you shop for the latest pc parts based on performance and budget, and it automatically cross-references them with each other to check for compatibility.

So the core of the site is a tool. In recent years, however, they’ve expanded beyond the tool and started a really nice blog as well.

Needless to say, it’s been enormously successful.

  • Niche: Computer parts
  • Goal: Help people build computers
  • Key Challenge: Low commissions

Facebook

34,000

Twitter

47,000

Visits/Month

3.3M

DR

73

Backlinks

7,600

Alexa Rank

1,721

Top Content

Length:
N/A

Backlinks:
2,100

Shares:
5,100

Keywords:
2,800

This is the primary tool on the site — the one that helps people choose the best PC parts for their current PC build and checks for compatibility issues. Note that every part in the list has an affiliate link.

Length:
N/A

Backlinks:
432

Shares:
108

Keywords:
6,700

This is similar to the part picker, but the site experts pre-build the computer for you, which automatically generates a part list.

Length:
N/A

Backlinks:
113

Shares:
45

Keywords:
235

This is an example of a review on the site.

It’s certainly not traditional.

It’s basically just the specs and user reviews.

One cool thing they do add is price history. This is very useful in an industry where prices change constantly.

How they make money

PC Part Picker is monetized completely through affiliate links. And pretty much everything they do is monetized this way:

  • User-created PC builds. Users can custom-build their own computeres and then order parts by click on the affiliate links. Or…
  • Expert-created PC builds. Experts on the site will put together builds for you (in the form of a blog post).
  • Reviews of individual components. They also review individual PC components and use historical price data to help people make a buying decision.

Top Promotions

PCPartsPicker uses a number of different affiliate programs as part of its overall strategy, but the bulk of their income would appear to come from Amazon.

What we can learn from PC Part Picker

  1. Build a tool. This site does have a blog, and it does have content, but the engine is the PC-building tool.
  2. Focus on user experience. Everything here is geared specifically to help the users achieve a very particular goal: building a PC with no compatibility issues and within a certain budget.
  3. Help users shop around. By being a member of multiple affiliate programs, and pointing users to the best price, and recording price history, PC Part Picker goes beyond is simply recommending products on site; they help their readers have a good shopping experience off site.

6 - 50em.com

Most of the affiliate websites listed above are well-established with large teams and even larger budgets.

Some even have celebrity founders with existing audiences.

However, most IMers don’t have such resources. This is why for our 6th example, we chose to focus on 50em.com – a site with just 7 pages.

50em helps readers choose between two of the most popular automation tools on the market – Ontraport and InfusionSoft.

These tools run into hundreds of dollars each month and represent a big spend for any marketer. By creating ultra-focused, hyper-targeted content, 50em makes the selection process easier, and in the process, makes bank.

This is the kind of site any AH reader can make – with tons of effort and guidance, of course!

The site is pretty much a master-class in creating high value, high impact product reviews. There’s tons you can learn from it, so read on!

  • Niche: Automation software reviews
  • Goal: To help marketers choose between InfusionSoft and Ontraport
  • Key Challenge: To get traffic and establish credibility in a hyper-targeted niche with expensive products.

Facebook

N/A

Twitter

N/A

Visits/Month

65

DR

16

Backlinks

35

Alexa Rank

2.5M

Length:
1,400

Backlinks:
35

Shares:
6

The homepage that serves as an introduction to the two tools and pitches the idea of automation

InfusionSoft vs Ontraport the ultimate showdown

Length:
7,200

Backlinks:
3

Shares:
14

A head-to-head comparison review of the two main tools the site is about. Note the content length, low number of backlinks, yet they rank #1.

What they won't tell you about Ontraport

Length:
4,500

Backlinks:
3

Shares:
0

An “honest” review of Ontraport from the owner. He clearly uses the tool, and shares both the good and bad sides of it.

How they make money

The monetization method for 50em should be clear enough: it makes money through affiliate commissions.

Both InfusionSoft and Ontraport are expensive tools – InfusionSoft starts at $199/month while Ontraport goes for $297/month.

So even a single sale can be wildly lucrative.

50em uses four tactics to make these commissions:

  • In-depth reviews: 50em has in-depth reviews for both InfusionSoft and Ontraport. There’s thousands of words of text, as well as a video that explains each product. Tons of value for any reader.
  • Head to head comparisons: If you’re still confused after reading the reviews, you can compare the two products against each other. On the InfusionSoft vs. Ontraport page, 50em gives an in-depth breakdown of the strengths and weaknesses of each product.
  • Recommendations: Besides reviews and comparisons, 50em also has a separate “self-serve” page for recommendations. Check whether you fit the given criteria, then select the product that meets your needs.
  • Ask me” tool: Finally, 50em gives readers an option to get direct answers to any of their automation queries. Since 50em is run by a marketing consultant, it’s a great way to capture some leads.

Top Promotions

50em promotes just three core products – InfusionSoft, Ontraport and Salesforce.

All these three products rely heavily on affiliates or ‘partners’ to promote themselves. You can learn more about it on the links below:

What we can learn from 50em.com

  1. Select the right niche: 50em is just about two tools – InfusionSoft and Ontraport. There is no other content cluttering the site. Thanks to its hyper-focused approach, it is able to rank very well in a narrow niche.
  2. Offer first hand experience: All of 50em’s reviews and comparison pages run into thousands of words with almost zero fluff and tons of value from people who have really used the products.
  3. Invest in copy: Enterprise product reviews don’t have to be boring. 50em’s copy is fun and easy to read. If a review begins with “dadgum it”, there’s a good chance you’ll read through it :)
  4. Make it easy to choose: Reviews, comparisons, recommendations…50em makes it easy for readers to choose the right product for their needs. It also helps that its design is simple enough to navigate for anyone.

7 - This Is Why I’m Broke

This is Why I’m Broke is an old staple of the affiliate marketing space. I like it, though, because it was among the first affiliate websites to really do the gift and novelty aggregation angle well.

And that’s what the site does better than pretty much anybody: it taps into Internet and pop-culture, finds the strange crap that appeals to people’s sense of fun, and pounces on consumer trends like some kind of digital lycanthrope.

Today, for instance, the very first entry is an alcohol vaporizer slot machine on sale for a mere $900.

And that’s what the site does better than pretty much anybody: it taps into Internet and pop-culture, fines the strange crap that appeals to people’s sense of fun, and pounces on consumer trends better than pretty much anybody.

Even as a marketer, it’s difficult for me not to click half of these affiliate links.

  • Niche: Novelty items and gifts
  • Goal: Find weird and wacky stuff to splurge on
  • Key Challenge: No clear theme (for search engines)

Key Stats

Facebook

309k

Pinterest

10,000

Visits/Month

728k

DR

71

Backlinks

4,800

Alexa Rank

13,348

Top Content

This Is Why I'm Broke Gifts for Men

Length:
N/A

Backlinks:
31

Shares:
1,400

Keywords:
6,100

What we see on This Is Why I’m Broke is that a lot of the top level content is actually the category pages.

This is probably because:

  1. They’re at the top of silos; and
  2. They’re among the only content that is clearly themed. The “gifts for men” section is one of the most popular.
This Is Why I'm Broke Gifts for Geeks

Length:
N/A

Backlinks:
47

Shares:
1,800

Keywords:
3,400

This is a section all about gifts for geeks, and features nerdy or tech-oriented items.

This is Why I’m Broke Bear Sleeping Bag

Length:
N/A

Backlinks:
4

Shares:
258

Keywords:
175

This is one of the top actual blog posts on the site, and it represents a theme across other top blog posts: something extremely weird targeting an extremely esoteric keyword.

How they make money

The site makes money almost exclusively through affiliate offers, and it shouldn’t surprise you that most of the money seems to be made through the Amazon Associates program.

It wouldn’t make much sense for them to find individual affiliate programs for all of the random items they feature on the blog.

However, they also sell plenty of stuff through Etsy, and appear to be an affiliate there.

It’s worth noting that some blog posts don’t seem to have affiliate links at all, which means they are not monetizing every single page.

Top Promotions

TIWIB has an interesting model. As far as I can tell, only posts that point to Amazon or Etsy products are monetized. Everything else is just a regular, non-affiliate link.

What we can learn from This Is Why I’m Broke

  1. The “fun factor” can be great natural marketing. I’m not sure if this site ever did any active marketing, but it does appear to attract a great many natural links and shares. This is almost certainly due to the raw fun factor.
  2. You don’t need to monetize everything. Some posts, even if they feature gifts, aren’t monetized; they’re just for fun, and provide a great user experience, which probably goes a long way to bolster the site’s reputation.

8 - Making Sense of cents

Making Sense of Cents is another finance site, but, crucially, it was created and is run by one person: Michelle Gardner.

So, unlike some of the bigger finance sites in this list, Michelle writes all the content on the blog herself, making the angle more personal advice, and coming from personal experience, than a large site with a team of experts.

And that has paid off for her big-time.

Michelle publishes her income reports on her blog, and as of the last income report, her monthly revenue was $125,000.

So, in terms of an individual blogger doing well with affiliate products, Michelle is way up there.

  • Niche: Personal & Family Finance
  • Founder: Michelle Gardner
  • Goal: Help people budget and save money
  • Key Challenge: Started as a personal blog with low resources

Key Stats

Facebook

95,000

Pinterest

123,400

Visits/Month

70k

DR

72

Backlinks

3,000

Alexa Rank

84,881

Length:
1,300

Backlinks:
13

Shares:
396

Keywords:
4,400

This is one of Michelle’s top pieces of content, and it’s probably because it vibes perfectly with her audience: frugal, family-oriented people who like saving money and getting free stuff.

4 Craigslist Rental Scams To Avoid

Length:
2,000

Backlinks:
31

Shares:
336

Keywords:
6,900

This is a good example of a piece of content that is successful because it helps people avoid lots of pain.

In my view, this works exactly the same way as helping people gain something, but has a bit more urgency and lends itself to shareability.

We No Longer Have Traditional Health Insurance – Liberty HealthShare Review

Length:
1,600

Backlinks:
16

Shares:
217

Keywords:
40

And here’s a really creative angle on writing about health insurance.

By the way, I don’t think Michelle was trying to do any creative marketing here. I think she really just wanted to share her experience, which is part of why I think this post is so successful.

How she makes money

Michelle makes most of her money through a combination of affiliate marketing and selling her own courses.

She does make some money off of display advertising, but it represents a rather small percentage of her overall revenue.

Top Promotions

What we can learn from Making Sense of Cents

  1. Taking a personal angle can help differentiate you in competitive markets. Michelle is in a hyper- competitive market (finance), but one of the ways she’s able to compete is by being personable.
  2. Have your readers’ it backs. A lot of Michelle’s top content helps her readers stay out of harm’s way or make a little bit of extra money. It’s not about reviewing products; it’s much more about actually helping people.

9 - the points guy

Who doesn’t know about The Points Guy at this point (pun intended)?

It’s no secret that some of the biggest affiliate sites out there are in the finance and travel spaces. The Points Guy, however, is one of the few who seems to have cracked social traffic with as much success as they have cracked organic traffic.

This site is all about credit cards in travel. Specifically, it’s about how to leverage the benefits credit card companies and travel companies offer you for taking different actions, so that you can travel cheaply (or even for free).

And I really think this is one of the things that has helped The Points Guy becomes so intensely popular: the extreme focus on helping people do something very specific: getting sh*t for free.

To that end, this site is a masterful combination of solving a problem for people + recommending products from which they earn affiliate commissions.

  • Niche: Credit cards and travel
  • Goal: Travel and credit card hacking
  • Key Challenge: Extremely competitive niche

Key Stats

Facebook

1.8M

Twitter

313,000

Visits/Month

3M

DR

78

Backlinks

10,500

Alexa Rank

4,054

Length:
1,800

Backlinks:
23

Shares:
98

Keywords:
5,000

This is a great example of an article that addresses a question his readers specifically might have at the same time as it tackles a bit of controversy.

The Points Guy Getting Global Entry

Length:
2,000

Backlinks:
24

Shares:
24

Keywords:
3,600

This is a pretty standard article targeting a good keyword. Not many referring domains here–just solid writing and high site authority carrying the bulk of the load.

The Points Guy Avoid Airline Change and Cancellation Fees

Length:
1,600

Backlinks:
42

Shares:
42

Keywords:
2,400

Of the top content I reviewed on this site, I think this is probably the one that best qualifies as a solid piece of highly useful evergreen content.

The sort of thing that will get more and more popular over time, and that can be updated (and re-marketed) continuously.

How they make money

The Points Guy makes money through credit card and travel affiliate programs.

They focus mostly on credit cards that people can use to earn travel rewards.

Top Promotions

The top promotions change over time and seem to be based on which currently offers the best rewards since that’s the whole point of the site. Some examples are:

American Express
Chase
Citi

What we can learn from thepointsguys.com

  1. Solve a problem. Just because you are an affiliate site doesn’t mean you have to blindly write about products or do product reviews. Take an angle that actually helps people solve a problem, and you might enjoy both some free marketing and ever-growing popularity.
  2. Put your favorite products front and center. The Points Guy has a “Top Cards” section in the main navigation menu that simply lists the top travel credit cards. It doesn’t bring in as much traffic as some of the other content, but it does okay. It’s an easy place for people to find the most important products for those interested in this sort of thing.

10 - just a girl an her blog

Just a Girl and Her Blog

Just a Girl and Her Blog is one of my personal favorite affiliate websites–mostly because it’s so close to what so many of us like to do: sell stuff through the Amazon Associates program.

This blog is run by a gal named Abby, who writes about DIY, crafts, and organization. It’s an extremely popular blog, and, since Abby shares her income reports, we know that she makes about $40,000+ per month.

Of that revenue nearly 75% comes from affiliate marketing.

  • Niche: DIY & organizing
  • Founder: Abby Lawson
  • Goal: Helping people organize and beautify their lives
  • Key Challenge: Very general mix of content

Key Stats