Weight Loss Affiliate: Is It Worth It And What Are The Best Programs in 2021?

American spend more than $60 billion each year trying to lose weight.

But, people are wary of the weight loss and diet industry.

A recent survey shows that 77% of people think that diets are not as healthy as they used to be. While, in the same survey, 66% of respondents stated that they do not think that diets are actually healthy at all.

So, with all this skepticism, is there still money to be made in weight loss affiliate marketing?

Well, the numbers tell us most of what we need to know.

Like the fact that 45 million Americans diet each year, because 1-in-3 of them are obese, and 5% of them are morbidly obese.

So there’s obviously a demand for weight loss products, and in turn that means there’s bound to be plenty of lucrative weight loss affiliate programs for you to promote.

But let’s find out what the landscape actually looks like in the weight loss niche. 

Weight Loss Affiliate Programs

  1. Weight Watchers Affiliate Program
  2. Healthy Wage Affiliate Program
  3. Medi Fast Affiliate Program
  4. Custom Keto Diet Affiliate Program
  5. FitLife Brands Affiliate Program
  6. Bistro MD Affiliate Program
  7. Nutrition Forest Affiliate Program
  8. Cinderella Solution Affiliate Program
  9. Keyto Affiliate Program
  10. Invite Health Affiliate Program

What Are People Searching For?

Weight Loss Keywords

Keyword Difficulty Volume (desc)
paleo diet 79 259,000
weight loss calculator 34 42,000
adele weight loss 8 39,000
mediterranean diet recipes 24 16,000
how to eat healthy 58 12,000
what is the paleo diet 68 9,600
how to lose body fat 31 8,300
belly fat diet 58 4,400
best weight loss program 41 4,200
eating healthy on a budget 39 4,200
best diet pills for women 24 4,100
loose skin after weight loss 26 3,700
prescription weight loss pills 57 3,400
herbalife weight loss 4 2,600
weight loss camp 41 1,200
weight loss products 49 2,300
weight loss journal 4 1,200
diet tracker 76 1,100
maximum slim 2 50

As you can see for the monthly search volumes, there is a great deal of search traffic for weight loss products, including everything from weight management products to the latest “fad” diets.

“Fad” diets, such as the Paleo, Santa Clarita or Atkins, have very high search volumes.

There are opportunities to market info products such as books, ebooks or even courses when targeting these keywords.

However, they are also extremely competitive keywords.

You’ll usually find there are a whole slew of websites dedicated to whatever is currently in vogue when it comes to weight management i.e. the above diets.

Here’s an example of one such site – ThePaleoDiet.com.
PaleoDiet.com Ahrefs overview

So that means you have your work cut out for you – you can compete with them but you’re going to need thousands of links to do that.

When doing the keyword research for this niche, the volume of searches related to celebrities surprised me.

For example, “Adele weight loss” is searched for 39,000 times per month yet the difficulty for that keyword is only 8.

This trend was repeated with a number of celebrities.

There seems to be an opportunity to generate significant traffic to a weight loss websites that focuses on celebrities.

Now, you obviously can’t start a blog using the name of a celebrity (you’ll get sued within days), but you could start a blog discussing which celebrities have lost the most weight and on what diet.

Then, all going well, you can monetize the site using a range of weight loss affiliate programs, or maybe display ads.

There’s enough traffic here for display advertising to work pretty well – look at what Perez Hilton has achieved in a similar space.

However, what all of this demonstrates is that there are still niche opportunities in the weight loss market.

It is not completely saturated.

On the other hand, there are attractive looking keywords that you may want to avoid. Something like “herbalife weight loss” looks good on the surface because of the search volume.

But it’s an MLM (Multi-Level Marketing) scheme, so it doesn’t fit with with the affiliate model.

The weight loss industry is still worth a lot of money to canny affiliates who find the best weight loss affiliate programs/products to promote.

Because the more affluent our societies become, the more people will need to lose weight.

It’s a growth market *cough*.

How Much Money Can You Make?

In 2015, Dr. Axe made $11.6 million.

That’s not a typo.

Dr. Axe

While Dr. Axe is a wider health website, a large percentage of what he does is based on healthy eating and nutrition.

It shows that it is possible for you to run a stand-alone weight loss website, or just a larger general health site.

Whereas, a website like Diary of a Fit Mommy, shows that it is possible to segment the market further and still make a lot of money in the weight loss niche.

Diary of a Fit Mommy

Sia Cooper makes over $100,000 per year from her blog targeting women who are or have been pregnant.

These are pretty much the ideal candidates to promote weight loss products or weight loss supplements to.

What Weight Loss Affiliate Marketing Offers are Out There?

You could take the easy route here and look on Amazon for weight loss products to promote.

If that’s your choice, then rock on – using Amazon affiliate links is a great choice.

But you’ll be missing a trick here, and by “trick” I mean the potential to earn thousands of dollars in affiliate commissions.

And how you do that is by promoting at least some of the weight loss affiliate programs listed below.

Each of these has been researched by us, so we know their affiliates are making bank – it’s easy to sell promises, but we believe in allowing the numbers to speak for themselves.

Best Weight Loss Affiliate Programs Of 2021 And How To Apply

Advertiser EPC Commission Cookie Network
Weight Watchers $71.74 $10 per sale 14 days CJ
Healthy Wage $98.15 $50 per sale 30 days ShareASale
Medi Fast $123.26 3% – 20% 7 days CJ
Custom Keto Diet Gravity: 181 68% 60 days ClickBank
FitLife Brands $71.76 15% 90 days ShareASale
Bistro MD $86.11 $45 per sale 45 days CJ
Nutrition Forest $38.48 20% 30 days ShareASale
Cinderella Solution Gravity: 326 95% 60 days ClickBank
Keyto $32.88 10% per sale 90 days ShareASale
Invite Health $63.20 20% per sale 30 days ShareASale

And there you have 10 hand-picked programs with affiliate commissions ranging from 3% to $50 per average sale.

The neat thing about promoting any given weight loss affiliate program is that you’re selling to a very “warm” audience – they truly want to lose weight.

They want a solution to their “pain” and are willing to pay for it.

So, as long as the landing page does a good job, any of these programs should have a better-than-decent conversion rate.

You might have noticed that other affiliate sites suggest promoting Maximum Slim – a range of weight loss supplements offering affiliate commissions in the 30% – 40% range.

The thing is that their EPC is $1.57, so although there’s nothing wrong with Maximum Slim products, the numbers tell us their affiliates don’t make a lot of money.

Right now all that’s left is for you to sign up for the programs/networks that best suit your target audience, and then start placing affiliate links on your site to start earning money in the not too distant future.

What Are The Pros Of Weight Loss Affiliate Marketing?

  • A big market: There are big numbers out there. A lot of people are interested in dieting and weight loss.
  • Lots of Niches: The market is still not saturated. There are still opportunities to be explored and profited from in the weight loss niche.
  • People Need Help: Losing weight is not easy. People need help and support to achieve their goals.
  • Lots of Misinformation: This is an opportunity to build trust. There are so many people supplying wildly incorrect information. If you can provide clear, true, well-sourced information, there is an opportunity to build trust. Trust leads to repeat customers.
  • Info Products: There is a massive market for info products in the weight loss niche. Affiliate networks, such as ClickBank, have plenty of relevant offers.

What Are The Cons of Weight Loss Affiliate Marketing?

  • Lack of Trust: People are skeptical of “fad diets” and weight loss pills. It may take longer to build trust than in other markets.
  • Disreputable Companies: There are many companies in the sector, especially when you look at supplements and pills, that cannot be trusted. Be careful what you put your name against.
  • Ethical Concerns: There are certain demographics, especially young people, who are vulnerable. Be careful you are not putting yourself in a position where you are taking advantage of these people against their best interests.
  • Spammy: It may be difficult to build links in this sector if you do not position your website correctly. You may have to be less aggressive with your monetization strategy than in other sectors. Or just more creative than your competitors.

Is Weight Loss Affiliate Marketing Worth Your Time?


There is, and probably always will be, affiliate commissions to be made helping people lose weight.

But there’s been a change in public perception of the weight loss industry. 

People are more cynical.

So it’s important to position your website correctly if you are going be successful in this market. There has to be a focus on health and gaining health rather just losing weight. 

And finding the right weight loss affiliate programs to promote is a key part of that strategy – something we’ve provided you with above.

There are a lot of ways to segment this market. You can target people by sex, age, location, job, sexuality, hobbies. You can also focus on whether people want to exercise to lose weight, change their diet to lose weight or a combination of both.

This means that there are a lot of keywords in this industry with low competition and high search volume.

Which is exactly why weight loss has been a favorite niche for affiliate marketers for a long time.

But if you’re still not sure that affiliate marketing is for you, why not put aside 2 hours of your time and join us for a free training seminar?

No gimmicks, or doodads – just lots of useful information. You can sign up here.

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