American spend more than $60 billion each year trying to lose weight.
But, people are wary of the weight loss and diet industry.
A recent survey shows that 77% of people think that diets are not as healthy as they used to be. While, in the same survey, 66% of respondents stated that they do not think that diets are actually healthy at all.
So, with all this skepticism, is there still money to be made in weight loss affiliate marketing?
Let’s find out.
The Weight Loss Industry by Numbers
- 1 in 3: The number of Americans that are obese
- 2 in 3: The number of Americans classed as overweight
- 5%: The percentage of Americans with extreme obesity
- 3770: The daily caloric intake by an average American adult
- 77%: The percentage of Americans trying to eat healthier
- 45 million: The number of Americans who diet each year
- $1.18 billion: Weight Watchers revenue in 2016
What are People Searching For?
|weight loss calculator||34||42,000|
|adele weight loss||8||39,000|
|mediterranean diet recipes||24||16,000|
|how to eat healthy||58||12,000|
|what is the paleo diet||68||9,600|
|how to lose body fat||31||8,300|
|belly fat diet||58||4,400|
|best weight loss program||41||4,200|
|eating healthy on a budget||39||4,200|
|best diet pills for women||24||4,100|
|loose skin after weight loss||26||3,700|
|prescription weight loss pills||57||3,400|
|herbalife weight loss||4||2,600|
|weight loss camp||41||1,200|
|weight loss journal||4||1,200|
As you can see for the monthly search volumes, there is a great deal of search traffic for weight loss keywords.
People are very interested in “fad diets”. Diets, such as the Paleo, Santa Clarita or Atkins, have very high search volumes. There are opportunities to market info products such as books, ebooks or even courses when targeting these keywords.
However, they are also extremely competitive keywords. Many of these “fad diets” have entire websites that specialize in that specific diet.
For example, thepaleodiet.com has over 8,000 referring domains according to Ahrefs.
It is going to be very difficult to rank in Google against very powerful websites that are also very specialized. It will take a substantial period of time, even with a great link building strategy.
When doing keyword research, I was surprised by the volume of searches related to celebrities. “Adele weight loss” is searched for 39,000 times per month yet the difficulty for that keyword is only 8.
This trend was repeated with a number of celebrities. There seems to be an opportunity to generate significant traffic to a weight loss websites that focuses on celebrities. There are different things that you can do with this traffic. It can be monetized by promoting products that the celebrities used to lose the weight. Or, it is actually enough traffic to monetize through advertisements.
However, what this keyword shows is that there are still niche opportunities in the weight loss market. It is not an area that is completely saturated.
On the other hand, there are attractive looking keywords that you may want to avoid. Something like “herbalife weight loss” looks very attractive on the surface. They are a big company. You may even know someone that works with Herbalife. They have a very visible MLM (Multi-Level Marketing) scheme. This is not the same as an affiliate marketing scheme. I would always recommend you to be wary of anything you have to put your own money into up front.
Weight loss is as industry worth a lot of money. There are definitely industry practices that are ethically questionable. My advice is to be cautious and make sure you completely understand what you are getting into with each program you sign up to.
How Much Money Can Be Made?
In 2015, Dr. Axe made $11.6 million.
While Dr. Axe is a wider health website, a large percentage of what he does is based upon healthy eating and nutrition.
It shows that it is possible for weight loss to be a stand alone website or a larger health website.
Whereas, a website like Diary of a Fit Mommy, shows that it is possible to segment the market further and still generate revenue in the weight loss niche.
Sia Cooper makes over $100,000 per year from her blog targeting women who are or have been pregnant.
What Weight Loss Affiliate Marketing Offers are Out There?
Amazon Associates makes life a lot easier when looking for offers.
In other industries, such as personal finance, you need to scour the web for the best deals. You are forced to sign up for whatever affiliate network the major banks are working with.
In the weight loss field, there is an entire dedicated section on Amazon.
There are pros and cons to the Amazon affiliate program. On top of that, there was also a massive update to the Amazon affiliate program at the beginning of 2017. In this update, commission was slashed across a range of products.
On top of all of the physical products that are available to promote, one of the great things about weight loss is the ability to promote info products. Info products can be anything that teaches your readers something. It could be a recipe book or a course, for example.
An example of such is the Adonis Golden Ratio system.
This is an exercise and diet training program. There is an affiliate program available through Clickbank.
In the above screenshot from Clickbank, you can see that this offer pays out 75% of the sale. So, with one sale per day of this product, your site can be making close to $1,000 per month.
With many similar products in this market, you can quickly see how you could generate significant revenue in the weight loss niche.
What are the Pros of Weight Loss Affiliate Marketing?
What are the Cons of Weight Loss Affiliate Marketing?
Is Weight Loss Affiliate Marketing Worth Your Time?
There are opportunities to make money in weight loss affiliate marketing.
There has been a change in public perception of the weight loss industry. People are cynical.
It is important to position your website correctly if you are going be successful in this market. There has to be a focus on health and gaining health rather losing weight. Even if the end goal is the same, it can make a big difference to various areas.
There are a lot of ways to segment this market. You can target people by sex, age, location, job, sexuality, hobbies. You can also focus on whether people want to exercise to lose weight, change their diet to lose weight or a combination of both.
All of these different ways to segment the market means that there are a lot of keywords in this industry with low competition and high search volume.
There is a reason why weight loss has been a favorite niche for affiliate marketers for a long time.