14 Best Cars & Auto Affiliate Programs To Accelerate Your Income in 2020

Sometimes you’re not looking for a unique niche.

Instead, you just want to work in a proven market where people spend lots of money.

Over and over again.

A niche where there’s demand for not just current products, but also for ones produced decades ago.

That’s pretty much exactly what the US$459 billion automotive accessories market looks like.

This is an industry that’s expected to increase in value to US$522 billion within three years. 

So there’s lots of affiliate cash to be made…if you’re promoting the right programs.

Wouldn’t it be cool if somebody just put together a list of the best auto affiliate programs for you?

Yup, we totally did.

Car & Auto Affiliate Programs

  1. EZ Battery Reconditioning Affiliate Program
  2. Zoro Auto Affiliate Program
  3. Keller Heart Auto Affiliate Program
  4. Torque Detail Auto Affiliate Program
  5. Tire Rack Auto Parts Affiliate Program
  6. RevZilla Moto Affiliate Program
  7. LASFIT Auto Affiliate Program
  8. Car Covers Affiliate Program
  9. Vegas Carts Affiliate Program
  10. Pep Boys Auto Parts Affiliate Program
  11. Autopom! Auto & Vehicle Affiliate Program
  12. Goodyear Tire Affiliate Program
  13. Eckler’s Automotive Auto Affiliate Program
  14. Edmunds Cars Affiliate Program

EZ Battery Reconditioning

Ez Battery Reconditioning Homepage

You’ve probably already guessed that EZ Battery Reconditioning helps consumers revive old batteries, right?

If not…well….that’s what this product is about- bringing dead batteries back to life

The creator of EZ Battery Reconditioning, Tom Ericson, came across this method by accident.

Well, it was more a case of necessity being the mother of invention.

He had a choice between buying a new battery or groceries for his kids.

So he taught himself how to recondition his old battery instead.

You can follow his same method to recondition laptop, car, motorcycle, yacht and even certain smartphone batteries at home.

So the first benefit for anyone buying this product is they don’t have to buy a new battery, which can cost up to $200 for an average car.

Another angle to take here is that reconditioning batteries is also environmentally friendly because less lithium needs to be mined, for example.

Ez Battery Reconditioning Affiliate Stats

This is one of the top-performing products on ClickBank right now, paying affiliates anywhere from $51 to $148 per sale.

That higher commission rate will depend on what backend offers your visitors sign up for.

EZ Battery Reconditioning also claims to have a less than 2% return rate, so their customers are obviously happy.

URL: EZ Battery Reconditioning affiliate program

Commission rate: 75%

Gravity: 106.13

Cookie duration: 60 days

Zoro

Zoro Homepage

Zoro isn’t strictly just an automotive supplier- they cater to a number of different industries, including manufacturing and building contractors.

But they do stock 3 million products, including OEM auto and truck parts, compressors, air tanks, and a whole range of power tools and safety equipment.

This makes them an ideal supplier for petrol heads who want to buy products from leading brands like Stanley, Mobil, Weld-Aid, and Baldwin.

But without paying franchise store prices.

Anyone with even a passing interest in auto maintenance, body shop work, or rebuilds will find lots of stuff in the Zoro store they’d be happy to spend cash on.

One word of caution is that because this is not a specialized store you’ll need to use direct product links as opposed to just dumping traffic on their homepage.

Your conversions will suffer if you don’t.

Zoro Affiliate Stats

Affiliate publishers make 4% on everything they sell, and the high EPC indicates a pretty large average order value (AOV) per customer.

Also, bear in mind that Zoro’s affiliate manager is more than happy to have a conversation with a top-performing affiliate.

Which basically means paying you a higher commission rate because you’re moving more product for them. 

URL: Zoro affiliate program

Commission rate: 4%

EPC: $109.98

Cookie duration: 30 days

Keller Heart

Keller Heart Homepage

The first thing that pops into my head when I see the Keller Heart site is, ”…Optimus Prime.”

Then I remind myself I’m here to uncover the best auto affiliate programs I can find, and not talk about Transformers. 

Anyways, Keller Heart sells oils and lubricants for industrial, aviation and automotive use – we’re talking 55-gallon drums of the stuff. 

So that means the target audience for their products is auto dealers, shipping companies, or any business that has a fleet of vehicles to maintain.

Selling to businesses via a niche website might seem daunting but it’s not.

Remember that 95% of other affiliates will probably avoid this program because it seems “hard”. 

That puts you in the 5% willing to do the work.

Keller Heart Affiliate Stats

Keller Heart pays you 10% of every referred sale you send their way via affiliate links.

So based on an average order value of $580, you can expect to make $58 for everyone who makes a purchase from them.

That kind of money adds up very quickly. 

This is a pretty niche affiliate program, but there’s stacks of potential in there for affiliates who can work these offers into direct or tangential markets. 

URL: Keller Heart affiliate program

Commission rate: 10%

EPC: $265.63

Cookie duration: 30 days

Torque Detail

Torque Detail Homapage

Car and truck owners take detailing their ride pretty seriously, and that’s on a good day.

Entire afternoons of free time are given up to washing, waxing and polishing their pride and joy.

Torque Detail sells a range of automotive care products created by a guy called Frank Mitchell, who spent 30 years running his own detailing business.

So each of the Torque Detail solutions have been formulated by Frank, based on his decades of experience.

For the end-user, they get a glass-like finish and the promise that they’ll never need to wax their car or truck again.

The funny thing about detailing fanatics is they’ll invest just as much time polishing the family saloon as they would a Ferrari.

Just show them what works and they’ll buy it.

Torgue Detail Affiliate Stats

Affiliates are paid 15% per sale, plus you’re provided with a 20% off coupon.

The coupon is a handy way for you to drum up some sales while building trust with your audience.

It’s also a nice touch considering many affiliate programs on other networks seem to have an aversion to coupons these days. 

URL: Torque Detail affiliate program

Commission rate: 15%

EPC: $98.50

Cookie duration: 30 days

Tire Rack

Tire Rack Homepage

Tire Rack started with the dream of one man – an immigrant named Peter Veldman.

What started out as just an idea and a passion for selling tires in 1979, has grown into a “family” business with 650 employees.

This is a company with instant brand recognition, plus they have a reputation for only stocking products they know and trust.

They even went as far as building their own test track, so the product advice you get from them is impartial. 

Then you can factor in all their in-house expertise that makes buying tires, wheels, brakes, suspension, lighting parts, and accessories a breeze. 

Visitors can also refer to their ‘Tire Decision Guide’ which helps them find the tires they need in two minutes or less.

Tire Rack Affiliate Stats

Affiliates tend to chase tech or financial products when looking for those big paydays.

But Tire Rack is a perfect example of how much money you can make in other niches. They have a very healthy EPC, and affiliate publishers get a 6% cut of all sales.

URL: Tire Rack affiliate program

Commission rate: 6%

EPC: $116.37

Cookie duration: 60 days

RevZilla

Revzilla Homepage

RevZilla is one of the most popular suppliers of motorcycle clothing, helmets, parts and accessories in the United States.

And it’s not just that they have a catchy domain name, although that helps.

It’s because they know what they’re talking about, and their YouTube channel is proof of that.

6,500+ videos help set them apart from the competition because you can see they’re authentic.

You see, bikers hate being sold to by somebody who doesn’t know to call it a lid and not a “helmet”. 

We’re kinda funny like that.

Revzilla Affiliate Stats

The EPC for this program is way below what we’d normally accept, but we looked at two other factors:

  • Network Earnings
  • Brand reputation

Basically, you’re not going to have to try to sell very hard when promoting RevZilla.

They’ve spent the last decade or so doing all the hard work for you.

URL: RevZilla affiliate program

Commission rate: 4%

EPC: $20.88

Cookie duration: 14 days

LASFIT

Lasfit Homepage

LASFIT is probably the newest company in this roundup because it’s only been in operation since 2015.

They obviously spotted a gap in the market for LED lights and bulbs for cars and trucks and just went for it.

And they’re not just a reseller – they actually manufacture the LED lighting products they sell.

Besides their “stock” items, they’re also happy to create a custom LED lighting system for you to modify your car or truck to your tastes.

So they’re an interesting program to promote to car, truck and SUV owners who want to add some bling to their ride.

Lasfit Affiliate Stats

The LASFIT affiliate program operates on a “sell more, make more” approach – they have a sliding commission rate of between 8% and 15% depending on how well you perform.

An $8.42 average commission per sale isn’t huge, but their metrics indicate a lot of sales traffic.

Auto lighting is an interesting sub-niche to look into – there’s still space to compete there.

URL: LASFIT affiliate program

Commission rate: 8% 

EPC: $108.47

Cookie duration: 90 days

Car Covers

Car Covers Homepage

Well, you’re not going to be exactly shocked when you find out that CarCovers.com sells…well…covers for cars, trucks, and SUVs.

They’re also kind enough to stock covers for motorcycles – mind you, we forget to use them half the time.

CarCovers.com can provide for all your indoor and outdoor cover needs, stocking items for 150,000 different cars, trucks, SUVs and motorcycles.

Each product comes with a 30-day money-back guarantee, so that gives you some leverage with your audience.

Their site looks pretty dated, but that doesn’t seem to bother their hundreds of thousands of existing customers.

Car Covers Affiliate Stats

This is an ideal add-on program for an automotive or biker site.

The 10% commission rate is pretty generous, and they seem to have no returns, although that seems unlikely. 

They also have an average order value of $172, so that means every referred sale should be worth at least $17 to you.

URL: CarCovers affiliate program

Commission rate: 10%

EPC: $85.97

Cookie duration: 30 days

Vegas Carts

Vegas Carts Homepage

This might sound like a weird question, but is your golf cart just far too sedate for your liking?

Well, Vegas Carts has the solution to your 9hp woes in the form of an engine upgrade kit.

You can take your standard EZGO, ClubCar or Yamaha golf cart, slot in a Vegas Carts upgrade, and see what 25hp feels like. 

The team behind Vegas Carts has 70 years of industry experience, so they know what they’re doing.

Their upgrade kits are only available for gas-powered golf carts, so electric cart owners are out of luck.

Gas cart owners are in for a real treat though.

They also ship overseas, so non-US customers don’t have to miss out on the fun.

Vegas Carts Affiliate Stats

Vegas Carts offer easy payment options, so that’s one conversion hurdle out of your way.

Affiliates get a 7.5% cut of each sale, which is slightly below average. But when you consider that some kits cost$1,699 you could potentially pocket $127 for a single sale.

Not bad at all.

URL: Vegas Carts affiliate program

Commission rate: 7.5%

EPC: $54.76

Cookie duration: 30 days

Pep Boys

Pep Boys Homepage

Pep Boys is something of a national institution in the United States.

Part of that is due to the fact they’ve been in business since 1933, but also because they operate more than 800 stores nationwide.

The Pep Boys came into being because four ex-navy friends spotted an emerging market – people were buying mass-produced automobiles.

Why do I feel like C. Montgomery Burns when I write the word “automobile”?

Probably because I wanted to send an important parcel to Siam by autogyro, but couldn’t find one.

Anyways, the Pep Boys realized that people were going to need their cars serviced, and ideally be able to buy their car accessories in the same store.

And that’s what you’ll find in their stores – everything from A-Z that a car owner might need, plus a service bay or two if you need their help.

Pep Boys Affiliate Stats

Their affiliate program is a little confusing because you’ll see commission percentages, dollar amounts, and payment per lead all mentioned at the same time.

So let’s break it down for you.

Any referred sales from their online store pay you up to 3%, but you only get 2% for tire sales.

You also earn a flat $2 for every service appointment booked with them, and then $3 for every completed appointment.

URL: Pep Boys affiliate program

Commission rate: 2% – 3% per sale (check $ payouts  – leads?)

EPC: $31.22

Cookie duration: 30 days

Autopom!

Autopom! Homepage

Autopom! exists because nobody plans on being involved in a vehicle collision – they happen when you least expect it.

And when they do you’re left worrying about how you’ll pay for expensive auto repairs to your car, truck or SUV.

Unless you’ve already purchased a vehicle protection plan from Autopom!, in which case they pay for the repairs. 

Your visitors can get a quote specific to their personal circumstances, and from four of the largest insurance administrators in North America.

While you can’t stop people from having a car crash, you can sell them the peace of mind that Autopom! offers.

And your site visitors can invest in that peace of mind via a payment plan.

Autopom! Affiliate Stats

This is a pay-per-lead program, so you get a flat dollar commission for every lead you generate.

A lead, in this case, is when your referral completes their “Request a Quote” form.

That pays $10 for non-California leads and $3 for leads living in The Golden State. 

Oh, and you also get a 365-day cookie to work with.

URL: Autopom! affiliate program

Commission rate: $10 per lead

EPC: $78.95

Cookie duration: 365 days

Goodyear Tires

Goodyear Tires Homepage

Goodyear tires don’t need an introduction, so we’re not going to try.

Long story short, they’ve been around for 100 years.

They’ve been the preferred tires for some of the fastest cars on Earth, including Nascar.

And they were also the people behind the tires for the lunar rover used during the Apollo missions.

Well, that tire was made out of wire mesh and not rubber, but we’ll let that slide.

So, everyone knows who Goodyear is, and what they do.

Now let’s take a look at their affiliate program.

Goodyear Tires Affiliate Stats

Affiliates are paid $6 for any purchases made from the Goodyear.com site, or alternatively you can make $6 for every completed service appointment you send their way.

We should also point out that Goodyear is one of a handful of automotive programs on Commission Junction with a high network earnings score.

URL: Goodyear Tire affiliate program

Commission rate: 6% or $6 per lead

EPC: $89.11

Cookie duration: 45 days

Rick’s Camaros (Eckler’s Automotive)

Rick's Camaros Homepage

The Ecklers brand is all about helping hobbyists and professionals restore classic cars to their former glory.

Starting out in 1961 as a one man body shop in Rock Island, Illinois, Ralph Eckler built a company car enthusiast could rely on for OEM or custom parts for their car. 

A key part of this success was retaining the expertise of any brand acquired by Eckler’s, including Rick’s Camaros.

Rick’s Camaros is just one of the many sites you’ll find under the Ecklers brand, but all with the same goal – getting your visitors the parts they need. 

From an affiliate’s point of view, gearheads are willing to spend an absolute fortune restoring a classic car.

I speak from the experience of helping my dad do that – getting my hands dirty at age 12 on a pair of Triumph TR4’s and a Triumph Spitfire.

But it’s probably not a good idea to get into this niche unless you have relevant experience, a passion for car restoration, or you can hire writers who have both.

You need to talk the talk here if you want to convert traffic to income.

Rick's Camaros Affiliate Stats

4% is a pretty paltry payout for an affiliate program, but it’s still worth signing up with them.

Why?

Because they’re in the top 200 programs on ShareASale, which although not ground-shatteringly important, does mean that affiliates are making very good money promoting their products. 

URL: Ecklers Automotive affiliate program

Commission rate: $4

EPC: $73.55

Cookie duration: Up to 90 days

Edmunds

Edmunds Homepage

Since the 1960s, Edmunds has been the go-to source for impartial information on buying a new or used car, as well as car reviews.

If you’re from the UK, think AutoTrader, but on a bigger scale.

They then took decades of data and migrated the whole lot to their online presence.

But they’ve also added some new and neat features, like their car appraisal tool.

This allows you to get a pretty precise estimate of what a car is worth.

What’s kept Edmunds relevant is they talk to their audience in a language they understand, instead of talking at their audience in 100% sales jargonese.

And that’s why their fans, readers, and visitors love them.

Edmunds Affiliate Stats

Generating a “new vehicle lead” is worth $8 in commission to you, while a “used vehicle lead” is worth $5.

They define a lead as a fully completed dealer request form, including valid contact details.

You will get kicked from the program if you try to do something stupid like generate fake leads. 

URL: Edmunds affiliate program

Commission rate: $5 – $8 per lead

EPC: $36.56

Cookie duration: 30 days

Conclusion

So, that’s our roundup of the cream of the crop of auto affiliate programs.

Remember, we focus on actual metrics for the affiliate programs we list, and not just what a specific program promises i.e. “We’re the best program ever!!”

The good news is there are dozens of other auto affiliate programs out there for you to promote.

And if you want to learn how the whole “promoting other people’s products for money” thing works, well we have a deal for you.

Head over here, drop in your email address, and you’ll get access to 2-hours of free training on how you go about setting up a money-making website.

And yes, this is actual training and not just an elaborate sales pitch.

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