Affiliate Marketing

10 Baking Affiliate Programs To Join In 2024 (Top Offers)

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Ever watched The Great British Baking Show?

If you’ve seen the contestants fixate over dough and stress about whether their latest creations will collapse, it’s easy to dismiss baking as a twee hobby.

But it’s also big business, with the global bakery products market expected to be worth more than $590 billion by 2028.

You can get a slice of the (fresh-baked) pie by promoting baking affiliate programs. The best thing is you don’t need to be a master baker yourself to get involved. Baking is relevant to various affiliate niches, including cooking, parenting, household budgeting and lifestyle.

And probably lots more besides. Because we all gotta eat. With that in mind, check out our 10 best baking affiliate programs.

Baking Affiliate Programs

  1. Cake Stackers
  2. CakeFlix
  3. Gourmet Food World
  4. Yeners Way
  5. The Prepared Pantry
  6. Kitchen Universe
  7. LearnCakeDecoratingOnline
  8. How To Cake It
  9. ThermoWork
  10. Bosch Mixers
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1 Cake Stackers

cake stackers homepage

Everyone in the cake decorating industry knows the value of a quality cake stacker. Unsurprisingly, that’s exactly what Cake Stackers sells. Its cake stacking systems are made from food-grade anodized aluminum and stainless steel, making them sturdy and reusable. 

While a basic model will set you back just a few dollars, some of the company’s premium cake stands sell for around the $200 mark. That’s why Cake Stackers has an impressive average first order value of $153.

Cake Stackers runs its affiliate program in-house, with applications made via a simple onsite form. To be approved, you must have an active, family-friendly website, ideally related to baking or the food industry.

Provided you make the cut, you’ll receive a 10% commission on all sales via your affiliate link. The affiliate program has a generous 120-day cookie window.

Commissions are paid via check or PayPal once your earnings reach at least $25. To help affiliate marketers drive traffic and sales, Cake Stackers offers access to a wide variety of banners and links.

2 CakeFlix

cakeflix homepage

CakeFlix claims to offer the biggest online selection of baking and cake decorating tutorials. Its library currently includes 1,497 courses, with new ones added weekly.

The service offers a seven-day free trial with no contract. After the trial has lapsed, subscribers pay $14.95 per month. Alternatively, online courses can be purchased on an individual basis.

The CakeFlix affiliate program offers a range of commission payouts, as follows:

  • 30% commission on individual purchase sales
  • 30% commission on initial membership fees
  • 20% commission on its premium CakeFlix Master course (priced at $712.07, or $59.34 per month for 12 months)

All commissions are paid through PayPal, so you’ll need an account to join this affiliate program.

CakeFlix offers a wealth of affiliate marketing resources, including promotional images, graphics, and videos. Feel free to use them to drive more traffic to the CakeFlix site.

3 Gourmet Food World

gourment homepage

Gourmet Food World is a gourmet food store that sells premium ingredients for chefs, bakers, and food lovers, including baking chocolates and spices. Its affiliate program offers access to four partner sites:

  • GourmetFoodStore.com
  • GourmetFoodWorld.com
  • SteaksAndGame.com
  • GourmetWholesaler.com

This program pays a flat 10% commission on all sales that convert within the 60-day cookie window. Commissions can be paid by check for affiliate marketers based in the US, or by PayPal. Payments are sent on a monthly basis, provided you hit the $25 threshold.

To apply for the Gourmet Food World affiliate program, just fill out the simple onsite form. Applications are normally reviewed within one business day. If accepted, you’ll be able to set up text links immediately. You’ll also get a custom discount code to incentivize first-time customers.

4 Yeners Way

yeners way homepage

Serdar Yener is a pastry chef and winner of 15 gold medals at international baking and cake decorating competitions. At Yeners Way, he offers avid bakers access to more than 120 premium cake decorating tutorials.

Courses are sold individually or can be watched as part of a subscription, with memberships priced at $19 a month or $169 a year.

The Yeners Way affiliate program pays a 30% commission on the first payment of all monthly or annual subscriptions, and 30% on all individually purchased tutorials. It has a 60-day cookie window. Commissions are paid monthly via PayPal in Australian dollars.

5 The Prepared Pantry

prepared pantry homepage

The Prepared Pantry is an online store that sells a giddying array of baking supplies and products, from seasonings to food processors to cake decorating tools. It also offers access to more than 50,000 cooking and baking recipes and projects.

You’ll find this affiliate program on the ShareASale network, which is the third-most-popular affiliate network (according to our affiliate marketing statistics).

It has a 45-day cookie window and pays a standard commission of 10%, which rises to:

  • 12% for sales of more than $5,000 within a 30-day period
  • 15% for sales of more than $10,000 within a 30-day period

The store sees a summertime average order value of around $57. That figure typically doubles in winter. Its average gift order value ranges from $25 – $35.

According to ShareASale, the affiliate program delivers a seven-day EPC of $14 and a 4% conversion rate. Commissions are paid via check, direct deposit, and Payoneer.

6 Kitchen Universe

kitchen universe homepage

Kitchen Universe sells high-end kitchen tools and small kitchen appliances from premium brands like KitchenAid, Bosch, and Capresso. Its regularly updated catalog of cooking and baking products currently includes more than 5,000 items.

Like The Prepared Pantry, this affiliate program is powered by the ShareASale affiliate network. So you’ll need to create a ShareASale account before you can join (find out how by reading our ShareASale review).

Kitchen Universe offers a 6% commission on all sales and a 60-day referral window. Commissions are paid by check, direct deposit, and Payoneer. ShareASale’s figures show that the store has a healthy 5.26% conversion rate, plus a seven-day EPC of $27 and an average order value of $150.

7 LearnCakeDecoratingOnline

learn cake decorating homepage

As the name suggests, LearnCakeDecoratingOnline (LCDO) sells online cake decorating courses. Its team has more than 40 years of combined experience in the cake decorating niche.

LCDO sells courses on an individual basis, typically for around $30 per course. Alternatively, bakers can sign up for an all-inclusive membership, priced at $19.95 per month or $14.90 per month when billed annually.

This is one affiliate program you definitely want to look out for, because it pays recurring commissions. When a customer buys after clicking your affiliate link, you earn 30% of their membership fees for as long as they keep paying. 

Not only that, but LCDO offers a lifetime cookie window. So even if someone doesn’t buy for a year after clicking your link, you still get paid.

And the good news doesn’t end there, because your commissions can climb to 40% – 50% based on performance. Commissions are paid on a monthly basis via PayPal.

8 How To Cake It

how to cake it homepage

How To Cake It helps baking enthusiasts learn how to decorate cakes, cookies, and other treats. Its online courses are hosted by top teachers who love to share innovative decorating ideas.

This affiliate program is on the Refersion affiliate network. It pays a 15% commission on all sales and has a 30-day cookie window.

How To Cake It lays on a range of incentives to help you boost sales. Most impressively, affiliates can offer a 10% discount to their audiences. The company also provides exclusive content and runs regular VIP giveaways.

Commissions are only paid via PayPal, so make sure you have an active PayPal account before applying. You’ll also need to be active on at least one social media platform, and be aged 18 or over.

9 ThermoWork

thermoworks homepage

ThermoWork sells professional-grade temperature tools and accessories. They’re used for a range of applications, including baking and food processing. It sells basic baking thermometers for just $21, but high-end products cost as much as $199.

The ThermoWork affiliate program has a 30-day cookie window and pays 10% on all sales. Commissions are paid approximately 30 days after the end of the calendar month in which the sale was registered.

Affiliate partners can choose from two payment methods: direct deposit and check. For check payments, ThermoWork may withhold payment until you earn at least $100 in commissions. Alternatively, for direct deposits, the payment threshold is just $10.

10 Bosch Mixers

bosch homepage

Bosch Mixers is the exclusive North American distributor of Bosch accessories and stand mixers. Its mixers are priced from $139 and the company offers free shipping on orders over $50.

Head to ShareASale to sign up for this affiliate program. Bosch pays a standard 8% commission rate. However, this amount may increase in line with performance. The program has a 30-day cookie window.

ShareASale’s figures make for pretty impressive reading. Bosch boasts an average order value north of $270 and has a solid conversion rate of 3.99%. Its seven-day EPC stands at $127.69.

To help you close the deal, Bosch Mixers offers access to a Dropbox folder full of promotional media, plus an array of exclusive offers and coupons tailored to your specific audience. 

Pleasingly, it also provides affiliate discounts so you can test the brand’s products before recommending them yourself. And you can always reach out to Bosch’s affiliate marketing team for one-on-one support.

Conclusion: Are Baking Affiliate Programs Right For You

There’s no shortage of attractive baking affiliate programs. And we haven’t even mentioned the biggest affiliate program of all, Amazon Associates, which sells thousands of baking-related products. No wonder baking is such a popular niche.

(Check out our Amazon Affiliate Program Review and our detailed guide on How to Become an Amazon Affiliate.)

But there are no guarantees in affiliate marketing. Just because there are lots of products worth promoting and generous commissions to be earned, that doesn’t mean you’re going to make it rich.

To be a successful affiliate marketer in this space, you need to build a high-quality baking niche website packed full of useful content. That takes a ton of work. Trust us, we know — we’ve built affiliate sites in more niches than you’ve had hot cakes.

Fortunately, we’re not shy about sharing what we’ve learned. Want to find out the seven secrets that make new sites 83% more successful? Just sign up for our free training!

about the author

Phil Norris is a freelance writer who specializes in digital marketing, SaaS, and e-commerce. Before becoming a freelancer, he worked in various content roles at marketing agencies for nine years, most recently as head of content. Since branching out on his own in 2018, Phil has worked with and written for the likes of Neil Patel, AWeber, Drip, and the Social Media Strategies Summit.

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