12 Best Coffee Affiliate Programs in 2021

The coffee niche isn’t a bad place to start your affiliate empire. It’s filled with low-hanging SEO fruit, profitable affiliate programs, and interested buyers.

That’s probably not a big surprise. Coffee is very popular, so the demand for products will always be there.

The trick is in recommending products you believe in, and matching your audience with the right affiliate offers.

If you can pull it off, you’ll tap into a market with a lot of potential for profit. Total revenue in the Coffee segment is expected to surpass $436 million in 2021.

Moreover, the market is expected to grow annually by 8.28% 

So in this article, we’ll talk about the products you can sell. We’ll take a deep dive into the best coffee affiliate programs, and talk about which one is best for your business.

😎 Why You Should Trust Us

We have been doing affiliate marketing for more than 10 years in many consumer niches. 

We’ve shared many case studies publicly on this blog and helped thousands of people get started & make money with affiliate marketing.

Ah Affiliate Commissions Example
Ah Affiliate Commissions Example
Ah Affiliate Commissions Example
Ah Affiliate Commissions Example

Some of our affiliate dashboards earnings

We have selected the best coffee affiliate programs in this article by performing a thorough market analysis of the top-ranking coffee affiliate sites in the niche and looking at the offers they promote.

We will continue to monitor the changes and update this page if we find new programs.

Coffee Affiliate Programs

  1. Amazon Associates
  2. Lifeboost
  3. Koa Coffee
  4. Volcanica Coffee
  5. 1st In Coffee
  6. Bulletproof
  7. Trade Coffee
  8. Peet’s Coffee
  9. Illy Coffee
  10. Hawaii Coffee Company
  11. Gourmesso
  12. Coffee.org

These are 12 of the best coffee affiliate programs but if you want to dig for more, here’s how to find the best affiliate offers in any niche:

Amazon Associates

Amazon Associates Homepage Screenshot

Amazon Associates has been getting a lot of bad rep since they slashed commission rates at the beginning of the pandemic.

We even made a video about that topic, which you can watch below.

That being said, Amazon Associates can still be a lucrative opportunity for affiliate marketers. And coffee, or coffee-related products, are one of those opportunities.

For Coffee Gear, Amazon Associates gives you a 4.5% commission rate. Granted, that is lower than a lot of the companies featured on this list, but the benefits of promoting with Amazon make up for that difference.

It’s much easier for your audience to order something off of Amazon, a platform they most likely trust, rather than buy from an unknown merchant.

For coffee beans, the rate is a bit lower. You’ll only get 1% of the coffee beans sales you help drive, so it’s best to stick to Amazon Associates for other coffee-related products, and find a different affiliate for the coffee beans themselves.

But all in all, promoting coffee affiliate programs through Amazon’s network is not a bad choice, especially considering their cookie policy.

For 24 hours after someone accessed an Amazon link from you, you’ll get a cut from whatever they buy, even if it’s not coffee related.

URL: Amazon Associates

Commission rate: 1% – 4.5% per sale

Cookie duration: 24 hours

Lifeboost

Lifeboost Coffee Homepage

Lifeboost Coffee is a US-based coffee company, mostly focused on selling coffee beans.

They base their marketing on the healthiness of their products, and they invest a lot in their funnels.

This is all to say that Lifeboost can be a very fruitful partner to have. 

In the past two years, Lifeboost has spent $4 million to perfect their sales funnel, which speaks volume as to what you can expect to earn as an affiliate of theirs.

They have a well rounded sales process, so all you need to do is send the traffic their way.

The commissions may seem a bit unorthodox – they don’t give you a percentage of the sale you facilitated, but rather offer a flat, $30 payment for all sales.

Moreover, they have a 30 day cookie duration period. Pair that with a well-optimized funnel, or retargeting strategy, and your chances of sending sales to Lifeboost are pretty high.

URL: Lifeboost Coffee Affiliate Program

Commission rate: $30 per sale

Cookie duration: 30 days

Sites promoting this offer: CoffeeAffection

Koa Coffee

Koa Coffee Homepage

Koa Coffee is a classic coffee products brand, with an emphasis on their bean source in their branding, Kona coffee.

They only sell coffee beans, so it’s only a suitable affiliate program if you plan on selling that. 

It’s not an extremely popular brand, so you’ll have to do some work selling the products, but you can use their USPs to get your audience’s attention.

It’s made and grinded in Hawaii.

They have different roast options.

And they offer decaf products.

Their EPC is decent, and you can sign-up as an affiliate for Koa Coffee over ShareASale, which makes the whole process easier if you’re familiar with the platform.

Moreover, they have stellar seller support, with a long cookie duration, and a unique return policy.

Even if they do have a return, they won’t revert your commissions.

URL: Koa Coffee affiliate program

Commission rate: 10% – 20% per sale

Cookie duration: 45 days

Sites promoting this offer: Homegrounds, The Coffee Folk

Volcanica Coffee

Volcanica Coffee Homepage

While the general public may have not heard of Volcanica Coffee, it still has a strong foothold in the coffee market. 

It’s a well-established brand, with over 16 years of experience on the market.

Volcanica Coffee has made a name for itself among exotic gourmet coffee enthusiasts, so it’ll be easy to promote it to that specific audience.

They have dozens of different specialty coffee products, all with a different blend, roast, and origin.

They also sell one of the most expensive coffee in the world – Kopi Luwak.

While Volcanica Coffee only distributes beans, you can get more than commissions from them as an affiliate.

They help affiliates promote their coffee with the help of product feeds, newsletters, and experienced affiliate managers.

On top of that, it’s on ShareASale, so you can sign-up pretty easily.

URL: Volcanica Coffee affiliate program

Commission rate: 10% per sale

Cookie duration: 30 days

Sites promoting this offer: Homegrounds, Coffee How

1st In Coffee

1st In Coffee Homepage

1st In Coffee has a decent range of coffees to satisfy a general audience, including:

  • Whole bean
  • Ground espresso
  • Gourmet
  • Fresh roasted
  • Decaf
  • Capsules
  • Organic coffee

But that’s not their only money maker.

1st In Coffee can let you promote a huge range of products, including espresso machines (both for professional and personal use), coffee makers, grinders, and even accessories.

They also have a meet or beat pricing policy very clearly displayed on their first page, and a 30 days return satisfaction guarantee. Great for inspiring trust.

I’d say 1st in coffee isn’t really a… flavored coffee company. 

They’re pretty straightforward, and they don’t spend too much time crafting inspiring stories about their products.

But when you look at the numbers, you’ll quickly see that the formula works. 

Even if their commission is just 7% per sale, the average order value of 630$ makes this program a no-brainer to sign-up for.

URL: 1st In Coffee affiliate program

Commission rate: 7% per sale

Cookie duration: 90 days

Sites promoting this offer: Homegrounds, Coffee Chronicler

Bulletproof

Bulletproof Coffee Homepage

Bulletproof is a more diverse merchant in the coffee affiliate niche. They do sell coffee beans, and their biggest USPs are the nutritious and medicinal properties of their coffee.

They also have a large collection of different types of roast and blend, so you can have a lot of success promoting Bulletproof coffee.

But it’s not just the coffee.

Bulletproof also sells:

  • MCT Oil
  • Protein-rich products
  • Supplements and food
  • Coffee mugs, tech, and books

As I said, they have a diversified portfolio, which makes them a really good option for a more generalist site in the coffee niche.

On top of it all, the deal they make with affiliates is pretty great.

You get an extremely long, 120 days cookie time, and you get access to instructional videos to help you promote their products.

URL: Bulletproof affiliate program

Commission rate: 10% per sale, flat $25 for a subscription

Cookie duration: 120 days

Sites promoting this offer: Biohackerslab

Trade Coffee

Trade Coffee Homepage

Trade Coffee sells everything coffee related, from beans and mugs, to coffee makers, grinders, kettles and filters.

It’s an all-inclusive platform, that you can promote by praising their ethically sourced coffee, or the awards they won for their roasters. 

On top of that, Trade Coffee has a special subscription system. Customers can sign-up to receive coffee on their doorstep, according to their needs.

They even have a quiz to match users with a specific type of offer, that anyone can then personalize to their liking. 

It’s a well rounded system.

They have a 7.98% commission on all sales, which is not huge, but it’s decent. If you want to sign-up for their program, you can find Trade Coffee on Viglink.

URL: Trade Coffee affiliate program

Commission rate: 7.98% per sale

Cookie duration: N/A

Sites promoting this offer: Roasty Coffee, Homegrounds

Peet’s Coffee

Peet's Coffee Homepage

Peet’s Coffee is a simple platform, selling coffee beans and tea. Their marketing is focused on the craft behind making coffee, with all of their coffee offers being hand roasted.

Moreover, they have a subscription system, and a quiz to help users find what they like.

It’s a good alternative to Trade Coffee if your audience values the craft of making coffee.

Unfortunately, their offer for affiliates is not that great. You can find Peet’s Coffee on FlexOffers, where they’ll give you a 3.2% commission on all sales, and a 2 day cookie duration period.

That’s considerably lower than most entries on your list, so we recommend you choose Peet’s Coffee if your audience matches well with their products.

Otherwise, most coffee affiliate programs will help you monetize your site better.

URL: Peet’s Coffee affiliate program

Commission rate: 3.2% per sale

Cookie duration: 2 days

Sites promoting this offer: The Dark Roast

Illy Coffee

Illy Coffee Homepage

Illy Coffee is a huge name in the coffee industry. 

That means that selling their product will be easier. People will recognize their products before you even mention them.

Even if your readers aren’t huge Illy fans…

Just the fact that they may have seen that logo on a coffee shop in their town can be enough to nudge them towards the Buy button.

Like most affiliate programs you’ll see on this list, Illy has a large variety of coffee blends, type of roasts, origins, and rigorous quality assurance behind all of it.

Besides coffee beans, Illy also sells coffee machines, and coffee-related products, which makes it easy to diversify your affiliate income as well.

Lastly, Illy also has business offers.

Those can help you address even more segments of your audience, since there’s not a lot of coffee affiliate programs that offer barista-level products, made for coffee shops.

Their 6% flat commission rate isn’t huge, but they do have an advantageous cookie duration, and their premium prices guarantee a high EPC.

Their average order size is also pretty good, averaging at $125/order.

URL: Illy Coffee Affiliate Program

Commission rate: 6% per sale

Cookie duration: 45 days

Sites promoting this offer: 2Caffeinated

Hawaii Coffee Company

Hawaii Coffee Company Homepage

The Hawaii Coffee Company doesn’t mess around with coffee mugs or accessories. If that’s what you’re in the market for, skip this one.

However, Hawaii Coffee Company has a huge variety of gourmet and classic coffee beans, and their attention to detail is evident from the first product description you read.

You can browse their store by:

  • Roast type
  • Region of origin
  • Flavor
  • Gourmet

And they have some products for the tea enthusiast as well, just as exotic and refined. 

All of this makes Hawaii Coffee Company a very good program if your affiliate site gets into the minute details of coffee brewing, roasting, blending and tasting.

To become an affiliate, you’ll need to sign-up on ShareASale, but their deal is quite good.

You get up to 20% commissions based on the products you sell, and a 45 day cookie duration.

URL: Hawaii Coffee Company

Commission rate: 20% per sale

Cookie duration: 45 days

Sites promoting this offer: Homegrounds, Dripped Coffee

Gourmesso

Gourmesso Homepage

If your audience likes the ease of use provided by a Nespresso machine, but they’re not really happy with the pods…

They might love Gourmesso.

Gourmesso sells Nespresso and Keurig pods from a lot of different regions, but they’re not exactly the go-to place for coffee enthusiasts.

You’re better off with something like Hawaii or Koa if you want to promote products to gourmet coffee lovers.

However, if you have some Nespresso related content planned, you can use Gourmesso’s affiliate deals to monetize it.

Moreover, Gourmesso places a lot of emphasis on organic materials, and environmentally friendly business, so it’s easy to use that as a USP.

For example, they plant a tree every time someone makes a purchase.

To become a Gourmesso affiliate, you’ll need to sign-up via CJ or Shareasale, so you’ll need to jump through some hoops before promoting their offer, but we think it’s worth it for the right audience.

URL: Gourmesso affiliate program

Commission rate: Up to 20% per sale

Cookie duration: 45 days

Sites promoting this offer: Coffee Affection

Coffee.org

Coffee Org Homepage

Coffee.org is another generalist coffee store.

They also have tea, and tea-related products on offer, so if you’re not happy with the other diversified coffee affiliate programs, Coffee.org can be a good choice.

The affiliate signup and approval is very easy and fast.. Their numbers aren’t the worst, but they could be better.

URL: Coffee.org affiliate program

Commission rate: 10% per sale. Affiliates also get a 5% coupon code.

Cookie duration: 89 days

☕️ Conclusion

So when you draw the line, after reading about all of these coffee affiliate programs, we’d say the coffee niche is attractive.

It’s definitely worth investing your time and money in, since the products you can advertise are extremely diverse.

This, in turn, makes your content and monetization opportunities extremely diverse.

Add to all of that the fact that coffee affiliate programs come with enticing EPCs, commissions, and cookie durations, and you have yourself a successful authority site in the making.

However, affiliate platforms (and their offers) aren’t everything you’ll need to know to pull it off.

You’ll also need to:

  • Do keyword research to identify content opportunities
  • Set-up your site
  • Create valuable content that ranks on Google
  • Do link building to cement your site as an authority in your niche

Luckily, we’ll show you how to get started with all of those in our free webinar, which you can sign-up for here.

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