The coffee niche isn’t a bad place to start your affiliate empire. It’s filled with low-hanging SEO fruit, profitable affiliate programs, and interested buyers.
That’s probably not a big surprise. There are millions of coffee drinkers worldwide, so product demand will always be there.
As a coffee affiliate marketer, the trick is to recommend products you believe in and match coffee lovers with the right affiliate offers.
If you can pull it off, you’ll tap into a market with a lot of potential for profit. Total revenue in the Coffee segment is expected to surpass $436 million in 2021. Moreover, the market is expected to grow annually by 8.28%
So in this article, we’ll take a deep dive into the best coffee affiliate programs and talk about which one is best for your business.
Coffee Affiliate Programs
- Lifeboost Coffee
- Koa Coffee
- Volcanica Coffee
- 1st In Coffee
- Bulletproof
- Trade Coffee
- Peet’s Coffee
- Illy Coffee
- Hawaii Coffee Company
- Gourmesso
- Coffee.org
- Bodum
- Coffee Wholesale USA
- My Espresso Shop
- Black Ink Coffee
- Vitacup
- The Coffee Bean & Tea Leaf
- Cafe Last
- Amazon Associates
These are 19 of the best coffee affiliate programs, but if you want to dig for more, here’s how to find the best affiliate offers in any niche:
We have been doing affiliate marketing for more than 10 years in many consumer niches.
We’ve shared many case studies publicly on this blog and helped thousands of people get started & make money with affiliate marketing.
We have selected the best coffee affiliate programs in this article by performing thorough market analysis of the top-ranking coffee affiliate sites in the niche and looking at the offers they promote.
We will continue to monitor the changes and update this page if we find new programs.
Lifeboost Coffee
Lifeboost Coffee is a US-based coffee company that sells coffee beans and coffee pods. They base their marketing on the healthiness of their products, and they invest a lot in their funnels.
This is all to say that Lifeboost Coffee can be a very fruitful partnership.
In the past two years, Lifeboost Coffee has spent $4 million to perfect its sales funnel, which speaks volumes about what you can expect to earn as an affiliate of theirs. They have a well-rounded sales process, so all you need to do is send the traffic their way.
The commissions may seem a bit unorthodox — rather than a percentage of the sale, Lifeboost affiliates get a flat $30 commission per sale. Moreover, they have a 30-day cookie life.
Pair that with a well-optimized funnel or retargeting strategy, and your chances of driving sales through your affiliate links are strong.
URL: Lifeboost Coffee Affiliate Program
Commission rate: $30 per sale
Cookie duration: 30 days
Sites promoting this offer: CoffeeAffection
Koa Coffee
Koa Coffee started in 1997 as a family business selling premium Hawaiian kona coffee, with an emphasis on their coffee bean source in their branding.
Because they exclusively sell kona coffee beans, it’s not the most versatile of all the coffee affiliate programs we’ve looked at, but you can use their USPs to grab attention.
Their kona coffee is made and ground in Hawaii.
They have different roast options. And they offer decaf products.
Their EPC is decent thanks to a high conversion rate, and you can sign up as an affiliate for Koa Coffee via the ShareASale affiliate network, which makes the whole process easier.
The 45-day cookie duration and commission rate of up to 20% aren’t to be sniffed at either.
URL: Koa Coffee affiliate program
Commission rate: 10% – 20% per sale
Cookie duration: 45 days
Sites promoting this offer: Homegrounds, The Coffee Folk
Volcanica Coffee
While the general public may not have heard of Volcanica Coffee, it has a strong foothold in the estate coffees niche.
It’s a well-established brand with over 16 years of experience in the coffee market. Volcanica Coffee has made a name for itself among fans of gourmet coffees, so it’ll be easy to promote it to that specific customer base.
They offer dozens of specialty coffees from worldwide regions, all with a different blend, roast, and origin. They also sell one of the most expensive coffees in the world — Kopi Luwak.
While Volcanica Coffee only distributes beans, you can get more than commissions from them as an affiliate. They help affiliates promote their coffee with the help of product feeds, newsletters, and experienced affiliate managers.
On top of that, it’s on the ShareASale network so that affiliates can sign up pretty easily.
URL: Volcanica Coffee affiliate program
Commission rate: 10% per sale
Cookie duration: 30 days
Sites promoting this offer: Homegrounds, Coffee How
1st In Coffee
1st In Coffee has a decent range of coffees to satisfy a general audience, including:
- Whole bean
- Ground espresso
- Gourmet
- Fresh roasted
- Decaf coffee
- Coffee capsules and pods
- Organic coffee
But that’s not their only money maker. 1st In Coffee can let you promote a huge range of equipment, including espresso machines (both for professional and personal use), coffee makers, grinders, and even accessories.
They also have a clear meet-or-beat pricing policy on their first page and a 30-day return satisfaction guarantee. Great for inspiring trust.
I’d say 1st In Coffee isn’t really a… flavored coffee company.
They’re pretty straightforward, and they don’t spend too much time crafting inspiring stories about their products.
But when you look at the numbers, you’ll quickly see that the formula works.
Even if their commission is just 7%, the average order value of $320 makes 1st In Coffee one of the best coffee affiliate programs we’ve seen.
URL: 1st In Coffee affiliate program
Commission rate: 7% per sale
Cookie duration: 90 days
Sites promoting this offer: Homegrounds, Coffee Chronicler
Bulletproof
Bulletproof is a more diverse merchant in the coffee affiliate niche. They sell coffee beans, and their biggest USPs are their coffee’s nutritious and medicinal properties.
They also have a large collection of different types of roast and blend, so you can have a lot of success promoting Bulletproof coffee.
But it’s not just the coffee.
Bulletproof also sells:
- MCT Oil
- Protein-rich foods
- Supplements
- Coffee mugs, tech, and books
As I said, they have a diversified portfolio, making them a good option for a more generalist coffee affiliate site.
On top of it all, the deal they make with affiliates is pretty great. You get an extremely long, 120 day cookie life, plus commissions of 10% per sale or $25 for subscriptions.
Affiliates can sign up through Commission Junction.
URL: Bulletproof affiliate program
Commission rate: 10% per sale, flat $25 for a subscription
Cookie duration: 120 days
Sites promoting this offer: Biohackerslab
Trade Coffee
Trade Coffee sells anything coffee related, from beans and mugs, to coffee makers, grinders, kettles and filters. It’s an all-inclusive platform that you can promote by praising their ethically sourced coffees or the awards they won for their roasters.
On top of that, Trade Coffee has a special subscription system. Customers can sign-up to receive coffee on their doorstep, according to their needs. They even have a quiz to match coffee lovers with their perfect beverage.
It’s a well-rounded system.
Affiliates get a 7.98% commission on all sales, which is not huge, but it’s decent. If you want to sign-up for their coffee affiliate program, you can find it on Viglink.
URL: Trade Coffee affiliate program
Commission rate: 7.98% per sale
Cookie duration: N/A
Sites promoting this offer: Roasty Coffee, Homegrounds
Peet’s Coffee
Peet’s Coffee is a simple platform, selling coffee and tea.
Their marketing is focused on the craft behind making coffee, with all of their coffee being hand roasted. Moreover, they have a subscription system, and a quiz to help users find what they like.
It’s a good alternative to Trade Coffee if your readers value the craft of making coffee.
Unfortunately, their offer for affiliates is not that great. You can find Peet’s Coffee on the FlexOffers network, where they’ll give you a 3.2% commission on all sales and a 2-day cookie duration period.
That’s considerably lower than most affiliate programs, so we recommend you choose Peet’s Coffee if your readers align with their products. Otherwise, other coffee affiliate programs will help you monetize your site better.
URL: Peet’s Coffee affiliate program
Commission rate: 3.2% per sale
Cookie duration: 2 days
Sites promoting this offer: The Dark Roast
Illy Coffee
Illy Coffee is a huge name in the coffee industry.
That means that selling their product will be easier. People will recognize their brand before you even mention their coffee capsules or beans.
Even if your readers aren’t huge Illy fans…
Just the fact that they may have seen that logo on a coffee shop in their town can be enough to nudge them towards the Buy button.
Like most coffee affiliate programs we’ve mentioned, Illy has a large variety of coffees, all backed up by rigorous quality assurance.
Besides coffee bean sales, Illy offers coffee machines and other coffee-related gear, which makes it easy to diversify your affiliate commissions.
Lastly, Illy has business offers. Those can help you address even more segments of your readers, since there’s not a lot of affiliate programs that offer barista-level equipment made for coffee shops.
Their 6% flat commission rate isn’t huge, but they do have an advantageous cookie duration, and their premium prices guarantee a high EPC. Their average order value of $125 is also pretty strong.
URL: Illy Coffee Affiliate Program
Commission rate: 6% per sale
Cookie duration: 45 days
Sites promoting this offer: 2Caffeinated
Hawaii Coffee Company
Hawaii Coffee Company owns two of America’s most prestigious coffee companies — Lion Coffee and Royal Kona Coffee.
They stock a huge variety of gourmet coffees, and their attention to detail is evident from the first product description you read.
You can browse the Hawaii Coffee Company store by:
- Roast type
- Region of origin
- Flavor
- Gourmet
And they have some products for the tea enthusiast as well.
All of which makes this one of the most attractive gourmet coffee affiliate programs we’ve seen.
To become one of their coffee affiliates, you’ll need to sign-up on the ShareASale network, but their deal is quite good. You get up to 20% commissions and a 45-day cookie life.
Commission rate: 20% per sale
Cookie duration: 45 days
Sites promoting this offer: Homegrounds, Dripped Coffee
Gourmesso
If your audience likes the ease of use provided by a Nespresso machine, but they’re not really happy with the pods…
They might love Gourmesso.
Gourmesso sells Nespresso and Keurig pods from a lot of different regions, but they’re not exactly the go-to place for coffee enthusiasts. You’re better off with something like Hawaii Coffee Company or Koa Coffee if you want to target gourmet coffee lovers.
However, if you have some Nespresso-related content planned, you can use Gourmesso’s affiliate deals to monetize it.
Moreover, the company emphasises organic materials and environmentally friendly credentials, so it’s easy to use that as a USP. For example, they plant a tree every time someone makes a purchase.
To become a Gourmesso affiliate, you’ll need to sign-up via Commission Junction or Shareasale.
URL: Gourmesso affiliate program
Commission rate: Up to 20% per sale
Cookie duration: 45 days
Sites promoting this offer: Coffee Affection
Coffee.org
Coffee.org is another generalist coffee and tea store. They’ll sell anything coffee-related, including beans, filters, accessories, consumables, coffee cakes, and condiments.
They also offer tea and tea-related products, so if you’re not happy with the other diversified coffee affiliate programs, Coffee.org can be a good choice.
Affiliates can sign up through the Commission Junction network. Their numbers aren’t the worst, but they could be better.
URL: Coffee.org affiliate program
Commission rate: 10% per sale. Affiliates also get a 5% coupon code.
Cookie duration: 89 days
Bodum
Bodum is for people who think coffee isn’t just a drink, it’s a lifestyle.
Founded in Copenhagen by Peter Bodum back in 1944, it’s still a family-owned business, run by Peter’s son Jorgen and sister Pia.
Peter started out importing glassware to Denmark, which is how he first came into contact with vacuum coffee makers.
And the rest, as they say, is history.
Today, Bodum stocks a wide range of high-quality coffee and home appliance products. It sells everything your average coffee lover would need — think cafetieres, pour-over and filter coffee makers, coffee beans, travel mugs, thermo jugs, and much more besides.
For its variety of products alone, Bodum rates as one of the best coffee affiliate programs we’ve seen.
Bodum’s coffee affiliate program pays a base 6% commission on all orders.
To help you drive sales, it offers an array of creative assets, including banners and text links — both of which are updated regularly.
Coffee affiliates can also take advantage of deep-linking to individual product pages.
URL: Bodum
Commission rate: 6%
Cookie duration: 45 days
Coffee Wholesale USA
Founded in 1997, Coffee Wholesale USA is dedicated to selling gourmet coffee by the case or the cup at affordable prices.
It carries four great coffee brands — All Day Gourmet, Miss Ellie’s, The Coffee Club, and Native American Coffee.
Beyond that, it sells high-quality coffee equipment and parts, including commercial coffee brewers and cleaners.
The company’s coffee affiliate program pays commissions of up to 10% per sale and provides a range of marketing materials, including text links and banner ads created by its in-house team.
Commissions are paid monthly on sales generated in the previous month.
URL: Coffee Wholesale USA
Commission rate: Up to 10% per sale
Cookie duration: 45 days
My Espresso Shop
As its name suggests, My Espresso Shop sells high-quality espresso coffee machines, grinders, and related accessories.
Staffed by a team of dedicated coffee lovers, it firmly believes that the secret of enjoying a fantastic shot of espresso lies in choosing a consistent, high-quality, long-lasting espresso machine and grinder.
And who are we to argue?
The My Espresso Shop coffee affiliate program offers commissions of 5% – 7% per sale, with a generous cookie window of 90 days — longer than most affiliate programs in the coffee niche.
Interested in joining? Once you submit your application, My Espresso Shop will review it to ensure you have a quality website, coffee blog, or social media presence.
URL: My Espresso Shop
Commission rate: 5% – 7% per sale
Cookie duration: 90 days
Black Ink Coffee
Black Ink Coffee is a veteran-owned coffee subscription service and specialty coffee business with a lofty ambition: to become the largest coffee company in the world.
Whether or not that’s achievable is another matter, but you can’t fault them for having a dream!
The company sells a range of exotic gourmet coffees — from Brazilian to Ethiopian to Sumatran — as well as commercial coffee grinders and espresso machines.
So how about its coffee affiliate program?
Black Ink pays a pretty generous 15% per sale, with a 30-day cookie window.
Its average order value of ~$20 isn’t exactly huge, but a conversion rate of more than 2.5% is pretty strong, which means there’s a good chance of seeing a return from the traffic you drive.
And a 30-day EPC of $7.92 shows that affiliates can make decent money here, provided they refer enough customers.
To help you close the deal, the company is currently offering a 10% discount on all coffee subscriptions.
URL: Black Ink Coffee
Commission rate: 15% per sale
Cookie duration: 30 days
Vitacup
VitaCup is a little different to the other gourmet coffee affiliate programs on this list, because it sells coffees enhanced with superfoods, vitamins, and antioxidants.
In other words, this coffee doesn’t just make you feel energized — it’s actually good for you.
The company is also a big believer in sustainability, partnering with near-zero waste facilities and prioritizing manufacturers that use renewable energy. It also offers recyclable packaging wherever possible.
VitaCup coffee pods can be used with all Keurig pod brewers, while its whole bean and ground coffee is compatible with French presses, drips, and pour-over coffee makers.
Those products can be found in retail stores across the US, which is always good from a brand awareness perspective.
No doubt that awareness has been instrumental in helping the company grow a base of more than one million customers.
Join VitaCup’s coffee affiliate program and you’ll earn a 5% commission on every sale you drive within the 30-day cookie window.
URL: VitaCup
Commission rate: 5% per sale
Cookie duration: 30 days
The Coffee Bean & Tea Leaf
The Coffee Bean & Tea Leaf is a veteran of the tea and coffee world, having launched in California back in 1963.
Ever since then, it’s been dedicated to helping customers find the best specialty coffee and tea, while its tea and coffee gear allows you to make delicious espresso, tea, and brewed coffee in your own home.
Jay Isais, the company’s coffee master, only chooses the top 1% of Arabica coffee beans from the world’s best coffee regions, so quality is pretty much guaranteed.
The Coffee Bean & Tea Leaf pays up to 10% per sale, with the idea being that the more you sell, the higher your commissions will be.
To make your life easier, the brand offers all the links, images, and logos you’ll need, as well as advanced linking opportunities and regular affiliate-only offers.
URL: The Coffee Bean & Tea Leaf
Commission rate: Up to 10% per sale
Cookie duration: 15 days
Cafe Last
Cafe Last sells premium espresso machines from multiple award-winning coffee brands, each of which comes with a full manufacturer’s warranty.
The company started out focusing purely on grinders and espresso machines, but has ambitions to stock any piece of coffee equipment you could possibly imagine.
It also promises fast, free shipping and the lowest prices of any online coffee retailer. That’s quite the claim, and not something we can verify, but who knows — it could be totally true.
The VitaCup coffee affiliate program offers a flat 5% commission rate.
That might not sound particularly generous, but bear in mind some of its equipment sells for more than $20,000.
You also get a longer cookie window than most affiliate programs in the coffee industry, at 90 days.
That’s good, because these are big-ticket purchases, which means they’ll have a long consideration period.
URL: Cafe Last
Commission rate: 5% per sale
Cookie duration: 90 days
Amazon Associates
Amazon Associates has been getting a lot of bad rep since they slashed affiliate commission rates at the beginning of the pandemic.
We even made a video about that topic, which you can watch below.
That said, Amazon Associates can still be a lucrative affiliate marketing opportunity. And coffee, or coffee related products, can be one of those opportunities.
For Coffee Gear, Amazon Associates gives affiliates a 4.5% commission rate. Granted, that’s lower than most of the coffee affiliate programs on this list, but the benefits of promoting with Amazon make up for that difference.
It’s much easier for your readers to order from Amazon, a platform they most likely trust, rather than buy from an unknown merchant.
For coffee beans, the rate is a bit lower. You’ll only get a 1% commission on coffee pods and coffee bean sales, so it’s best to stick to Amazon Associates for other coffee-related products and choose one of the other coffee affiliate programs for the coffee beans themselves.
But all in all, promoting Amazon’s affiliate program to coffee lovers isn’t a bad choice, especially considering their cookie policy.
For 24 hours after someone accessed an Amazon link from you, you’ll get a cut from whatever they buy, even if it’s not coffee related.
URL: Amazon Associates
Commission rate: 1% – 4.5% per sale
Cookie duration: 24 hours
Conclusion
So when you draw the line, we’d say the coffee niche is attractive after reading about all of these coffee affiliate programs. It’s definitely worth investing your time and money in, since the products you can advertise are extremely diverse.
This, in turn, gives affiliates a diverse range of content and monetization opportunities.
Add to all of that the fact that coffee affiliate programs come with enticing EPCs, commissions, and cookie durations, and you have yourself a successful authority site in the making.
However, affiliate platforms (and their offers) aren’t everything you’ll need to know to pull it off.
You’ll also need to:
- Do keyword research to identify content opportunities
- Set-up your website
- Create valuable content that ranks on Google
- Do link building to cement your website as an authority in your niche
Luckily, we’ll show you the steps to get started in our free training, which you can sign-up for here.
