15 Best Beauty affiliate programs in 2020

The market for beauty products has been around for longer than some of you might think.

Like about 5,000 years longer.

Because the first recorded use of cosmetics was in ancient Egypt.

Egyptian women used face paint and even lipstick…although they got their dyes from crushed insects.

Anyways, based on that timeline this is an evergreen market that’s survived centuries of wars, famine, and financial meltdowns.

The beauty market is predicted to be worth US$800 billion within the next five years.

And being able to operate in niches like this means you can earn significant amounts of passive income.

Ah Affiliate Commissions Example

Month after month.

Ah Affiliate Commissions Example

So let’s take a look at the types of beauty affiliate programs you can promote as a fashion or beauty blogger.

Best Beauty Affiliate Programs

  1. Sephora
  2. Yves Rocher
  3. Sigma Beauty
  4. BH Cosmetics
  5. Elizabeth Arden
  6. E.S.K
  7. MoxieLash
  8. Hero Cosmetics
  9. Alyaka
  10. Beauty Pie
  11. DermStore
  12. Spencer Barnes LA
  13. Etat Libre d’Orange
  14. Duke Cannon
  15. Fragrance X

Sephora

Sephora Homepage Screenshot

Sephora might be a brand name you’re already familiar with.

Probably because they have over 2,600 stores in 36 countries around the world and have been in business since the 1970s.

But they only managed to become the brand they are today because they carry such an extensive range of products.

And from some of the leading brand names in the world.

Because that’s what Sephora does best – curate high-quality cosmetic, skin care, and hair care products and accessories.

And then make them available with free shipping as standard on every order. 

You can even ask for two free samples every time you place a new order.

Sephora Affiliate Program Stats

This one of the more popular affiliate programs in the beauty niche and pays its affiliates a 5% commission on all referrals.

URL: Sephora affiliate page

Commission:  5% per sale

EPC:  TBC

Cookie length:30 days

Yves Rocher

Yves Rocher Homepage Screenshot

Yves Rocher has been part of the beauty industry since 1959.

What sets this company apart from many of its competitors is its focus on only using natural ingredients.

So your visitors have the peace of mind of knowing that their glowing skin wasn’t the result of animal testing.

But they also supply natural hair care products.

All of which they did before it was cool to be green.

Yves Rocher also ensures that its products remain affordable in a market where some companies charge ridiculous prices.

Plus you get to piggyback your affiliate marketing on a very well known brand. 

Yves Rocher Affiliate Program Stats

Their affiliate program offers a 15% commission rate and also has a very healthy 7-day EPC.

So you know they’ll do a decent job of converting traffic from your website into sales.

URL: Yves Rocher affiliate page

Commission rate: 15% per sale

EPC:  $55.78

Cookie length: 30 days

Sigma Beauty

Sigma Beauty Homepage Screenshot

It’s an unfortunate fact of life but the best makeup brushes are made from animal hair.

So your cosmetic products might be cruelty-free, but your brushes are not.

But Sigma Beauty has created a solution for you – Vegan makeup and skincare brushes.

That way your visitors can look their best without harming a hair on the head of another living creature. 

They also sell an entire line of cruelty-free cosmetics to go along with their brushes.

Sigma Beauty Affiliate Program

Their affiliate program pays affiliates a 10% commission on all sales.

URL: Sigma Beauty affiliate page

Commission:  10% per sale

EPC:  TBC

Cookie length: 30 days

BH Cosmetics

Bh Cosmetics Homepage Screenshot

BH Cosmetics has a very clear target market – Millennials and Gen Z’ers.

This audience wants to look good, but without harming the planet.

That’s why all BH Cosmetics products are formulated using only vegan-friendly ingredients.

Which is consistent across everything they sell from color cosmetics palettes to lashes, liners, and brushes. 

And they’re also affordable because they don’t share many of the same running costs as their competitors i.e. real-world stores.

Bh Cosmetics Affiliate Program Stats

This affiliate program claims to have an average order value of $38 per customer.

So, based on their 6% commission rate you’ll earn roughly $2.20 per sale referred through your affiliate links.

URL: BH Cosmetics affiliate page

Commission:  6% per sale

EPC:  TBC

Cookie length: 7 days

Elizabeth Arden

Elizabeth Arden Homepage Sceenshot

Europe is often credited with beauty the home of the modern cosmetics industry.

But that would be forgetting Florence Nightingale Graham’s contribution to the industry with her innovative beauty company.

Like the fact that she opened her first store in New York over 100 years ago.

This company’s holistic approach to cosmetics has been copied many times since.

In terms of their product range, this covers everything from cosmeceuticals to makeup, perfumes, and skin serums.

Your visitors can also expect a superior customer service experience when shopping with this brand.

Elizabeth Arden Affiliate Program Stats

It also happens to be one of the top-performing programs on CJ.

Affiliates will earn 8% commission per sale but you can expect repeat sales from happy customers. 

URL: Elizabeth Arden affiliate page

Commission:  8% per sale

EPC:  $133.07

Cookie duration: 30 days

E.S.K

Esk Homepage Screenshot

They might say that “beauty is only skin deep”.

But that doesn’t stop your audience fretting over how their skin looks.

The problem is that it’s difficult to find skincare companies that can actually keep their promise to give you beautiful skin.

Evidence Skincare does the opposite in that they avoid claims and only use ingredients that are proven to be effective.

And they have treatments suitable for everything from reducing wrinkles to fading age spots. 

Esk Affiliate Program Stats

Affiliates promoting this program will earn 15% commission per sale.

The fact that they have a 20% conversion rate is really just the icing on the cake.

URL: Evidence Skincare affiliate page

Commission:  15% per sale

EPC:  $283.84

Cookie length: 30 days

MoxieLash

Moxielash Homepage Screenshot

If the eyes are the windows to the soul, then your eyelashes are the window frames.

That doesn’t sound quite as clever on paper as it was in my head.

Anyways, Moxie Lash is all about…you guessed it – fake eyelashes.

And more specifically magnetic eyelashes and eyeliners.

So there’s no more messing around with glue no matter how daring your lash style is.

Moxielash Affiliate Program Stats

This is one of those sub-niches that beauty bloggers fall in love with.

Because affiliates can earn a 15% commission per sale on eyelash kits that cost an average of $100 each.

URL: Moxie Lash affiliate page

Commission:  15% per sale

EPC:  $179.17

Cookie length: 30 days

Hero Cosmetics

Hero Cosmetics Homepage Screenshots

A zit appearing out of nowhere can be enough to ruin even the best day.

But it’s even worse if your skin flares up right before a job interview or a first date.

Hero Cosmetics has a unique solution for anyone who has to deal with emergency pimples.

Their skin patches draw impurities out of your skin, reducing inflammation overnight.

And then you can use their serum and “Brightening Wand” to lighten the dark spots left behind after an acne attack.

Hero Cosmetics Affiliate Program

Their affiliate program has a 30-day cookie length, 8% commission rate per sale, and also a better-than-decent conversion rate.

URL: Hero Cosmetics affiliate program

Commission:  Up to 8% per sale

EPC:  TBC

Cookie length: 30 days

Alyaka

Alyaka Homepage Screenshot

Alyaka has one mission – to share smaller and artisanal hair care and skincare brands with the world.

Because it can be difficult for products of this type to rise above the noise of mass-produced cosmetics.

And that means they can eventually go out of business.

Taking their skincare and beauty secrets with them.

So when your visitors shop with Alayka they’re not only getting the beauty products they need but they’re also supporting truly niche brands.

Alyaka Affiliate Program Stats

So how do they compare to the other programs in our roundup?

A 5% commission rate for affiliates might not seem worth the effort of adding their links to your website.

But bear in mind that the average woman is willing to spend up to $300 per month on her appearance. 

URL: Alyaka affiliate program

Commission:  5% per sale

EPC:  TBC

Cookie length: 30 days

Beauty Pie

Beauty Pie Homepage Screenshot

Beauty Pie is a little different from the other affiliate programs.

It’s an e-commerce platform selling products from high-end skincare and hair care labs.

Except that it’s a buyers club that offers delivery to your front door.

So your visitors can get those expensive moisturizers, serums, and creams they love but at a massive discount.

Your visitors can skip all the middlemen and celebrity marketing and save themselves anywhere up to 75% on retail prices.

Beauty Pie Affiliate Program Stats

The only real downside here is that affiliates receive a flat $7.50 commission per sale on all orders received through an affiliate link.

All of the other affiliate marketing programs listed here operate on a percentage cut.

But their 11% conversion rate kinda makes up for that, plus you could always try talking to their affiliate manager. 

URL: Beauty Pie affiliate program

Commission:  $7.50 per sale

EPC:  TBC

Cookie length: 30 days

DermStore

Dermstore Homepage Screenshot

Dermstore is a company founded by an actual dermatologist – something unique in the beauty industry.

Not some celeb trying to hawk their range of drop-shipped “beauty” products to you.

But a board-certified medical professional who made it his mission to make sure consumers could buy the type of skincare products that are typically only supplied by a dermatologist. 

So this is a skincare company with a difference.

In the years since its founding, Dermstore has grown to supply 20,000 products from 500 different brands to customers all over the world.

Dermstore Affiliate Program Stats

So what does their affiliate offer look like?

It’s actually better than many others because affiliates earn 5% commission per sale on both new and returning customers.

URL: Dermstore affiliate page

Commission:  5% per sale

EPC:  $14.15

Cookie length: 3 days

Spencer Barnes LA

Spencer Barnes Homepage Screenshot

Spencer Barnes is a makeup artist to the stars.

The very people who most desperately want to fight the signs of aging…but without resorting to surgery.

That’s why his ‘Sculpting Wand’ products are so popular – they get rid of the lines and sagging in the most problematic areas – eyes, neck, chin, lips, and forehead.

But they’re available at prices that any woman can afford.

So you get celebrity results but at salon prices.

Spencer Barnes Affiliate Program

In addition to earning 8% commissions on each sale, you’ll also be promoting one of the most popular affiliate programs on ShareASale.

URL: Spencer Barnes LA affiliate page

Commission:  8% per sale

EPC:  $126.26

Cookie length: 30 days

Etat Libre d’Orange

Etat Libre Dorange Homepage

Beauty is about more than just looking good.

It’s about smelling great too.

Because people are more likely to remember you for your fragrance than almost anything else.

That’s just how the human brain is wired.

Etat Libre d’Orange sells a range of 38 eclectic scents and fragrances with names like “Exit The King” and “Fat Electrician”.

All formulated by Etienne de Swardt who obviously wanted to disrupt the fragrance industry. 

These are perfumes geared towards the modern woman who wants to be avant-garde in her approach to life.

Etat Libre Dorange Affiliate Program

The real beauty of luxury products like this is their cost – around $149 per 100ml bottle.

And you’ll get 5% commission on that or $7.45 per sale.

Just make sure you have an Awin account before you plan your promotions.

URL: Etat Libre d’Orange

Commission:  5% per sale

EPC:  TBC

Cookie length: 30 days

Duke Cannon

Duke Cannon Homepage Screenshot

And now something for the guys out there who want to look and smell their best – Duke Cannon.

These are products for a man with a sense of purpose.

Maybe even a sense of destiny.

But definitely not a desire to spend his entire life taking selfies.

And every item Duke Cannon sells – from soap to body wash to beard oil – reflects those values.

After all, when was the last time you saw a bar of soap with a name like “Naval Diplomacy”?

Duke Cannon Affiliate Program

This program offers a 10% commission rate per sale, and the fact that this is a relatively new brand is just an added bonus.

As a sub-niche, this could have untapped potential. 

URL: Duke Cannon affiliate page

Commission:  10% per sale

EPC:  $36.09

Cookie length: 30 days

Fragrance X

Fragrance X Homepage Screenshot

Most of your visitors use their favorite perfume or cologne sparingly.

Mainly because it’s ludicrously expensive.

So what if you could help them find their favorite scent…but at up to 80% off retail?

That they can buy the same high-quality products as always but at a fraction of the price.

The good news is they can because that’s exactly what FragranceX offers.

They stock 15,000 fragrances from all the big names your audience is already familiar with.

And some new ones they might just fall in love with.

Fragrance X Affiliate Program Stats

And here we have the last of the beauty programs in our roundup.

It pays a 10% commission rate per sale but also has a 45-day cookie length.

So that allows plenty of time for your traffic to convert to sales.

URL: Fragrance X affiliate page

Commission:  10% per sale

EPC:  $18.36

Cookie length: 45 days

Over to You

And there you have 15 of the very best beauty affiliate programs we could find.

But there are dozens of similar programs out there.

Maybe hundreds, including the K Beauty brands we simply didn’t have space to feature.

And seeing such a diverse range of affiliate programs in a niche tells us something – affiliates can make money here.

So there are opportunities here for you to earn commissions too.

Don’t know where to start?

We show you the “How” of getting your first affiliate site online in our Free 2-hour web class.

You’ll learn the basics of niche and keyword research and what it takes to get your site live.

Just let us know what email address to send your invite to.

We’ll get back to you, pronto.

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