Pet insurance affiliate programs are emerging as a goldmine in the affiliate marketing world, riding the wave of explosive growth in the pet insurance industry.
While most marketers crowd into oversaturated niches like pet food, savvy affiliates are capitalizing on this rapidly expanding and underserved market.
You can trust our insights – we’ve spent years earning substantial commissions across various affiliate niches by identifying growing markets with sustained demand, just like the pet insurance sector.


To help you tap into this booming opportunity, we’ve thoroughly researched and identified the top pet insurance affiliate programs with the most lucrative potential. You’ll be amazed at the generous commissions some of these programs offer.
Pet Insurance Affiliate Programs
1 Pets Best

Niche: Pet insurance
Unique selling point: Founded by a veterinarian, offers comprehensive coverage and fast claims reimbursement
Commission rate: $3 per lead
Cookie duration: 30 days
Affiliate network: Impact
Markets: US
Payment methods: Direct Deposit, PayPal, Wire Transfer
Payout threshold: $10
Payout frequency: 1st or 15th of month, or when balance exceeds $10
Additional benefits: Dedicated support, reliable tracking, marketing resources
Signup link: Pets Best Affiliate Program
Pets Best, founded by a veterinarian, provides comprehensive pet health insurance for dogs and cats. They offer accident and illness plans, accident-only plans, and wellness plans with no upper age limit for enrollment and coverage for hereditary conditions.
With an average monthly cost of $44 for accident and illness coverage, Pets Best appeals to pet owners seeking affordable veterinary care. The company stands out with its vet direct pay option and 24/7 pet helpline, catering to over 750,000 insured pets.
Affiliates earn $3 per lead with a 30-day cookie duration. The program, managed through Impact, is available to pet-related, insurance, finance, health, or lifestyle websites. Pets Best offers a low $10 payout threshold and flexible payment options.
Affiliates benefit from a range of marketing tools, including text links, banner ads, and recommended copy. The program also provides real-time traffic and earnings reporting. While specific conversion rates aren’t disclosed, Pets Best’s partnership with major insurers like Progressive and Farmers adds credibility.
Keep in mind that approval is required to join the program, and the pet insurance industry is highly competitive. However, with the market’s rapid growth and Pets Best’s comprehensive offerings, this program presents a solid opportunity for affiliates in the pet niche.
2 Embrace Pet Insurance

Niche: Pet insurance
Unique selling point: Comprehensive coverage with optional wellness plan
Commission rate: $5 per qualifying lead
Cookie duration: 30 days
Affiliate network: Impact
Markets: US
Payment methods: PayPal, direct deposit, check, wire/ACH transfer
Payout threshold: $10
Payout frequency: 1st or 15th of month, or when balance exceeds $10
Additional benefits: Deep linking support, negotiable placements
Signup link: Embrace Pet Insurance Affiliate Program
Embrace Pet Insurance offers comprehensive health coverage for dogs and cats in the US. Their plans cover breed-specific conditions, dental illnesses, and chronic conditions, with an average monthly cost of $30-$40 for dogs and $15-$20 for cats.
Affiliates earn $5 per qualifying lead with a 30-day cookie duration. The program is open to various pet enthusiasts, including rescues, trainers, and veterinarians. Embrace provides deep linking support and is open to negotiating paid placements.
Key selling points include coverage for pre-existing conditions and a diminishing deductible that reduces by $50 annually without claims. Embrace also offers multi-pet and military discounts, enhancing its appeal to a broad audience.
While the commission is attractive, be aware that marketing materials are limited, potentially requiring more content creation effort. However, Embrace’s strong reputation, including recognition on Forbes’ list of America’s Best Insurance Companies 2022, can help boost conversions.
With a low $10 payout threshold and flexible payment options, this program presents a solid opportunity for affiliates in the pet insurance niche, especially those able to create compelling content around comprehensive pet health coverage.
3 Pin Paws

Niche: Pet health and insurance
Unique selling point: Comprehensive pet health solutions including insurance, lost pet services, and discount memberships
Commission rate: $25 per plan purchased
Cookie duration: 30 days
Affiliate network: Impact
Markets: US
Payment methods: Direct Deposit, PayPal, Wire Transfer
Payout threshold: $10
Payout frequency: 1st or 15th of month, or when balance exceeds $10
Additional benefits: Deep linking, keyword bidding allowed, open to placements and influencers
Signup link: Pin Paws Affiliate Program
Pin Paws offers a range of pet health solutions, including lost pet notification systems, discount memberships, and pet insurance. Their services start at $9.99/month, with insurance plans from $19.99/month.
Affiliates earn $25 per plan purchased, with a 30-day cookie duration. The program allows deep linking and keyword bidding on trademark terms, offering flexibility in promotion strategies.
Key selling points include a 90% reimbursement rate with a $100 deductible for insurance, no age or breed restrictions, and efficient claim processing. They also offer a 30% multi-pet discount and cover a wide range of conditions.
Pin Paws is described as one of the fastest-growing pet health solutions, providing opportunities to target various consumer markets. Their blog offers educational content, which can be valuable for content creation.
While the program offers attractive commissions and benefits, specific conversion rates and average order values aren’t provided. This may require some testing to determine profitability.
This program suits affiliates in the pet niche looking to promote comprehensive pet health solutions. The combination of insurance, lost pet services, and discount memberships provides multiple angles for promotion, potentially appealing to a broad audience of pet owners.
4 Odie Pet Insurance

Niche: Pet insurance
Unique selling point: Personalized approach with custom offerings
Commission rate: $25 per sale, plus exclusive marketing fees
Cookie duration: 60 days
Affiliate network: ShareASale
Markets: US
Payment methods: Check, Direct Deposit, Wire, Payoneer
Payout threshold: $50
Payout frequency: Monthly
Additional benefits: In-house management, custom placements
Signup link: Odie Affiliate Program
Odie offers tech-enabled pet health insurance with a wellness-first approach. Their plans are 15-30% cheaper than competitors, with no breed or age restrictions and 24/7 tele-vet care included.
Affiliates earn $25 per sale with a generous 60-day cookie duration. The program offers personalized partnerships and the potential for exclusive marketing fees, setting it apart from standard programs.
Key selling points include customizable plans, a 30-day money-back guarantee, and a 5% multi-pet discount. Average prices are $45 for dogs and $25 for cats for the Illness & Injury Plan.
Odie provides real-time performance monitoring and is open to co-developing unique offerings with affiliates. Their 24/7 online portal and quick 5-day claims process can be strong selling points.
While specific conversion rates aren’t provided, the personalized approach to partnerships could lead to higher earnings for committed affiliates. However, this may require more active engagement than some standard programs.
This program suits affiliates in the pet niche looking for a customizable partnership. The wellness-first approach and affordable pricing provide strong angles for promotion, potentially appealing to cost-conscious pet owners seeking comprehensive care.
5 The Swiftest

Niche: Pet insurance comparisons
Unique selling point: High commissions, dedicated support
Commission rate: $125 per conversion
Cookie duration: 30 days
Affiliate network: Everflow
Markets: Global
Payment methods: Wise (international), PayPal, Direct Deposit (US)
Payout threshold: None
Payout frequency: 60 days in arrears
Additional benefits: 24/7 account manager, optimization specialist
Signup link: The Swiftest Affiliate Program
The Swiftest offers insurance comparisons, focusing on pet insurance. They use a proprietary SwiftScore system for unbiased policy rankings, appealing to data-conscious pet owners.
Affiliates earn a high $125 per conversion with a 30-day cookie. Conversion rates typically range from 1% to 5%, with some partners reaching 8%. The program boasts over 1100 active partners across various pet-related industries.
Key selling points include quick 24-hour application approval, flexibility in partner types, and higher conversion rates due to comparison pages. The Swiftest works only with A-rated insurance companies, enhancing credibility.
The program offers dedicated support with a San Francisco-based account manager available 24/7 and an optimization specialist. They provide unique links, QR codes, and other marketing materials to support promotional efforts.
While the commission is attractive, the 60-day payment delay might be a consideration for some affiliates. However, the absence of a minimum payout threshold balances this out.
This program suits affiliates in the pet niche looking for high-paying opportunities. The comparison model and strong support system make it appealing for both established affiliates and newcomers without large audiences.
6 Pet Insurer

Niche: Pet insurance comparison
Unique selling point: Highest commission in pet insurance space
Commission rate: Over $100 per sale
Cookie duration: 90 days
Affiliate network: In-house
Markets: US
Payment methods: Not disclosed
Payout threshold: Not disclosed
Payout frequency: Not disclosed
Additional benefits: Full tracking, dedicated support, promotional tools
Signup link: Pet Insurer Affiliate Program
Pet Insurer is the USA’s fastest-growing pet insurance comparison service, working with major insurers like Nationwide and Trupanion. Plans start from $9.95, with over 1 million pet owners served in the past decade.
Affiliates earn over $100 per sale with a generous 90-day cookie. The program offers two options: a standard program with embeddable widgets, and a white label program for larger brands with customized solutions.
Key selling points include proprietary CleverPet technology for personalized recommendations and partnerships with major brands like Forbes Advisor. Their high 4.9/5 customer satisfaction rate adds credibility.
The program provides comprehensive support, including content creation services and real-time performance metrics. Customizable widgets and comparison tools help guide customers towards purchase.
While the commission rate is attractive, white label partnerships are carefully selected, which may limit options for some affiliates. However, the standard program remains accessible to most partners.
This program suits US-based affiliates in the pet niche, offering high earning potential and flexible partnership options. The comprehensive comparison service and strong brand partnerships provide compelling promotional angles for various audience sizes.
7 Knose

Niche: Pet insurance and pet care
Unique selling point: High annual benefit limit, flexible coverage options
Commission rate: 10% of first premium
Cookie duration: 45 days
Affiliate network: ShareASale
Markets: Australia
Payment methods: Check, Direct Deposit, Wire, Payoneer
Payout threshold: $50
Payout frequency: Monthly
Additional benefits: In-house management, custom placements
Signup link: Knose Affiliate Program
Knose offers pet insurance and wellness subscriptions for Australian dogs and cats. They boast the highest annual benefit limit ($25,000) among 15 compared insurers on Finder, with no sub-limits and flexible reimbursement rates.
Affiliates earn 10% of the first premium, with a 45-day cookie duration. The average sale is $50 AUD (~$35 USD), translating to about $5 AUD per conversion.
Key selling points include a short 14-day illness waiting period, customizable plans, and coverage for pets traveling to New Zealand or Norfolk Island. Knose offers various promotions, including special rates for puppies, kittens, and senior pets.
The company has won multiple awards, including Canstar Outstanding Value Award and Finder’s Pet Insurance Award, which can boost credibility. They also provide quick quotes, potentially aiding conversion rates.
Affiliates must use approved promotional materials and disclose their commission. This transparency requirement may impact conversion rates but can build trust with potential customers.
This program suits Australian pet niche affiliates looking to promote a highly-rated, flexible pet insurance option. The combination of high benefit limits and customizable plans provides strong selling points, but be prepared to adhere to strict promotional guidelines.
8 ManyPets

Niche: Pet insurance
Unique selling point: Award-winning provider with multiple partnership options
Commission rate: £20.00-£40.00 per sale
Cookie duration: 30 days
Affiliate network: In-house; Impact (UK)
Markets: UK, USA, Sweden
Payment methods: Direct Deposit, PayPal, Wire Transfer(Impact)
Payout threshold: $10 (Impact)
Payout frequency: 1st or 15th of month, or when balance exceeds $10 (Impact)
Additional benefits: Fast activation, strategic opportunities, widget and API integration
Signup link: ManyPets Partner Program; Impact UK
ManyPets offers comprehensive pet insurance for cats and dogs across the UK, USA, and Sweden. Their policies cover up to £15,000 in lifetime vet fees, including dental care and behavioral treatments.
Affiliates can earn £20.00-£40.00 per sale with a 30-day cookie duration. The program offers multiple partnership types, including affiliate, widget partner, API partner, and perk partnerships, catering to various promotion styles.
Key selling points include unlimited 24/7 video vet calls, coverage for pre-existing conditions, and a 20% MoneyBack option if no claims are made in a policy year. They also offer a multi-pet discount of up to 15%.
ManyPets boasts several industry awards, including Pet Insurance Provider of the Year for 2021, 2022, and 2024 at the Moneyfacts Consumer Awards. With over 600,000 pets insured globally, they have a strong market presence.
While specific payout details aren’t provided, ManyPets promises fast partner activation and responsive support, typically replying within 3 working days. They also offer tools like widgets and API integration for seamless customer journeys.
This program suits affiliates looking to promote a reputable, innovative pet insurance provider. However, partners should be prepared to go through a qualification process. The variety of partnership options and ManyPets’ multinational presence make this an attractive opportunity for pet insurance affiliates.
9 Petsure

Niche: Pet insurance
Unique selling point: Covers pets with pre-existing conditions
Commission rate: 3-10% of policy price
Cookie duration: 30 days
Affiliate network: In-house
Markets: UK
Payment methods: Not disclosed
Payout threshold: Not disclosed
Payout frequency: Monthly
Additional benefits: Dedicated support, no referral limits
Signup link: Petsure Affiliate Program
Petsure offers lifetime pet insurance for UK cats and dogs, including those with pre-existing conditions. They provide cover from £1,000 to £15,000 for vet fees, with no upper age limit.
Affiliates earn 3-10% of the whole policy price, with a 30-day cookie. The program is free to join and managed in-house by Petsure’s Affiliates Team.
Key selling points include unlimited 24/7 access to FirstVet video calls and tailored policies. Petsure processes a claim every 10 seconds and pays out $1.2 million daily in vet cost reimbursements.
The program provides up-to-date banners and creative assets. They’re particularly interested in partners from cashback sites, animal-focused influencers, and bloggers whose platforms align with Petsure’s inclusivity mission.
While specific conversion rates and AOV aren’t provided, Petsure’s unique offering for pets with pre-existing conditions could lead to higher-value policies. However, the UK-only market may limit some affiliates.
This program suits UK-based affiliates in the pet niche, especially those with audiences including owners of pets with health issues. The flexible commission structure and inclusive policy offerings provide strong promotional angles.
10 Everypaw

Niche: Pet insurance
Unique selling point: Personalized, flexible pet insurance
Commission rate: Up to £20 per valid policy
Cookie duration: 30 days
Affiliate network: Awin
Markets: UK
Payment methods: SEPA, BACS, ACH, Domestic payments, Payoneer, Paypal, Checks
Payout threshold: $20
Payout frequency: Monthly (1st or 15th)
Additional benefits: Marketing materials, dedicated support
Signup link: Everypaw Affiliate Program
Everypaw offers tailored pet insurance plans, including accident, illness, and preventive care coverage. They emphasize personalized service and flexible options for various pet types.
Affiliates earn up to £20 per valid policy sold, with a 30-day cookie. The program, managed through Awin, provides marketing materials like banners and text links, along with dedicated support.
Key selling points include a 14-day money-back guarantee and competitive pricing. Everypaw’s customer-friendly website guides potential clients through policy selection, potentially boosting conversions.
While specific conversion rates aren’t disclosed, the program aims for competitive performance. Affiliates must adhere to guidelines for promotional methods, particularly around provided creatives.
The UK-only market may limit some affiliates, and the varying average order value based on policy types could affect earnings predictability. However, the straightforward commission structure and support system make it accessible for most affiliates.
This program is idealfor UK-based affiliates in the pet niche, offering a solid commission for a reputable pet insurance provider. The focus on personalized service and flexible options provides strong promotional angles for various audience types.
Summing Up
Monetizing your audience with affiliate marketing – whether through a pet blog, YouTube channel, or social media – can be challenging. There’s a lot to take in, from finding the right niche to mastering SEO and building an audience.
But what if there was a way to start earning without the complexities of website building or SEO? We’ve uncovered a shortcut that lets you tap into the affiliate marketing goldmine without the usual headaches.
Imagine making your first $100 day in just weeks, not months. How would your life change if you could build a $3000/month side hustle using just your spare time and your smartphone?
Ready to discover this ‘lazy’ affiliate trick? Click below to learn how you can start earning $100/day faster and easier than you ever thought possible.