22 Best Baby Products Affiliate Programs in 2023 (High EPC)

Babies are very cute, but they’re also expensive. But where there’s an expense, there’s profit.

So in this roundup, we’re going to look at the best baby products affiliate programs across a number of networks.

The reality is most people have no idea how much it costs actually to rear a child. For example, the average baby goes through 2,700 diapers in their first year. That costs at least $500.

Overall, new parents will have to spend between $10,000 and $13,000 in the first year of caring for their new tot.

They’ll have to buy diapers, formula, a crib, a stroller, clothing, a baby monitor, etc.

All you have to do is connect new parents with companies selling these products and earn yourself some nice commissions for doing that.

Let’s take a look at the baby products and affiliate programs we unearthed for you.

Baby Products Affiliate Programs

  1. Buy Buy BABY
  2. SnoofyBee
  4. Happiest Baby
  5. Bloom Baby
  6. Baby Sleep Miracle
  7. Organic Baby Foods
  8. UrbanSitter
  9. Cole & Coddle
  10. Hatch Collection
  11. DockATot
  12. aBaby
  13. Baby Tula
  14. Ergobaby
  15. Finn & Emma
  16. Newton Baby
  17. Nestig
  18. Magic Beans
  19. Mockingbird
  20. PishPosh Baby
  21. Loulou Lollipop
  22. WebBabyShower
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1 Buy Buy BABY

buybuybaby homepage

Buy Buy Baby is an online store selling baby products from high-profile brands like Britax, Fisher Price, and Pampers. It stocks products across various categories, from furniture and car seats to baby clothes and accessories.

Two brothers founded the company in 1996 before being bought out by Bed Bath & Beyond in 2007. It now has more than 130 locations across North America.

Sign up for this affiliate program via the FlexOffers affiliate network. It has a one-day cookie window — shorter than any other baby affiliate programs we’ve reviewed — and pays a standard 2.4% commission on all sales. Affiliates also earn $4.80 for each baby registry creation they generate.

  • URL: Buy Buy BABY affiliate program
  • Commission rate: $4.80 per baby registry creation, 2.4% on all other sales
  • Cookie duration: 1 day
  • Products: Baby strollers, car seats, furniture, clothing and hygiene products

2 SnoofyBee

snoofybee homepage

SnoofyBee sells a novel solution to a messy problem 99% of parents face — changing a diaper. The problem isn’t so much with changing the diaper but what happens during it.

Kids are curious, so their hands tend to wander down to where their diaper was and…well…you know what happens next. So the husband and wife team behind SnoofyBee came up with a changing mat that folds into a cone around your toddler’s waist. This prevents the possibility of them acting like an irate monkey at the zoo.

It’s one of those products that, when you see it you blurt out, “How did nobody ever think of this before?” And considering that baby, pooh is somewhere between Velcro and nuclear waste, we can see parents everywhere in the world wants one of these.

Snoofy Bee has an average sale value of $42, which will put $8 in your pocket in commission. But this type of product requires very little pre-selling, and the keywords around it appear to have very, very low difficulty scores.

  • RL: Snoofy Bee affiliate program
  • Commission rate: 20%
  • EPC: $198.97
  • Cookie duration: 45 days
  • Products: Changing pads, diaper bags, teether, suction bowls


babybjorn homepage

BABYBJÖRN is a Swedish family-owned brand that manufactures and sells safe, high-quality baby products. Its catalog includes bouncers, baby-carrying products, travel cots, and more.

Its Scandi-themed design is popular with a large audience, helping the company appeal to customers in 55 markets. The US, Japan, and South Korea are its largest markets.

The company’s affiliate program is on the Awin affiliate network. It offers a 12% commission on all sales, excluding gift cards, and has a 30-day cookie window. Commissions are paid via BACS, international wire transfer, or ACH.

Affiliate marketers get access to a library of attractively designed banners to help drive clicks and sales.

4 Happiest Baby

happiest baby homepage

Happiest Baby is the brand name behind a really, really clever product. Dr. Harvey Karp — a leading pediatrician — knows that one of the biggest challenges facing new parents and infants alike is sleep deprivation. So he invented something called the Snoo Smart Sleeper.

This is a “smart” bassinet — it reacts to your baby waking up by choosing a white noise track and rocking motion to lull them back to sleep. Basically, it imitates a human womb. Using the Snoo instead of a regular bassinet can add 1 – 2 hours of extra sleep each night for your tot. It even generates sleep reports for your baby, so you can track their sleep progress. This is probably how Cylons get invented, but we’ll ignore that for now.

There is a potential downside here for affiliates — the Snoo costs almost $1,000. But they offer a rental program… but don’t pay commission on rentals. So you get either 4% or a flat $50 commission, but only on product sales.

The flipside of the above argument is that new parents are bottomless pits of cash when it comes to spoiling their newborn baby. For example, $1,000 is only a little more than many parents spend on a deluxe baby stroller. 

5 Bloom Baby

bloom homepage

Bloom Baby is a brand started by four dads with a mission. Everywhere they looked, they found baby products that were entirely functional but not very stylish. So they decided to do something about that, with the side goal of making sure their baby accessories were environmentally friendly. 

This is why products like their Alma crib are made from sustainable wood sources, while their Fresco chair uses recycled materials, including plastics and metals.

All Bloom Baby products are also free of any harmful substances and solvents, including BPA and lead. So what you have here is a range of products designed by hipsters for hipster babies.

As an affiliate, you’ll get paid a 10% commission on all purchases. You should earn at least $21 for each successful referral based on their average order value. Bloom Baby’s site looks and feels uber-modern and has a claimed 13% conversion rate.

6 Baby Sleep Miracle

baby sleep miracle homepage

Baby Sleep Miracle could be the answer to the prayers of sleep-deprived parents all over the world. Some newborns are great sleepers.

But most are not. So that means many new parents face several months of sleepless nights, leaving them looking and feeling like the walking dead during the day.

The person behind Baby Sleep Miracle – Mary-Ann Schuler – created this program out of necessity because her toddler suddenly decided to start waking every hour. She finally figured out how to get her baby to not just go asleep, but stay asleep.

This product is in eBook format, but you do also get something called “Miracle Sounds” to help lull your toddler to sleep. The entire package is only $37, placing it squarely in “impulse buy” territory.

What this program has going for it is all of the social proof from satisfied parents  — nothing sells quite like testimonials. It doesn’t have a huge gravity score, but you do get 74% of the upfront sale price, which amounts to $21.94 commission per referral.

P.S Don’t forget to check out our in-depth blog post on making money with ClickBank and our ClickBank review.

7 Organic Baby Foods

obf homepage

Organic Baby Foods started out operating from a co-working space in Berlin. But they’ve grown from humble beginnings to become a leading supplier of organic baby formula for the European market.

The group of parents who started the company wanted to promote organic foods that kids love, but minus all the usual additives, dyes, and flavor enhancers.  That’s why they focus on three key brands: Hipp, Holle, and Lebenswert. Each of these products is made from 100% organic ingredients, guaranteed in a way that you could only ever find in Germany.

Choosing the right formula for your toddler can be confusing, but they have a ‘Formula Suggestion’ tool built into the site to help you with that. New parents are always willing to spend whatever it takes to get the best possible formula for their infant. So these products should be pretty easy to promote.

Affiliates make a flat 9% for sales totaling $1,500, but you can earn a 12% commission for total sales of between $1,501 and $4,500. Anything above that earns you 15% in commissions.  Organic baby food is also an interesting sub-niche worth exploring – it’s not as competitive as you might have thought.

8 UrbanSitter

urbansitter homepage

Urban Sitter is clever because it makes the process of finding a trusted babysitter as easy as opening an app. New parents are eager to spend as much time as possible with their child…

…until they realize that spending time away from their baby is also important if they want to remain sane. 

But finding a babysitter is a chore — you’re left trying to find somebody you can trust, but usually at the very last minute. Urban Sitter connects you with 150,000 different babysitters in 60 cities across the United States. You can interview, and even pay, your sitter through the app itself. This service isn’t something you’ll really have to try to sell.

Affiliates make a flat $25 for every new subscriber that signs up for Urban Sitter, but there’s no recurring income after that. But considering there are 1,000,000 new moms each year, this app is going to remain popular and profitable for the foreseeable future.

9 Cole & Coddle

cole & coddle homepage

It might sound like an up-market men’s’ clothing store, but Cole & Coddle is actually a small online business that sells matching tees for dad, mom and baby. Although you probably already guessed that from the screengrab. 

Now, cute baby shirts aren’t exactly a new thing — you can buy them for almost nothing from certain online stores. But you probably didn’t know that many of the matching tee sets you find online are not certified by the Consumer Product Safety Commission. Long story short, they could be infused with extremely dangerous chemicals to adults and toddlers alike. 

Cole and Coddle tees are CPSC-certified, so you know you’re doing right by your visitors when you send them there.

The beauty of this program is that you can promote it to anyone who has a friend or family member with a toddler or infant. Or even just people who are expecting. And you’ll get a 15% cut of every shirt or matching set of shirts you sell.

  • URL: Cole & Coddle affiliate program
  • Commission rate: 15%
  • EPC: $75.98
  • Cookie duration: 30 days
  • Products: Matching family outfits and shirts for moms, dads, babies, and toddlers

10 Hatch Collection

hatch homepage

The Hatch Collection is ideal for those expectant mothers who want to be comfortable but still look good. It’s for the moms-to-be who don’t want to spend several months wearing a floral muumuu and a pair of trainers. 

So the Hatch Collection is where functional maternity clothes meet fashion chic. A really neat feature of the site is that you can shop from collections based on how pregnant you currently are – from kidney bean to coconut, as they put it. They sell everything from dresses and jumpsuits to beauty products, like “Belly Oil” or a “Belly Mask” to help prevent stretch marks.

We can see this entire range of products being very popular with expectant mothers or people shopping for gifts.

Affiliate marketers get paid 8% commission per sale. Their ‘Network Earnings’ score is lower than we’d normally allow, but we love their angle.

They do have two physical stores and have only been active on CJ Affiliate — the fourth-most-popular affiliate network, according to our affiliate marketing statistics — for about 18 months. So you have the opportunity to become an early adopter of this brand.

11 DockATot

dockadot homepage

DockATot is a range of baby loungers designed by parents for parents. To clarify something, Dock = docking station is just another name for a lounger. They provide a comfortable and safe environment for babies to feed, play, and bond with their mom or dad.

Designed in Sweden, these DockATot loungers are made from 100% natural materials but are also machine washable for those unfortunate “incidents” all babies tend to have. The DockATot comes in several designs, but two basic sizes – Grande and Deluxe +- make them suitable for kids aged 0 – 36 months. DockATot also manufactures the Aristot, which is a range of luxury bassinets for your baby.

The DockATot affiliate program has an average order value of $165, which means you get paid around $16 for every one of these you sell. Just remember that these products are also available on Amazon, so you’ll need to pre-sell a little bit more to steer your traffic towards the DockATot site instead. 

  • URL: DockATot affiliate program
  • Commission rate: 10%
  • Cookie duration: 30 days
  • Products: Baby loungers, baby bassinets, nursing pillows , sleep and travel essentials

12 aBaby

ababy homepage

Launched in 1998, aBaby is a leading retailer of branded baby furniture. The online store emphasizes high-quality, specialized baby products, some of which are custom-made for the aBaby website. Its standard range includes cribs, cradles, bassinets, and bedding.

With prices ranging from $2,000 – $5,000, aBaby focuses on the upper end of the baby market. You can expect to generate high-ticket sales as an affiliate marketer, provided your audience has the budget to match.

Find the aBaby affiliate program on CJ Affiliate, the affiliate network formerly known as Commission Junction. The program pays an 8% commission on all sales and has a 45-day cookie window.

13 Baby Tula

tula homepage

Baby Tula sells stylish and ergonomic baby carriers designed for newborn to toddler-aged kids. Its products are usable in multiple positions, can be easily adjusted to suit different body types, and feature padding where necessary to ensure child and parent comfort.

The brand’s affiliate program is powered by Refersion. It pays a 9% commission on all sales that convert within the 30-day cookie window.

All commissions are paid via PayPal, so you’ll need a valid PayPal email before signing up.

14 Ergobaby

ergobaby homepage

Ergobaby introduced soft-structured carrier technology for babies back in 2002. Since then, it’s become the gold standard in the baby carrier industry.

The brand’s ergonomically designed products cradle babies in a natural sitting position, distributing their weight between the parent’s shoulders and hips. Ergobaby carriers are highly regarded in parenting communities and recommended by numerous mommy bloggers.

You’ll need a ShareASale account to join Ergobaby’s affiliate program. Once you’ve signed up, you’ll get a 4% commission per sale, with a 30-day cookie window.

ShareASale’s figures show that the program delivers an average sale of more than $143 and has a seven-day EPC of $81.64. The conversion rate of 8.8% is exceptional, given the comparatively high ticket price of Ergobaby products.

  • URL: Ergobaby affiliate program
  • Commission rate: 4%
  • Cookie duration: 30 days
  • Products: Ergonomic baby carriers and carrier accessories, strollers

15 Finn & Emma

finn emma homepage

Finn & Emma is an online store selling various organic baby-related items, including clothing, toys, accessories, and gifts. The brand believes safe baby products don’t need to be boring, so it specializes in vibrant prints, fresh colors, and high-quality construction standards.

Sign up for Finn & Emma’s affiliate program through the ShareASale network. As standard, it offers a 10% commission rate and a cookie duration of 30 days. However, its competitive bonus structure allows high-performing affiliates to earn more commissions.

The store has an average order value of more than $90. To help boost sales, you’ll get access to regularly updated creatives and frequent promotions, including special consumer offers.

16 Newton Baby

newton baby homepage

Newton Baby is a specialist in sleep-related baby products. Its crib mattress is 100% breathable and washable and comes in standard and mini sizes. The company offers replacement mattress covers in four color options and also sells convertible cribs and pet beds.

You’ll find the Newton Baby affiliate program on ShareASale. It has a 30-day cookie window and pays a commission of 5% per sale.

ShareASale data shows that the program delivers an average sale of $263+ and a seven-day EPC of $38.31. The website has a solid 3.5% conversion rate, offering affiliates a decent return on any clicks they generate.

  • URL: Newton Baby affiliate program
  • Commission rate: 5% per sale
  • Cookie duration: 30 days
  • Products: Baby cribs, mattresses, and sleeping accessories

17 Nestig

nesting homepage

Nestig believes in bringing magic to parents’ nurseries. It sells nursery furniture and interior decor based on innovative designs and made from safe, sustainable materials. The average price of a Nestig crib is $599.

Like many baby brands, Nestig’s affiliate program is on the ShareASale network. It has a 60-day cookie duration and pays a 5% commission per sale. 

ShareASale’s seven-day tracking figures show that the program boasts an average sale of more than $560 and pays an average commission of $32.31, with estimated earnings per click of $23.32. However, the conversion rate is comparatively poor at just 0.72%.

18 Magic Beans

magic beans homepage

Magic Beans sells a hand-picked collection of baby gear and contemporary nursery furniture, with its best-selling product categories including strollers, toys, and cribs. The brand has a solid social media presence, with 67,000 subscribers and 20+ million views on YouTube alone.

The company describes its target audience as parents who are upper-middle-class parents and above with a passion for quality baby products. With that in mind, it hopes to partner with mom and dad bloggers, authority sites, baby product review sites, and shopping-related sites with children’s sections.

Again, you’ll find this affiliate program on ShareASale. It pays a 5% commission rate, has a 60-day cookie duration, and boasts an average sale of almost $225.

Magic Beans also runs a monthly affiliate program that awards a $250 bonus to the first five affiliates who hit their volume targets.

19 Mockingbird

mockingbird homepage

Mockingbird is a direct-to-consumer baby gear company that sells single-to-double full-size strollers and related accessories. 

The brand offers free delivery and a lifetime warranty on all products. Customers also get 30 days to try out their new product and return it free of charge if it doesn’t fit their lifestyle.

Sign up for the Mockingbird affiliate program through ShareASale. Affiliates get a 10% commission rate and a 30-day cookie window.

The network’s seven-day data shows an average sale of $315.62, an average commission of almost $18, and an EPC of nearly $100. Despite the high price tag, the website also has an excellent 5.52% conversion rate.

20 PishPosh Baby

pishposh homepage

PishPosh Baby is an online store selling strollers, high chairs, car seats, and other baby products. It aims to offer products from the world’s top baby brands to serve a variety of tastes, budgets, and lifestyles. 

You’ll need a ShareASale account to sign up for the brand’s affiliate program. It has a 30-day cookie duration and pays a flat commission of 6% per sale.

ShareASale’s seven-day tracking data shows a comparatively low conversion rate of 1.15%. But it’s not all bad news because the program also delivers an average sale of $240.25, an EPC of $20.49, and an average commission of $17.85.

21 Loulou Lollipop

loulou lollipop homepage

Loulou Lollipop is a premium lifestyle baby brand covering newborns to babies aged up to 18 months. It focuses on sustainable and non-toxic baby products that comply with ASTM, CPSC, and CPSIA guidelines.

This ShareASale-based affiliate program offers an attractive 10% commission rate and has a 30-day cookie window. Bonus and VIP opportunities are available for top performers.

To help close the deal, affiliates can offer their audience a 15% discount code and access a large bank of regularly updated creative assets.

ShareASale’s seven-day data shows the program achieves an average sale of $91.49 and pays an average commission of $8.67 per transaction. The average earning per click stands at $32.63, and the website converts at a solid rate of 3.76%.

22 WebBabyShower

WebBabyShower homepage

WebBabyShower has a crucial point of difference in the world of baby products affiliate programs: it’s the only virtual baby shower brand with an affiliate program.

Virtual baby showers are basically what they sound like. You create a personalized website, share photos and stories, and connect with loved ones through built-in games and video calls.

If that sounds like a service you want to promote, WebBabyShower is the only show in town.

The brand’s affiliate program pays a fixed $10 commission for every customer who signs up through your affiliate link. With an average order value of $74 – $85, this is equivalent to a commission rate of around 11% – 13%, which is better than most baby product affiliate programs.

More good news: WebBabyShower is a big believer in conversion rate optimization. It constantly tweaks and tests key pages, and its pricing page currently converts at 23%, which is pretty impressive. So there’s a decent chance your clicks will turn into sales.

WebBabyShower also has strong brand awareness thanks to features and recommendations from the likes of Martha Stewart and The Bump.

👉 Are you interested in starting your own website? Take a look at our detailed guide on How To Start A Mom Blog And Make Money in 2023


There were lots of other baby products affiliate programs we could have included here.

But we wanted to share as broad a range of products and services as possible with you — from ClickBank eBooks to the Snoo Smart Sleeper.

At least that way, you can find something that’s a good fit for your visitors.

But if you’re still at the stage of “What’s a visitor,” then never fear, Gael and Mark are here.

That’s our cheesy way of telling you that you can get free training on how to make money with authority sites from us.