13 Best Affiliate Programs for Mom Bloggers in 2024 (Top Offers)

Mom affiliate programs offer mass-market appeal, providing solutions to everyday problems for busy parents. But finding the right brands and products to promote can be a challenge. 

That’s where we come in. 

At Authority Hacker, we’ve spent 12+ years making money online as affiliate marketers, so we know what a good affiliate program looks like. And we’re sharing our knowledge with you. We’ve rounded up the 13 best affiliate programs for mom bloggers, influencers, and content creators. From kids clothes and crafts to organizers and baby accessories, we’ve got you covered.

Best Affiliate Programs for Mom Bloggers

  1. Amazon Associates
  2. Etsy
  3. Undercover Mama
  4. momAgenda
  5. Momcozy
  6. Finn + Emma
  7. PatPat
  8. Earth Mama Organics
  9. Green Kid Crafts
  10. Ergobaby
  11. SnoofyBee
  12. The Spoiled Mama
  13. Baby Tula
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1 Amazon Associates

amazon associates homepage

With virtually every product under the sun, Amazon affiliate program, Amazon Associates, is a superb fit for most B2C niches. 

There are 10,000+ products in the baby and toddler toys category — and that’s just one of many mom-friendly niches covered by the ecommerce juggernaut. With so much to promote, there’s opportunity to share recommendations for everyday essentials alongside more expensive items like strollers or car seats.

That’s why it’s the most popular affiliate program in the world. According to our affiliate marketing statistics, 58.5% of affiliate marketers use Amazon Associates.

Given the wealth of categories available and a user experience built around laser-targeted product recommendations, Amazon offers major potential for generating multiple sales (and commissions) from a single click.

Don’t let the commission rates, which fall between 1% for health and personal care products and 20% for Amazon Games, dissuade you. 

amazon commissions

These rates are extremely competitive in certain segments. Take books, for example — Amazon pays 4.5% on physical sales, more than double of what Barnes & Noble’s offers. Amazon also runs short-term bounty events that pay fixed cash sums for specific actions (like promoting Amazon Prime’s free trials).

Bear in mind you need to have a qualifying website (or app) to become an Amazon affiliate. However,x if you’ve got a big social following, you might be eligible for Amazon’s dedicated influencer program.

  • URL: Amazon Associates affiliate program
  • Managed by: In-house
  • Commission rate: 1% – 20% per sale
  • Cookie duration: 24 hours
  • Products/Services sold: Pretty much everything
  • Payment methods: Bank transfer, check, Amazon gift card
  • Market(s): Multiple
  • Additional resources: Customized affiliate link tools

2 Etsy

etsy homepage

If you’re a fan of all things vintage and second-hand, look to Etsy, the home of unique, creative goods.

The marketplace covers several mom blogger-friendly product categories, such as craft supplies and children’s toys. So if your readers are seeking ways to keep their kids busy, Etsy’s a natural fit.

The Etsy affiliate program has regional variants across 10 countries and regions, including the US, UK, and Canada. It also has separate affiliate programs covering the EU and the rest of the world, so be sure to join the relevant version. Whichever one you sign up for, you’ll earn standard commissions of 4% per sale.

Interestingly, the program is open to existing Etsy Sellers, giving them the chance to earn commissions promoting their own stores (plus other Etsy shops).

Check out our Etsy affiliate program review to learn more about how to earn money as an Etsy affiliate.

  • URL: Etsy affiliate program
  • Managed by: Awin
  • Commission rate: 4% per sale
  • Cookie duration: 30 days
  • Products/Services sold: Fashion, jewelry, toys, art, craft supplies
  • Payment methods: Check, international wire, ACH
  • Market(s): Multiple
  • Additional resources: Native ads, exclusive content, competitions, trend reports, affiliate marketing newsletters, category-specific product feeds

3 Undercover Mama

undercover mama homepage

We don’t have to tell you that clothing is a challenge for breastfeeding moms. Enter Undercover Mama with an ingenious patented tank top offering easy, one-hand nursing access.

Problem solved!

The store offers hassle-free size exchanges and a 100% satisfaction guarantee, both confidence-building trust factors to help you close the deal.

Provided you do close the deal, you’ll earn a standard 10% commission per sale, although Undercover Mama also promises “aggressive” bonuses for top performers.

The retailer boasts a respectable average order value of $23.80, based on affiliate network ShareASale’s 30-day tracking data. 

However, it’s not all good news, because the affiliate program also has a low conversion rate of just 0.13%. There’s nothing obviously wrong with the site, so perhaps Undercover Mama just hasn’t found the right affiliate partners yet?

  • URL: Undercover Mama affiliate program
  • Managed by: ShareASale
  • Commission rate: 10% per sale
  • Cookie duration: 30 days
  • Products/Services sold: Nursing tops, dresses, and tank tops
  • Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
  • Market(s): US only
  • Additional resources: Banners, affiliate-only special offers and promotions, affiliate marketing newsletters, product data feed

4 momAgenda

momagenda homepage

Did you know that being a mom is equivalent to holding down 2.5 full-time jobs?

Given the hectic pace, it’s no surprise that momAgenda is a saving grace for many moms. It specializes in  planners and organizers for moms.

The brand has terrific awareness, having appeared in high-profile media like The Today Show and the New York Times. Plus it has celebrity endorsements from the likes of Felicity Huffman and Rachel Zoe. It’s always easier to sell products your audience has heard of.

With an average order value of $65 and a commission rate of 15%, momAgenda’s affiliate program has plenty of earning potential.

However, it also appears to have conversion rate struggles, with ShareASale’s 30-day figures showing that just 0.59% of site visitors end up buying.

  • URL: momAgenda affiliate program
  • Managed by: ShareASale
  • Commission rate: 15% per sale
  • Cookie duration: 30 days
  • Products/Services sold: Day planners for moms
  • Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
  • Market(s): Global
  • Additional resources: Banner ads, product data feed, bonus campaigns, dedicated affiliate management team, deals and promotions, affiliate marketing newsletters

5 Momcozy

momcozy homepage

Momcozy made its name designing award-winning wearable breast pumps, but it now sells a host of other mom-friendly products, including nursing bras and maternity clothes. 

It even offers 100% natural bamboo diapers —  a key selling point given the growing demand for eco-friendly diaper options.

The Momcozy affiliate program pays a healthy standard commission of 9% per sale and also offers performance-based rewards, with rates climbing as high as 13.5% on monthly sales volumes of $15,000+.

And with its affiliate network partner, ShareASale, showing an average sale of $105, this is a fantastic fit for anyone seeking high-paying affiliate programs in the mom niche.

(PS check out our guide to the best high-paying affiliate programs.)

  • URL: Momcozy affiliate program
  • Managed by: ShareASale
  • Commission rate: Up to 13.5% per sale
  • Cookie duration: 30 days
  • Products/Services sold: Wearable breast pumps, comfort nursing bras, natural bamboo diapers
  • Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
  • Market(s): Multiple
  • Additional resources: Banner ads, custom creatives, dedicated experienced program management, product data feed, bonus campaigns, deals and coupons, affiliate marketing newsletters

6 Finn + Emma

finn emma homepage

More and more mothers are looking to give their babies the most natural start with earth-friendly, non-toxic products that look good too. 

Finn + Emma takes the dullness out of products and prioritizes safety with vibrant colors, heirloom-quality construction, and safe, sustainable materials — including 100% organic cotton, eco-friendly dyes, and all-natural wood. 

Of course, those things come at a price, helping the brand generate an average sale of $90+. Couple that with a standard 10% commission rate, regular promotions, and a competitive, performance-based bonus structure, you could be looking at a tidy incomefrom this affiliate program.

But the higher price tag can sometimes be a bit of a hurdle when it comes to closing the deal. That certainly seems to be the case at Finn + Emma, which has a pretty low 1.74% conversion rate, per ShareASale’s 30-day tracking figures.

  • URL: Finn + Emma affiliate program
  • Managed by: ShareASale
  • Commission rate: 10% per sale
  • Cookie duration: 30 days
  • Products/Services sold: Organic baby clothes, toys, and gifts
  • Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
  • Market(s): US only
  • Additional resources: Regular promotions, respective affiliate marketing team, regularly updated creatives, product data feed, affiliate newsletters

7 PatPat

patpat homepage

Bargain-hunting parents love PatPat, a shopping deal site targeted at moms and families. 

The PatPat team work directly with manufacturers to source apparel and other products at the lowest possible prices. This includes a regularly updated flash sale category offering discounts of up to 20%.

As if that wasn’t enough, affiliates can share a 10% discount code for new customers, making it easier to convert first-time visitors.

PatPat’s affiliate program is available through the ShareASale, Awin, Commission Factory, and CJ Affiliate networks. Commission Factory offers the longest cookie window (60 days), while Awin and CJ boast the highest commissions of up to 13%.

NetworkCommissionCookie DurationMarketURL
ShareASale12%45 daysMultipleSign Up
AwinUp to 13%45 daysGlobalSign Up
Commission FactoryUp to 12%60 daysGlobalSign Up
CJ AffiliateUp to 13%45 daysMultipleSign Up
  • Products/Services sold: Baby, toddler, and kids clothing, maternity gear, shoes, kids accessories

8 Earth Mama Organics

earth mama homepage

Like Finn + Emma, Earth Mama Organics is a mom-and-baby brand focused on toxin-free products. But rather than clothes and toys, the website sells traditional herbal remedies, balms, and teas designed to help moms during pregnancy, childbirth, and breastfeeding.

It’s won a host of certifications — including USDA Organic, NSF Organic, and the Non-GMO Project — which helps support its messaging around natural ingredients and sustainability.

Earth Mama pays a generous 20% per sale, so it’s theoretically one of the highest-paying mom affiliate programs.

However, its average sale ($23.70) and conversion rate (1.35%) are comparatively low, so you’ll likely need to refer a lot of traffic to earn decent commissions.

  • URL: Earth Mama Organics affiliate program
  • Managed by: ShareASale
  • Commission rate: 20% per sale
  • Cookie duration: 30 days
  • Products/Services sold: Toxin-free products for pregnancy, childbirth, breastfeeding, and baby care
  • Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
  • Market(s): US only
  • Additional resources: Category-specific creatives, coupons and deals, affiliate marketing newsletters

9 Green Kid Crafts

green kid crafts homepage

Whether you’re nurturing a passion for science and the arts or simply looking for ways to keep your kids busy during the school holidays, Green Kid Crafts has the answer: art and science-themed subscription boxes.

Since 2010, the company has sold 1.5+ million boxes designed to help children discover and develop a love of creativity-fueled learning. Each box contains up to six activity kits based on a shared theme, with previous examples including Mad Scientist, Nocturnal Animals, and Around the World.

Start promoting Green Kid Crafts to earn a 15% commission on every sale, plus the potential to pick up monthly bonuses for hitting subscription targets.

As with most subscription box companies, Green Kid has a pretty low conversion rate (just 0.45%, according to ShareASale’s current 30-day figures). But with an average sale of over $100, there’s still an opportunity to earn decent commissions here.

  • URL: Green Kid Crafts affiliate program
  • Managed by: ShareASale
  • Commission rate: 15% per sale
  • Cookie duration: 30 days
  • Products/Services sold: Arts and science subscription boxes
  • Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
  • Market(s): US, UK, CA, EU, APAC
  • Additional resources: Exclusive offers and promotions, complimentary products, creatives, product data feed, affiliate marketing newsletters, dedicated affiliate manager

10 Ergobaby

ergobaby homepage

Carrying a baby around can be a workout, but thanks to Ergobaby, there’s no need to break a sweat.

The company produces baby carriers that evenly distribute your little one’s weight between your shoulders and hips. 

Ergobaby’s products have won a bunch of awards from the likes of Good Housekeeping and the Bump — major trust factors to help you turn clicks into cash.

Speaking of which, Ergobaby’s affiliate program pays a 4% commission on all sales. While that doesn’t sound spectacular, the average sale of $150+ is extremely attractive.

One more thing to love about this affiliate program: if you don’t have a website, you can still promote your text links through an email marketing list, giving you greater flexibility in your affiliate marketing strategy.

  • URL: Ergobaby affiliate program
  • Managed by: ShareASale
  • Commission rate: 4% per sale
  • Cookie duration: 30 days
  • Products/Services sold: Ergonomic baby carriers
  • Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
  • Market(s): US, CA
  • Additional resources: Creatives, product data feed, deals and coupons, affiliate marketing newsletters

11 SnoofyBee

snoofybee homepage

Between carrying diapers, food, milk, spare clothes — oh yeah, and a baby — new parents often feel like they just don’t have enough hands.

Fortunately, SnoofyBee is here to help with its range of ingenious baby accessories. Its flagship product, the Playtime Pad (as seen on ABC’s Shark Tank), is designed to make diaper changing simple. But the brand makes a bunch of other handy baby products, including a backpack that makes it easy to access all your things while holding your baby, and a suction bowl to help reduce the mess of mealtime at home or on-the-go.

SnoofyBee’s average orders range from $30 – $60, while its affiliate program pays a flat commission of 20% per sale. 

  • URL: SnoofyBee affiliate program
  • Managed by: ShareASale
  • Commission rate: 20% per sale
  • Cookie duration: 45 days
  • Products/Services sold: Baby changing pads and accessories
  • Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
  • Market(s): US
  • Additional resources: Creatives, product data feed, coupons and deals

12 The Spoiled Mama

the spoiled mama

Navigating the maze of skincare products when pregnant can be daunting. With increased susceptibility to skin conditions and a heightened awareness of toxins, it’s tough to find safe options.

That’s where The Spoiled Mama comes in. The online business sells organic, vegan, toxin-free pregnancy skincare solutions that are safe for mother and baby from the first trimester to the forth, with all materials sourced from ethically, socially, and environmentally responsible suppliers.

Join the Spoiled Mama’s affiliate program through ShareASale to earn a flat 10% on all new customer sales (be aware the brand doesn’t pay for sales to existing customers).

The company boasts a solid $70 average sale and regularly sees orders of $150. However, like many mom affiliate programs, it seems to have an issue with sealing the deal: ShareASale cites a 30-day conversion rate of just 0.46%.

  • URL: The Spoiled Mama affiliate program
  • Managed by: ShareASale
  • Commission rate: 10% per sale
  • Cookie duration: 15 days
  • Products/Services sold: Pregnancy skincare products
  • Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
  • Market(s): US only
  • Additional resources: Seasonal sales, dedicated affiliate team, product data feed, creatives

13 Baby Tula

tula homepage

Like Ergobaby, Baby Tula is a premium name in the world of baby carriers and slings, with a focus on function and ergonomics.

But unlike most baby carrier brands, Baby Tula also wants parents to look and feel good while using its products. Its carriers come in a choice of attractive patterns and prints, prompting Forbes to name the company’s Explore Baby Carrier its most stylish baby carrier.

Baby Tula boasts an average sale of $140+, which certainly suggests there’s scope to earn decent money here.

However, there’s some confusion over commissions. Baby Tula’s website mentions rates of up to 10% per sale, while Impact — the brand’s affiliate network partner — cites a flat 4% commission rate.

  • URL: Baby Tula affiliate program
  • Managed by: Impact
  • Commission rate: Up to 10% per sale
  • Cookie duration: 30 days
  • Products/Services sold: Baby carriers and slings
  • Payment methods: PayPal, check, wire transfer, direct deposit, ACH transfer
  • Market(s): US
  • Additional resources: Exclusive monthly newsletter with offers, content, and custom promotional codes, opportunities for free products and audience giveaways

👉 Are you interested in starting your own website? Take a look at our comprehensive guide on How To Start a Mom Blog And Make Money in 2024

Conclusion

As you can see, there are plenty of amazing affiliate programs for moms (even though a lot of them seem to struggle with turning website visitors into paying customers).

But before you even think about signing up for any of these affiliate programs, you need to create a consistent traffic source.

Your best bet is to build your own website. If that sounds difficult, don’t worry, because we’re here to help.

Sign up for our free training today to discover seven expert tips that make new sites 83% more successful — including one sneaky trick for stealing your competitors’ best keywords!