12 Profitable Fashion Affiliate Programs With Big Payouts in 2020

A funny thing happened during the financial crisis of 2008 – people who couldn’t afford to pay their mortgages still spent money on their appearance.

Because people like to feel good about themselves almost no matter what.

And that makes fashion a niche that’s kinda recession-proof.

People are willing to spend money on designer labels, even during an economic crisis.

It’s a Maslow thing.

We know from experience how much that type of market can be worth in affiliate income:

Ah Affiliate Commissions Example
Ah Affiliate Commissions Example

So if you look at the US clothing market, while brick-and-mortar stores are closing down, online sales rose from $481 billion to over $600 billion within the same handful of years. 

Based on that, this would be a very good time for you to look into what fashion affiliate programs are available to you.

After all, nobody wants to walk around naked.

Fashion Affiliate Programs

  1. Zappos
  2. Daem Watches
  3. Goat Fashion
  4. Hugo Boss
  5. Jonas Studios
  6. Pretty Little Thing
  7. TJMaxx
  8. Worth Collection
  9. Browns Fashion
  10. Shein
  11. Heiress Beverly Hills
  12. This Dog’s Life


Zappos Homepage Screenshot

Zappos made their name selling shoes online and still stand out as one of the oldest and best examples of an e-commerce business that made the right moves at the right time.

Basically, you don’t have to explain who Zappos are – fashion shoppers already know.

Over the years they’ve expanded to sell a full range of clothing and clothing accessories, covering 1,500 different brands.

So if your visitors are looking for brand name fashion items at affordable prices, then refer them to Zappos.

Zappos Affiliate Programs Stas

Zappos is probably one of the better-known fashion affiliate programs online today.

It pays a 7% commission per sale and has some very strong performance metrics to go along with that.

I’m pretty sure you can make money with this one, especially with a fashion blog.

URL: Zappos affiliate program

Commission:  7% per sale

EPC:  $19.40

Cookie length: 14 days

Daem Watches

Daem Watches Homepage Screenshot

If you think the fashion niche is only about the clothes people wear, you’re way off the mark.

The accessories people wear says as much about their fashion sense as anything else.

Daem Watches is a perfect example of this.

Each Daem timepiece is designed in Brooklyn, New York, taking inspiration for the designs from the, “…rich cultural narratives around us”

But the actual crafting of the watches is taken care of by a master of their craft located in Basel, Switzerland.

Daem Affiliate Program Stats

Daem watches aren’t cheap – prices start at $300 and range as high as $1,200.

And you get 20% commission for each one you sell – which comes to $80 per sale.

This is a tangential program for the fashion bloggers out there, one where it’s almost difficult not to make money.

URL: Daem watches affiliate program

Commission:  $20% per sale

EPC:  $873.33

Cookie length: 45 days

Goat Fashion

Goat Fashion Homepage Screenshot

Goat is fashion for women who work.

If you’ve ever even glanced at a single fashion show, you’d see that 99% of the designs are completely impractical for use in real life.

That’s why Jane Lewis started Goat back in 2001 – to give women the option of buying designer clothing that can be worn in the office or while having dinner.

And her products have made an impact in the market, being worn by everyone from the busy working mother running her own business, to female members of the British Royal family.

Plus, the usual smattering of celebrities.

Her entire clothing range exemplifies classic British fashion products taken to the next level.

Goat Fashion Affiliate Program Stats

That’s the first thing to point out here – Goat is based in the United Kingdom.

But they do ship to the United States, so they shouldn’t have an issue with international affiliates.

This program pays a base commission rate of 8% per sale on everything you sell.

URL: Goat Fashion affiliate program

Commission:  8% per sale


Cookie length:  30 days

Hugo Boss

Hugo Boss Homepage Screenshot

Hugo Boss has been synonymous with the very best in men’s fashion since they released their first standardized suit in 1960.

But the company has actually been in the business of manufacturing clothing since the 1920s.

In the decades since that first suit, they’ve expanded their product range to include everything from basic menswear to motorcycle helmets and watches.

That includes the Boss Womenswear line of clothing, so they have something to appeal to every gender.

Hugo Boss products also appeal to a specific market –people who don’t think anything of paying $100 for a t-shirt or $220 for a pair of jogging pants.

Which makes this affiliate program ideal for a fashion blog that wants to generate significant income.

Hugo Boss Affiliate Program Stats

Your basic affiliate commission rate here is 8%, but they’re willing to push that up to 12% per sale for top performers. 

Their high average order value is just an added bonus.

Even at 8% commission per sale, somebody purchasing a pair of Boss jogging pants will net you $16 in commission.

URL: Hugo Boss affiliate program

Commission:  Up to 12% per sale


Cookie length: 30 days

Jonas Studio

Jonas Studio Homepage Screenshot

True men’s fashion isn’t about following trends as much as it is about establishing your own unique style.

Jonas Studio has been helping men do just that since 1987.

But not with clothing.

Instead, they sell a range of handmade bracelets, necklaces, tie bars, pins, and wallet chains, designed in their New York studio.

These are the accents for a personal style that is, “…a significant component of a greater vision that you have of yourself .”

Jonas Studio seems to really understand their target demographic, and that can really pay off for you as an affiliate.

Jonas Studio Affiliate Program Stats

How so?

Well, each handmade piece comes with an average price tag of around $250.

And you get a 2% per sale commission rate on each of your referrals. 

Which probably doesn’t sound all that interesting until you see that they have a 22% CR.

We’re pretty sure that’s the highest conversion rate of any of the fashion affiliate programs listed here.

URL: Jonas Studio affiliate program

Commission:  2% per sale


Cookie length: 30 days

Pretty Little Thing

Prettylittlething Homepage Screenshot

Pretty Little Thing is a UK-based fashion company that opened its doors for business in 2012.

They started out selling just accessories, partnering with a number of online retailers. 

By 2015 they’d launched their own line of clothing in 2015 and have gone from strength to strength since then.

That includes launching its brand in foreign markets, such as the United States, Australia, and France.

And thanks to the fact that they have 5,000 products in stock at any one time, your visitors will never again suffer from a chronic case of “nothing to wear”.

Their own line of products is a mixture of those meeting current trends, to those inspired and worn by celebrities and social media influencers.

Prettylittlething Affiliate Program

As an affiliate, you’ll receive up to 10% commission per sale, but also 5% commission on sales to existing customers.

There’s real potential here for recurring income – this particular brand is enjoying its moment in the sun right now.

So it’s always a good idea to make hay while the sun shines i.e. be an early adopter when you find fashion affiliate programs like this.

URL: Pretty Little Thing affiliate program

Commission:  Up to 8% per sale


Cookie length: 30 days


Tjmaxx Homepage Screenshot

It almost goes without saying, but wearing brand name clothing is expensive.

And not everyone has the financial resources to pay $120 for a shirt, but that doesn’t stop them from wanting it.

The visionaries behind TJ Maxx spotted this gap in the market way back in 1977.

Their stores have one simple mission – sell the fashion brands people love, but at up to 60% off normal retail prices.

And they achieve these pricing levels by simply buying manufacturer’s overstocks, closeouts, or seasonal clearances.

So your audience can purchase the brand name fashion items they love, with new stock arriving every single week.

Tjmaxx Affiliate Program Stats

Any affiliate promoting this offer will receive 4% commission on any sales they generate.

With the exception of gift cards- you get 0% per sale for those.

But this program does have very strong network performance metrics, which means your fashion blog can make regular money with it.

URL: TJ Maxx affiliate program

Commission:  4% per sale

EPC:  $19.30

Cookie length: 30 days

Worth Collection

Worth Collection Homepage Screenshot

The Worth Collection has sold luxury women’s clothing since 1991.

Their business is made up of two primary brands, “W by Worth” and “Worth New York”, with their clothing products being sold through partner stores, at least 1,000 stylists, and directly through their website.

So while other clothing lines are aimed at anyone with money, Worth Collection clothing appeals to the modern woman who wants to look effortlessly stylish and confident.

A woman who favors clothing made from some of the finest fabrics in the world.

So that tells you what type of audience you need to target.

Worth Collection Affiliate Program Stats

You get a very generous commission rate of 25% per sale, which is the highest of all the fashion affiliate programs featured here.

Plus, an EPC of almost $900 shows just how much money is being spent here on a regular basis.

URL: Worth Collection affiliate program

Commission:  25% per sale

EPC:  $872.50

Cookie length: Never expires

Browns Fashion

Browns Fashion Homepage Screenshot

The story of Browns Fashion goes all the way back to 1970 when the Bursteins acquired Browns from Sir William Pigot Brown.

Groovy, baby. 

For the next few years after that, they set about expanding the business to multiple locations in London.

They were also the first fashion stores to sell Calvin Klein products to the UK market, but that’s a whole other story.

Today your audience can shop online with Browns for many of the popular fashion brand names, such as Versace, Moncler, Saint Laurent, Gucci, Calvin Klein, and many others.

And those designer brands are available from both their men’s and women’s collections.

Browns Fashion Affiliate Program Stats

As a brand affiliate, you’ll receive a 7% commission for every item your visitors purchase.

You’re also working with an established brand that has a dedicated affiliate team to help you make the most of their program.

URL: Browns Fashion US affiliate program

Commission:  7% per sale


Cookie length: 30 days


Shein Homepage Screenshot

Shein has positioned itself in a corner of the fashion market where affordable doesn’t mean cheap looking.

Their range of clothing, shoes, and accessories for men, women, and children allows you to look and feel good, but without having to refinance your home to do that.

Basically, Shein brings affordable, high-quality fashion to your front door.

 And the front doors of customers in over 220 different countries, all supplied from their strategically located warehousing facilities.

Or in plain English, this is an ideal program for any fashion affiliate because Shein ships their popular products all over the world.

Shein Affiliate Program Stats

Now here’s the surprising thing – their commission rate and EPC is one of the highest of the featured fashion affiliate programs.

So there’s a lot to be said for affordable fashion from an affiliate’s point of view.

URL: Shein affiliate program

Commission:  5% per sale

EPC:  $35.23

Cookie length: 30 days

Heiress Beverly Hills

Heiress Beverly Hills Homepage Screenshot

Heiress Beverly Hills is the brainchild of 21-year old entrepreneur, Hailey Weiner.

As a fashionista, she’d grown frustrated at how many of the luxury labels she loved deteriorated in quality once they moved to a mass-production model.

So rather than sit around and complain about it she started her own clothing line.

That all kinda happened by accident though because at first the clothing she wore was designed just for her.

But it became obvious there was a demand for high-quality clothing that fit perfectly.

And that’s what this brand is all about.

Heiress Affiliate Program Stats

There’s usually a lot of metrics stuff to discuss in this section, but what I want to focus on here first is that this brand has just hit the market.

Which makes it red hot affiliate clothing offer for early adopters i.e. fashion bloggers. 

Especially considering that their average order value is $200 and their EPC is already sitting at $95 after just a few months in business. 

Oh, and you get a 10% commission rate on any of their products you sell.

URL: Heiress Beverly Hills affiliate program

Commission:  10% per sale

EPC:  $95.67

Cookie length: 30 days

This Dog’s Life

This Dog's Life Homepage Screenshot

It’s always good to do some blue-sky thinking when you work in and around affiliate marketing.

Like not just focusing on fashion for the bipeds of the world, but looking at potentially untapped fashion markets, like our furry doggy friends.

This is why you should take a look at the various products This Dog’s Life has on offer. 

Your four-legged friend can enjoy their own range of stylish clothing from jackets, collars, and coats, to fashion boots.

This Dog's Lif Affiliate Program Stats

I included this affiliate program for more reasons than to make you smile or sound clever.

After all, people who enjoy high fashion tend to spoil their dogs with expensive treats and clothing.

So, positioned properly, promoting this program makes you stand out from the crowd while also netting lots of lovely additional commission payments from pups.

URL: This Dog’s Life affiliate program

Commission:  10%

EPC:  $22.91

Cookie length: 30 days

Over to You

So, before we start wrapping up this roundup of fashion affiliate programs, there are a few brand names you might have expected to find here but didn’t.

We’d like to have promoted the Zara affiliate program, for example…except they don’t have one.

The flipside of that is the H&M affiliate program that does exist but the metrics are shit.

Long story short, they didn’t make the grade.

And there was a lot to choose from – there are literally dozens of other profitable fashion affiliate programs out there.

All that’s left for you to is to select the ones that best suit your niche site.

But what if you don’t even know what a niche site is, never mind own one?

That’s cool – we can help you with that.

And it won’t cost you anything – you get two hours of affiliate marketing training free of charge.

Binge on Netflix or learn how to make money passively?

Your call.

Once you decide, shoot us over your email address so we can set up your invitation. 

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