Want to earn money promoting products with truly mass appeal? Look no further than DIY affiliate programs.
The global market for arts and crafts supplies was worth a whopping $39 billion in 2021. By 2027, that figure is expected to reach $62.5 billion, representing a compound annual growth rate of over 8%.
Americans have a particular affinity for DIY. According to the 2021 Statista Global Consumer Survey, over a quarter of US respondents named arts and crafts as a hobby or interest, making it one of the country’s favorite pastimes.
Do you know your DIY ABCs? Can you tell a garter stitch from a reverse stockinette? Do you unwind to the sweet song of clacking knitting needles? Read on for the best affiliate programs in the DIY niche…
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DIY Affiliate Programs
- JOANN
- Cricut
- CreateForLess
- Scrapbook
- CreativeLive
- AliExpress
- Etsy
- Hobby Lobby
- Darn Good Yarn
- Michaels
- Creativebug
- BLICK Art Materials
- Cratejoy
1 JOANN
JOANN is a major US retailer of fabrics and specialist crafts products, from artificial flowers to sewing supplies. It has a fantastic reputation in the US, having been named the 16th most-trusted retail company by Newsweek.
Customers can take advantage of curbside pickup or in-store delivery to JOANN’S network of approximately 850 stores across the country.
JOANN’S affiliate program is available through two affiliate networks: FlexOffers and Skimlinks. According to 90-day figures from Skimlinks, the site has an average conversion rate of 4% and an average order value of €52. FlexOffers quotes a 90-day EPC of $0.03.
The company’s affiliates can access various marketing assets and also have the opportunity to try out new products first.
- Products/Services sold: Craft supplies
2 Cricut
Cricut makes smart cutting machines used to design and create everything from custom cards to unique apparel. Its products come with a companion app, helping bring users’ ideas to life without requiring design skills. Prices start at $179.99 or $16 per month. The company also sells heat presses and lighting.
Cricut’s affiliate program is managed by Acceleration Partners through the Impact Radius affiliate network.
The program pays commissions of 4% – 12% per sale and has a five-day cookie length, although Cricut’s affiliate landing pages cite commission rates of up to 25%. According to Impact Radius, Cricut has a 30-day EPC of $2.24.
Cricut also offers various bonuses to its affiliate partners. New affiliates get a one-time 30% discount, while all members earn a $10 cash bonus for referring other affiliates. Cricut also shares a weekly newsletter containing its latest incentives and promotions.
- URL: Cricut affiliate program
- Commission rate: 4% – 12% per sale
- Cookie duration: 5 days
- Products/Services sold: Cutting machines, lighting, heat presses
- Payment methods: PayPal, check, wire transfer, direct deposit, ACH transfer
- Market(s): US, Canada
3 CreateForLess
CreateForLess sells brand-name craft supplies at discount prices and in bulk quantities. Its prices are typically 30% – 50% below standard retail rates, making the store a popular choice for crafting professionals, teachers, and designers.
The CreateForLess includes 70,000+ products, including craft, sewing, and scrapbooking supplies. The company offers free shipping on orders over $100.
You can find this affiliate program on ShareASale — the third-most-popular affiliate network (according to our affiliate marketing statistics) and one of the best affiliate networks for DIY affiliate programs. It pays a 10% commission on all sales and has a lengthy 45-day cookie window. Additional promotional incentives are offered to top-performing affiliates.
CreateForLess offers various marketing resources to help drive sales and leads, including a product data feed, special promotions, banners, and text links. It is also happy to work with affiliates on custom promotions.
International affiliates should remember that CreateForLess only partners with sites primarily targeting audiences in the US, Canada, Australia, and New Zealand.
- URL: CreateForLess affiliate program
- Commission rate: 10% per sale
- Cookie duration: 45 days
- Products/Services sold: Craft kits and supplies
- Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
- Market(s): Global
4 Scrapbook
Scrapbook is an online store selling supplies for scrapbooking, stamping, and cardmaking. It ships to over 100 countries and stocks 50,000+ products, many of which are exclusively available via the Scrapbook website. All sales carry a 60-day money-back guarantee.
Sign up for Scrapbook’s affiliate program via the ShareASale affiliate network. It has a 30-day cookie duration and pays a baseline commission of 10%, rising to 20% on some products. ShareASale’s 30-day data shows an average order value of $58.10, an EPC of $39.47, and an excellent 10.59% conversion rate.
Scrapbook’s affiliate partners get advance notice on upcoming sales via an exclusive newsletter and invitations to a dedicated Facebook Group. The site runs weekly promotions, plus monthly contests, giveaways, and bonus opportunities. Expert affiliate managers are on hand to share tips and highlight promotional opportunities.
- URL: Scrapbook affiliate program
- Commission rate: 10% – 20% per sale
- Cookie duration: 30 days
- Products/Services sold: Scrapbooking, stamping, and cardmaking supplies
- Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
- Market(s): Global
5 CreativeLive
CreativeLive offers online classes covering a range of creative hobbies, from art and design to crafts and photography. Its free live classes attract tens of thousands of people, while its paid courses have helped millions of students, artists, and professionals learn new skills.
Subscriptions to CreativeLive cost less than $13 per month and offer access to 2,000 classes taught by experts in their fields, with new classes added monthly. Course materials are downloadable for offline viewing and can be accessed 24/7 via desktop, mobile, and TV.
Sign up for CreativeLive’s affiliate program through the ShareASale affiliate network. The program has a 30-day cookie duration and pays a 30% commission on subscriptions. Be aware that commissions are only paid on sales to new customers.
Commission payments are made in US dollars and carry a minimum monthly threshold of $50. Expect to receive your earnings via check or direct deposit around the 22nd of the month following the initial sale.
CreativeLive prefers to partner with affiliates in the online education, photography, crafting, music, business, and training tools niches. It offers various text links and banners, dedicated affiliate management, and affiliate newsletters containing promotions, program updates, contests, and incentive opportunities.
- URL: CreativeLive affiliate program
- Commission rate: 30% on new customer purchases
- Cookie duration: 30 days
- Products/Services sold:
- Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
- Market(s): Global
6 AliExpress
AliExpress is the world’s seventh-most popular ecommerce website, with an estimated 399 million monthly visitors. It is owned by China-based Alibaba, one of the world’s largest ecommerce companies. The website sells millions of products from 130,000+ sellers and has buyers in over 200 countries and regions.
The company offers a massive selection of DIY-related merchandise, including 60 pages of crafting supplies and thousands of products in the home improvement category.
The AliExpress affiliate program has varying commission rates that climb as high as 50% on some products, although the average commission is 4%. It has a three-day cookie window.
While its terms aren’t the most generous, it’s worth noting that many affiliates are earning serious money through AliExpress. The site paid over $100,000 a month in commissions in 2021, with top performers earning up to $20,000 a month.
(To learn more, check out our in-depth AliExpress affiliate program review.)
- URL: AliExpress affiliate program
- Commission rate: Up to 50% (4% average)
- Cookie duration: Up to 3 days
- Products/Services sold: Basically everything
- Payment methods: Unlisted
- Market(s): Global
7 Etsy
Etsy is essentially the Amazon (or AliExpress) of unique, creative goods. The website contains more than 60 million product listings, including 18+ million craft supplies — from craft kits and art supplies to crochet and knitting patterns.
Find Etsy’s affiliate program on the Awin network. The program pays publishers a standard 4% commission rate and has a 30-day cookie window.
Etsy affiliate partners can access a wide range of banners, including category-specific creatives in various sizes. Members are automatically signed up for the company’s affiliate newsletter, which offers tips, trends, best practices, and information on the latest incentives. The company also provides data feeds for specific product categories.
Before you sign up, be aware Etsy doesn’t accept affiliate partnerships with ad networks or social media pages.
(To learn more, check out our in-depth Etsy affiliate program review.)
- URL: Etsy affiliate program
- Commission rate: 4% standard rate for publishers
- Cookie duration: 30 days
- Products/Services sold: Huge range of craft supplies and unique products
- Payment methods: Direct deposit, international direct deposit, wire transfer, Payoneer
- Market(s): Global
8 Hobby Lobby
Oklahoma-based Hobby Lobby is one of America’s most prominent arts and crafts retailers, with more than 800 stores across the US. It sells more than 80,000 products across various DIY-related niches, including arts, crafts, hobbies, and home decor.
Hobby Lobby’s affiliate program is available through the CJ Affiliate and FlexOffers affiliate networks. Both versions offer a three-day cookie window, but CJ Affiliate has a slightly higher commission rate (2% vs. 1.6%). The CJ Affiliate program has a three-month EPC of $10.41.
Joining this affiliate program is one thing; remaining an affiliate partner is another challenge entirely. To stay in the program, you must average $1,000 in monthly revenue during the review period, otherwise Hobby Lobby will kick you to the curb.
Provided you make the grade, Hobby Lobby offers monthly commission payments and dedicated affiliate management.
- Products/Services sold: Arts, crafts, hobbies, various other categories
9 Darn Good Yarn
Darn Good Yarn is an online store that sells reclaimed and sustainable clothes, fibers, and yarns. As well as running a business, it aims to support fair trade practices, environmental sustainability, and women’s economic empowerment.
The company aims to ship all US orders within one business day, although international orders can take longer.
You must create a ShareASale affiliate network account before applying to Darn Good Yarn’s affiliate program. Once approved, you’ll earn a generous 20% commission per sale, with a lengthy 60-day conversion window. According to 30-day figures from ShareASale, the program has an average order value of $77.64, an EPC of $36.05, and a strong conversion rate of 10%.
Darn Good Yarn offers various affiliate marketing resources, including creatives, a robust data feed, regular coupons and deals, and affiliate newsletters containing the latest product news and promos.
- URL: Darn Good Yard affiliate program
- Commission rate: 20% per sale
- Cookie duration: 60 days
- Products/Services sold: Yarn, clothes, sustainable fibers
- Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
- Market(s): Global
10 Michaels
Describing itself as North America’s largest specialist arts and crafts retailer, Michaels stocks products across various DIY categories, including arts, crafts, framing, scrapbooking, and floral arrangements. Michaels currently offers free ground shipping on $39+ orders.
Find the retailer’s affiliate program on the CJ Affiliate network. CJ cites a one-day cookie window and a 2% commission rate, but the Michaels website claims to pay commissions of up to 10% for influencers, bloggers, and makers. According to CJ Affiliate, the program has a three-month EPC of $14.13.
The company operates an incentive program for top-performing affiliates and pays a $100 signup bonus for new affiliates that begin generating sales.
Michaels affiliate partners get access to performance optimization support and paid media placements, particularly during peak periods like back-to-school, Black Friday, and the holidays. The company also offers text and banner links, a product feed, and an email newsletter containing its latest promotions.
- URL: Michaels affiliate program
- Commission rate: 2%
- Cookie duration: 1 day
- Products/Services sold: Arts, crafts, framing
- Payment methods: Direct deposit, check, Payoneer
- Market(s): US only
11 Creativebug
Like CreativeLive, Creativebug offers thousands of arts and handcrafting-related classes that help members learn new skills, from crocheting and baking to sewing and screen printing. Its courses are taught by leading experts like Yao Cheng and Lisa Congdon, with new classes released daily.
Creativebug’s affiliate program, managed through the ShareASale affiliate network, has a 30-day cookie window and pays commissions for two “actions”:
- New customer free trials pay $8 – $15 per action
- Multi-month subscription packages and gift subscriptions pay a 30% commission
On top of those standard rates, Creativebug offers special rewards for top referrers. ShareASale’s 30-day figures show an EPC of $23.87 and a 2.33% conversion rate.
Affiliate marketers get complimentary access to Creativebug courses and exclusive promotional assets. The company also offers a data feed, affiliate newsletters, and regular coupon deals.
- URL: Creativebug affiliate program
- Commission rate: $8 – $15 per free trial signup, 30% on subscriptions
- Cookie duration: 30 days
- Products/Services sold: Online art and handcrafting classes
- Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
- Market(s): Unlisted
12 BLICK Art Materials
BLICK Art Materials is one of America’s largest art material suppliers. The company was founded in 1911 and is family-owned to this day. It has an excellent reputation, with Newsweek naming it the #1 online shop in the US across 1,000 retailers. The company stocks more than 110,000 products and offers free shipping on all orders over $49.
BLICK’s affiliate program is available through the CJ Affiliate and ShareASale affiliate networks. However, the ShareASale program offers more attractive rates, with a 15-day cookie window and 105 commission rate (compared to a one-day window and 3% commissions on CJ Affiliate).
According to ShareASale’s 30-day figures, the program has a $110.13 average order value, an EPC of $16.08, and a 1.62% conversion rate.
Once approved for either of BLICK’s DIY affiliate programs, you’ll gain access to various banners and product links. The company also offers a data feed, regular deals and coupons, and a responsive affiliate management team.
| Network | Commission | Cookie Duration | Market | URL |
| CJ Affiliate | 3% | 1 day | US | Sign Up |
| ShareASale | 10% | 15 days | Unlisted | Sign Up |
- Products/Services sold: Art supplies
13 Cratejoy
Cratejoy describes itself as a one-stop destination for all things subscription box. It’s essentially Etsy for subscription boxes, with thousands of sellers offering boxes across various categories, including arts and crafts. Prices vary from box to box. New customers get a 20% discount on their first order by signing up for the Cratejoy newsletter.
Find Cratejoy’s affiliate program on the ShareASale affiliate network. The program pays a standard 8% commission rate, although Cratejoy’s website mentions rates of up to 10%. VIP bonuses are available to top performers, and the company offers regular opportunities for increased commissions and incentives. ShareASale’s 30-day figures show a $98.35 average sale, an EPC of $25.47, and a 2.06% conversion rate.
Commissions are paid by check or direct deposit on the 15th of the following month. In other words, commissions earned in June will be paid around July 15th.
Cratejoy doesn’t offer affiliate discounts, but it does allow affiliate partners to earn commissions on self-purchases.
The company has various tools for driving sales and traffic, including frequent newsletters containing deals, tips, and best practices. It also has a dedicated and engaged affiliate management team.
- URL: Cratejoy affiliate program
- Commission rate: 8%+ per sale
- Cookie duration: 60 days
- Products/Services sold:
- Payment methods: Check, direct deposit
- Market(s): Unlisted
Conclusion
We could have included dozens of other programs in this roundup. Even the almighty Amazon affiliate program didn’t make the cut because we only wanted to share the best DIY affiliate programs. So we analyzed 25 top DIY niche websites — including Studio DIY, The Spruce Crafts, Creating Really Awesome Fun Things, and Paper and Stitch — to find out which programs they promote.
Those sites are making bank from DIY affiliate programs — and so can you. There’s just one catch: like any DIY project, it takes time and effort to build and optimize your own DIY blog.
Fortunately, we can help. Our free affiliate training explains everything you need to know about building affiliate sites, including our top tip on getting backlinks without spending a cent.
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