25 Best Subscription Box Affiliate Programs In 2021

Everyone loves (nice) surprises, right? Which is probably why subscription box affiliate programs are such a great money-maker.

Subscription boxes are big business, with IMARC Group revealing the global market was worth almost $19 billion in 2020. Between 2021 and 2026, it expects the subscription box service industry to expand at a compound annual growth rate of over 20%.

Impressive as that sounds, it’s hardly surprising given the huge target audience for subscription services. According to a survey from First Insight, one in four Americans already pay for subscription boxes, while one in three plan to sign up in the near future.

Ready to grab a slice of the action? Read on for our roundup of the best subscription box affiliate programs on the market.

25 Subscription Box Affiliate Programs

  1. Cratejoy
  2. Cairn
  3. Dollar Shave Club
  4. Beer Drop
  5. Wickbox
  6. Confetti Collections
  7. BirchBox
  8. babebox
  9. Succulents Box
  10. BattlBox
  11. Urbanebox
  12. FabFitFun
  13. Bespoke Post
  14. Ipsy
  15. BarkBox
  16. Curateur
  17. Gentleman’s Box
  18. Art of Tea
  19. Bean Box
  20. Monthly Clubs
  21. Pooch Perks
  22. ScentBox
  23. Keto Box
  24. ButcherBox
  25. Blue Apron

Cratejoy

Cratejoy

Sites offering subscription boxes tend to stick to a single niche or sub-niche. 

But not Cratejoy, which is actually a marketplace for subscription boxes. That means it sells boxes from thousands of vendors across various categories, from self-help books to spa kits, and from candles to cocktails.

In other words, whatever your audience, there’ll be a subscription box to match at Cratejoy.

Cratejoy’s subscription box affiliate program, like a lot of others on this list, is part of the ShareASale affiliate network. It pays a flat 10% commission on all new subscriptions, with commissions paid by check or direct debit on the 15th of the following month.

URL: Cratejoy affiliate program

Commission rate: 10%

Cookie duration: 60 days

Cairn

Cairn

Cairn is a subscription box service focused on outdoor products, so if your audience loves all things camping, hiking, and spelunking, this is the affiliate program for you.

Every subscription box from Cairn features a curated and tested selection of outdoor gear with a retail value of up to $50, but at a monthly price of just $32.99.

All products are new and best-in-class, which means no overstocks or close-outs.

Its subscription box affiliate program can be found on both the AvantLink and Impact affiliate networks. Sign up to earn commissions of $5 – $15 for each new subscriber you refer. And as an added bonus, you’ll also get a 5% cut of any gift orders you drive.

URL: Cairn affiliate program

Commission rate: $5 – $15 per new subscriber; 5% on gift orders

Cookie duration: 30 days

Dollar Shave Club

Dollar Shave Club

Dollar Shave Club is arguably the most famous of all the world’s myriad subscription box companies, having signed up more than four million subscribers since its 2011 launch.

As you almost certainly know, Dollar Shave delivers a bespoke selection of shaving and grooming products to their subscribers’ doors, based on their grooming preferences and preferred shipping frequency.

It offers a 30-day money-back guarantee and customers can cancel at any time.

Dollar Shave Club’s subscription box affiliate program pays a $10 commission on all preset bundled starter sets — despite the fact those starter sets only cost $5! It’s practically a licence to print money.

All other products pay a flat commission of 10%, with the exception of gift card sales.

URL: Dollar Shave Club affiliate program

Commission rate: $10 on bundled Starter Sets; 10% on all other sales

Cookie duration: Session-based

Beer Drop

Beer Drop

There are lots of beer-based subscription services, but Beer Drop is a little different.

Rather than just delivering a random selection of IPAs every month, it uses AI to sort through more than 1,500 beers – from German pilsners to American porters — and select the perfect combination for every customer.

Its monthly subscription boxes cost $39 and contain 10 cans of five different beers.

Beer Drop’s affiliate program pays a $12 commission for each new subscriber you refer, plus 10% on sales of gift boxes, gift cards, and beers purchased from its online store. 

With an average order value of almost $90 and a conversion rate of close to 10%, there’s lots of money to be made here.

URL: Beer Drop affiliate program

Commission rate: $12 per new subscriber; 10% on gift boxes, gift cards, and shop purchases

Cookie duration: 90 days

Wickbox

Wickbox

Wickbox offers luxury candle subscription boxes designed to match the scent preferences of each customer.

It only works with brands that use high-end ingredients — think superior wax, beautiful reusable containers, and lead-free wicks. Subscribers can choose to receive a “surprise” medium or large candle every month, with prices starting at $26.95.

Affiliate partners earn a $10 commission on all renewing subscription box sales and a further 10% on all non-subscription products from Wickbox’s online store.

With an average order value of more than $240, this is a particularly good affiliate program (as long as your audience likes candles).

URL: Wickbox affiliate program

Commission rate: $10 on renewing subscription box sales

Cookie duration: 30 days

Confetti Collection

Confetti Collection

There are plenty of niche websites on this list, but Confetti Collection is arguably the most “niche” of them all.

The brand describes itself as a subscription box of “coordinated giftables, stationery, and other fun novelties”. I don’t know what coordinated giftables are, but they sound lovely!

Priced at $19.99, Confetti Collection’s monthly subscription boxes contain eight or more products from its range of in-house brands, including Offray Ribbon, Perler Beads, and Simplicity Patterns.

Sign up for the company’s subscription box affiliate program and you’ll earn a flat 5% commission on all sales, provided they convert within the 90-day cookie window.

URL: Confetti Collection affiliate program

Commission rate: 5%

Cookie duration: 90 days

BirchBox

Birch Box Homepage

Along with Dollar Shave Club, BirchBox is one of the true “big name” subscription box affiliate programs.

For a price of $15 per month (or $13 for people who commit to its 12-month subscription plans), BirchBox sends you five high-end grooming, lifestyle, and beauty products hand-selected from more than 550 brands.

To be honest, BirchBox is so well-known and offers such a low cost that it pretty much sells itself, which is fantastic for affiliate marketers! 

Join its subscription box affiliate program and you’ll earn 5% – 7% commissions on all sales, depending on the subscription plans chosen by your referrals.

URL: BirchBox affiliate program

Commission rate: 5% – 7%

Cookie duration: 7 days

babebox

Babe Box Homepage

Another subscription box service focusing on the beauty niche, babebox exclusively sources products from big brands and innovative indies that are cruelty-free certified.

Whereas a lot of beauty subscription boxes offer samples, babebox only sends its customers premium, full-sized products, with each babebox containing more than $80 worth of value. As an affiliate marketer, those are some pretty powerful features and benefits.

The babebox subscription box affiliate program pays a flat $6 commission on all sales within the 30-day cookie window.

To help drive referrals, babebox offers regular custom promotions and campaigns, while its dedicated affiliate management team has more than 15 years of experience, so you’ll get plenty of support.

URL: babebox affiliate program

Commission rate: $6

Cookie duration: 30 days

Succulents Box

Succulent Box Homepage

As a millennial, I obviously love succulents, so I’m extremely interested in Succulents Box.

The website offers a choice of five subscription plans and over 300 beautiful varieties of succulents, all of which are grown organically in Southern California.

The company started out in 2017 from a one-bed apartment. Since then, it’s delivered more than 1.5 million succulents to over 210,000 customers, while donating tens of thousands of dollars to charity along the way.

The Succulents Box affiliate program pays a 10% commission on all sales, with payments made via PayPal at the end of every month.

URL: Succulents Box affiliate program

Commission rate: 10%

Cookie duration: 30 days

BattlBox

Battlbox Homepage

Enough makeup and succulents, it’s time for some macho energy. BattlBox offers a monthly subscription box service aimed at hardcore lovers of the great outdoors — we’re talking hunters, survivalists, service people, and more.

Its boxes contain a selection of survival and tactical gear, with a choice of four different packages available. 

Prices start at $29.99 per month for the Basic box, which includes things like emergency supplies, guides, and tools. At the top end of the scale, the $159.99-a-month Pro Plus box features top-tier products from big-name brands like CRKT, Gerber, and Bastion.

The BattlBox affiliate program pays a 7% commission per signup. Join its partner program and you’ll get plenty of support in driving sales and traffic, including high-quality creatives and site-specific coupon codes.

URL: BattlBox affiliate program

Commission rate: 7%

Cookie duration: 7 days

UrbaneBox

Urbanebox Homepage

Imagine describing yourself as “urbane”. Eeesh. Sounds a bit Patrick Bateman to me.

Still, there’s plenty to like about UrbaneBox, a subscription-based online styling service for men and women in the US and Canada. 

Each month, its in-house stylists put together a curated box of two or three wardrobe staples based on each customer’s style and preferences, all for a price of $60.

With a high average conversion rate of 6% and a generous 45-day cookie window, there’s also a lot to like about the UrbaneBox affiliate program.

You’ll earn a standard $15 commission for new subscriptions, climbing to $25 for affiliate marketers who reach “super affiliate” status.

URL: UrbaneBox affiliate program

Commission rate: $15 per new subscriber

Cookie duration: 45 days

FabFitFun

Fabfitfun Homepage

FabFitFun is a subscription box service for people who love healthy living, covering a range of popular categories — including skincare, makeup, fashion, and health and wellness.

It ships four seasonally themed subscription boxes a year, each containing a mix of products from household names and new brands carefully curated by its team of editors.

Subscribers also get access to exclusive sales, content from FabFitFunTV, and entry to a thriving community of more than one million women.

As an affiliate marketer, you’ll earn $10 for every subscriber you refer — unless you’re a discounter, in which case your commission drops to $5.

URL: FabFitFun affiliate program

Commission rate: $5 – $10

Cookie duration: 1 day

Bespoke Post

Bespoke Post Homepage

Bespoke Post doesn’t fit easily into any niche, other than “stuff for dudes”. 

Its subscription boxes include products across a vast range of categories, from shoe shine kits to shaving sets and home bar essentials. And axes, according to the image on its homepage. Whatever random surprises they contain, those boxes cost $45 per month.

Bespoke Post prefers to work with under-the-radar brands rather than big names. In fact, it bought more than $66 million of products from small businesses during the coronavirus crisis.

Join its affiliate program to earn a flat $25 on new subscriptions, plus a 6% commission on gift box sales. 

URL: Bespoke Post affiliate program

Commission rate: $25 for subscriptions; 6% on gift boxes

Cookie duration: 45 days

IPSY

Ipsy Homepage

IPSY claims to be the world’s largest beauty subscription box service, with more than three million active members and over one billion product shipments to date.

Its so-called “Glam Bags” are curated using proprietary technology that analyzes hundreds of attributes to match customers with personalized beauty products.

But IPSY is more than just a subscription box. With a 25-million-strong community, 160 million product reviews, and over 500 million monthly content views, it’s a vast platform designed to help people find products they love.

That gives you a potentially huge target audience of people who are already familiar with the IPSY brand, which makes the job of promoting its subscription box affiliate program much easier.

URL: IPSY affiliate program

Commission rate: Unknown

Cookie duration: 7 days

BarkBox

Bark Box Homepage

Another of the more niche websites on this list, BarkBox is a subscription service for dogs (or, more specifically, for dog owners).

Every month it offers a new themed collection including two toys, two treat bags, and a dog chew. That amounts to more than $40 worth of value in every box, with subscription plans starting at just $23 per box.

BarkBox offers a flat $18 commission for every new subscriber you refer, which measures up pretty well against other subscription box affiliate programs. 

URL: BarkBox affiliate program

Commission rate: $18

Cookie duration: 7 days

Curateur

Curateur Homepage

Curateur is a high-end fashion subscription service curated by celebrity stylist Rachel Zoe. 

As pop culture stans will tell you, Zoe styles the likes of Cameron Diaz and Miley Cyrus — and she can (kind of) style you too, for the low, low price of $99.99 every three months.

Curateur subscription boxes are delivered once per quarter and contain more than $400 worth of value. Customers also get a bunch of exclusive perks, including access to an online store with products sold at up to 60% off the retail value.

Promote Curateur’s affiliate program and you’ll earn a $15 commission on first-time seasonal memberships, plus $10 on introductory welcome boxes.

URL: Curateur affiliate program

Commission rate: $10 – $15 per sale

Cookie duration: 7 days

Gentleman’s Box

Gentleman's Box Homepage

Trust me, it’s not easy looking incredibly stylish and handsome 24/7. So it’s a good job that subscription services like Gentleman’s Box exist.

Gentleman’s Box subscribers receive a selection of four to six fashion essentials every month, from ties and tie pins to socks and cufflinks.

That’s more than $100 of value in each box for as little as $26 a month, including free shipping to US customers.

While a lot of subscription box affiliate programs pay a fixed dollar amount for each new subscriber, Gentleman’s Box pays 10% per sale.

That means you’re rewarded for referring customers to longer-term, higher-value subscription plans.

URL: Gentleman’s Box affiliate program

Commission rate: 10%

Cookie duration: 30 days

Art of Tea

Art Of Tea Homepage

Art of Tea is — guess what? — a tea-based subscription box program, as well as an importer and wholesaler of organic teas and botanicals.

Customers can choose from caffeine-free, classic, or single-origin teas, pyramid bags, or the “explore” range, which promises to “transport your mind to exotic locations and excite your taste buds with exciting and delicious flavors”. Prices start at $19.25 per month, based on a 12-month subscription.

Join Art of Tea’s affiliate program and you’ll earn a 10% cut of every sale. With a conversion rate of almost 5% and an average order value north of $70, that’s not to be sniffed at.

URL: Art of Tea affiliate program

Commission rate: 10%

Cookie duration: 90 days

Bean Box

Bean Box Homepage

We’ve done tea; now let’s talk coffee

Bean Box is one of countless niche websites dedicated to the world of premium roasted coffee. Join its subscription box service and every month you’ll receive a selection of hand-picked gourmet coffees from US producers like Kuma, Slate, and Vita.

Subscriptions start at $16.50 per month. For that price, you get four coffee samples a month — equivalent to 16 – 24 cups of joe.

Promote Bean Box and you’ll earn a 12% cut of every sale, which is pretty as subscription box affiliate programs go.

URL: Bean Box affiliate program

Commission rate: 12%

Cookie duration: 30 days

Monthly Clubs

Monthlyclubs aHomepage

Monthly Clubs is arguably the “daddy” of all subscription box companies.

Back in 1994, when the phrase “online marketing” had barely been invented, it introduced an internet-based subscription service for microbrewed beers.

The model worked pretty well, to say the least. So well, in fact, that the Monthly Clubs range has since expanded across five other categories: wine, cheese, chocolate, cigars, and flowers.

It also allows users to design their own subscription boxes to include a combo of all those niches — perfect if you simply can’t look at a bunch of flowers without puffing on a Cuban.

Regardless of which “club” you promote, the Monthly Clubs affiliate program pays a $10 commission on all memberships (as long as they’re open-ended or last at least two months). That rises to $11 for more than 50 sales a month, and $12 for 100 or more monthly sales.

URL: Monthly Clubs affiliate program

Commission rate: $10 – $12 per subscription

Cookie duration: 90 days

Pooch Perks

Poochperks Homepage

Back to the dog ownership niche, Pooch Perks sells monthly boxes of toys, treats, and accessories — exactly what your furry friend wants.

It offers three types of monthly box: just toys, just treats, or a combination of the two. There’s also a choice of monthly subscription lengths, from a rolling one-month contract to a 12-month subscription.

Month-by-month prices start at $32.99 for small dogs. The bigger the dog, the higher the fee.

With an average order value of over $60 and a commission rate of 10%, the Pooch Perks affiliate program is a no-brainer for niche websites with dog-loving audiences.

URL: Pooch Perks affiliate program

Commission rate: 10%

Cookie duration: 30 days

ScentBox

Scentbox Homepage

ScentBox is a designer fragrance subscription box service that sends customers a 30-day supply of perfume or aftershave every month.

For just $14.95 a month, subscribers can choose from more than 750 designer fragrances from high-end brands like Estee Lauder, Gucci, and Yves Saint Laurent.

With such a low cost on products that typically carry a high price point, it’s no surprise ScentBox converts at an average rate of more than 12%. Affiliate partners can also access generous coupon offers to drive even more sales.

So while the $8 commission isn’t exactly world-beating, this is potentially one of the easiest “sells” of all the subscription box affiliate programs we’ve seen.

URL: ScentBox affiliate program

Commission rate: $8 per sale

Cookie duration: 30 days

Keto Box

The Keto Box Homepage

Switching to the health and fitness niche, Keto Box is a monthly subscription box offering low-carb snacks for people following the ketogenic diet (or one of its low-carb or gluten-free equivalents).

Subscribers receive 10+ products every month, including on-the-go bites like bars, nuts, cookies, sweets, and meat items. Its subscription boxes also include keto-friendly sodas, condiments, sauces, baking ingredients, and more.

Prices start at $36 a month (including free shipping and a 28-day meal plan), which makes the commission rate of 15% per purchase look pretty generous.

URL: Keto Box affiliate program

Commission rate: 15%

Cookie duration: 7 days

ButcherBox

Butcher Box Homepage

One for all the meat (and fish) lovers out there, ButcherBox sells subscription boxes containing 100% grass-fed beef, free-range organic chicken, humanely-raised pork, and wide-caught seafood.

Customers can choose the monthly box that best suits their tastes, with five options available: mixed; beef and chicken; beef and pork; all beef; and custom. 

With prices starting at $137 per month, an average order value of nearly $170, and a solid conversion rate of almost 5%, there’s a lot to like about the ButcherBox affiliate program.

Better, the $20 commission is among the highest of all the subscription box affiliate programs out there, so it’s no surprise ButcherBox paid out more than $1 million to affiliates last year alone.

URL: ButcherBox affiliate program

Commission rate: $20 per sale

Cookie duration: 30 days

Blue Apron

Blue Apron Homepage

Blue Apron specializes in meal kits, fresh ingredients, and recipes for eager home chefs of all skill levels.

It offers a choice of four meal kits — two-person, four-person, vegetarian for two, and wellness for two — all priced at $8.99 per serving, which sounds pretty reasonable.

All those recipes are approved by its team of test kitchen chefs and are designed to be well-balanced, featuring a mix of options including meat, poultry, fish, seafood, plant-based meat, diabetes-friendly recipes, and more. From healthy foods to comfort eating, you’ll find it here.

Blue Apron’s affiliate program pays a flat $15 commission on all new subscriptions, as well as a 20% cut of all gift cards sold.

URL: Blue Apron affiliate program

Commission rate: $15 on subscriptions; 20% on gift cards

Cookie duration: 30 days

Conclusion: Are Subscription Box Affiliate Programs Right For You?

There’s a lot to like about subscription box affiliate programs.

Whether they offer supplement samples, meal kits, curated beer selections, or something else entirely, they work by bundling products together for lower than their combined retail price. 

That’s a very powerful online marketing tool, which is why so many of the affiliate programs on this list have super-high conversion rates.

However, the subscription box niche isn’t a guaranteed earner. You still need to do the fundamentals — building a high-quality website, doing insightful keyword research, and creating excellent content.

Those steps aren’t easy, and they take time. But we can help.

Just sign up for our free, two-hour webinar and we’ll give you the five steps you need to create a high-performing affiliate site.

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