Disclaimer: While the tactics mentioned in this post are effective, they should not prevent you from trying to engage with people on Twitter and other social medias sites. Engagement is the true power of social media. Much more than a number of followers. But nothing stops you from doing both ;).
The first time I ever created a Twitter account was back when I lived in Kuala Lumpur Malaysia. I logged in, followed 4 celebrities, saw nothing happening and closed the tab. I didn’t come back for the next 6 months.
That’s how most people live their first Twitter experience (including my friend Kevin with whom I talked before creating this post). It’s confusing, frustrating and you can never imagine you could squeeze some traffic out of this nonsense.
When you turn to many social media blogs, they give you very “bland” tips to grow your Twitter authority like “use hashtags” “connect with influencers” or “add value”.
Let’s be honest for a second here. This is all terrible advice and if you know nothing about Twitter there is no way you take that kind of tips and get anything done with it.
This is why I put this post together. This is the newbie guide on how to get more Twitter followers for fun and profits.
If you follow this step by step method you will be able to:
- Grow your follower based with targeted and engaged individuals
- Maintain your following/follower ratio within a reasonable limit
- Engage your audience with viral content sharing on autopilot
- Drive these targeted fans back to your site
- Capture these fan’s emails and transform them into leads
- Find and build relationships with the mighty influencers
All of this in just over 10 minutes a day.
Let’s get started with the guide! I’ve separated it in daily, weekly and monthly activities. Simply carry on these activities at the frequency indicated with the (free) tools linked to and you should see things moving pretty quickly!
These are the tasks you should perform daily. Why daily? Because Twitter monitors and limits the number of people you can follow and unfollow every day. Therefore, to maximise the growth, you must use your quota on a daily basis.
#1- follow 150 targeted people
Estimated time needed: 5 minutes
The best way to attract followers on Twitter is to follow people yourself. Every time you follow people, they get a notification and a notification email if they did not cut them.
That gives people the occasion to check your profile and if they find it engaging enough. Follow you. If you follow the right kind of people, you can get up to 40% of them to follow you back and be exposed to your tweets. Usually, you get followers pretty fast using this technique.
The next question you will ask me is: How do I find these great people to follow. Simple. Find those who follow one or more of your competitors. I highly recommend the user comparison function of followerwonk.
#2 – Unfollow 100 people who don’t follow you back
Estimated time needed: 1 minute
While getting 40% follow back is not bad at all, it still means that 60% of people you follow will not follow you back.
The issue with that is that if your following/follower ratio gets over 1.1 (As in you follow 10% more people than people are following you), your following abilities will be capped and your growth will slow down.
The issue with this activity is to find who is not following you back. There’s no way to do that on Twitter.com. But there are a number of 3rd party tools that will help you unfollow people who don’t follow you back in under a minute.
I personally have been using justunfollow. It’s simple, to the point and 100% free.
The majority of the weekly tasks are the content sharing tasks. Using tools like Hootsuite, you can do this weekly as opposed to having to do it all the time. This is a serious time saver and the tools I’ll share with you in this section will make finding content to share a breeze.
#1 – Tweet popular Content & Quotes
Estimated time needed: 20 minutes
I call this one riding the Bandwagon. You basically need to find popular content in your niche that already got shared a lot and add it to your sharing schedule. I personally use Hootsuite for scheduling. It’s free and works well.
The reason you want to share content that’s popular is that it’s a proven recipe for success. That means people will retweet it and those retweets will expose you to their followers. Some of these followers will then follow you back.
But how do you find popular content in your niche?
There’s a few different ways:
#2 tweet your content in between
Estimated time needed: 5 minutes
What’s the point of growing your Twitter influence if it doesn’t drive traffic back to your site ? Use the Hootlet by Hootsuite to navigate your site and auto schedule content that already got some success once a week.
You can also prepare excel spreadsheets with your schedule and upload them to Hootsuite if you want a reusable template.
#3 Monitor Questions You Have Content For
Estimated time needed: 5 minutes
While a lot of people use Twitter to promote their content (like you’re doing), A lot of people use it to poll the community and seek help as well.
This represents an incredible opportunity for the authority site owner as you will probably have content that can help these people.
If you use the Twitter search or Hootsuite, you can run queries like I did in the screenshot bellow to find people asking questions about a specific topic, help them and earn a new fan (and follower very often).
#4 Setup content auto sharing for those you want to build a relationship with
Estimated time needed: 3 minutes
I was hesitating to share that one because I’m actually using it for Authority Hacker.
If you want to build a relationship with someone, showing them your support by sharing their content and mentioning them on Twitter is a good way to keep nudging them on the fact that you’re keen on helping each other.
By doing this, they will know who you are by the time you get in touch with them personally.
The issue is it may be complicated to track 20+ blogs of people you want to build relationships with and sharing their content.
That’s why I automate it using RSS feeds and the associated function in Hootsuite as you can see in the screenshot bellow.
Don’t overdo this one and make sure their RSS feeds are clean before auto sharing but for blogs that publish once a week or less, it works like a charm.
Simply update that list once a week and you’re good to go ;).
This set of task is more strategic but can lead to big wins. If someone with 100,000 followers and following a few people follows your account. You’re in for a treat when they reshare your content.
You also have the opportunity to build a relationship with them through direct messaging.
#1 Add influencers to flattering public lists
Estimated time needed: 15 minutes
That one is a little sneaky too. But it works. On Twitter you can create lists that allow you to group people under 1 folder. When you add someone to a public list, that person will receive a notification like the one on the screenshot bellow:
What’s very interesting is that Twitter shows the name of the list to the people you add to these lists. This is a unique occasion to send a wink to influencers and show them how important their work is by naming the list something extremely flattering.
By doing this, you will get on the radar of bigger Twitter personalities and they will be more keen on following you back and eventually re sharing your content.
In order to find influencers in your niche, simply use Buzzsumo‘s influencer research. They also have the option to add people to lists directly from their interface.
You can then use the RSS Trick to keep showing your support and slowly win them over on autopilot ;). Then just set a reminder to outreach to them in 2 months and they’ll probably know who you are already.
That’s it! This all adds up to just under 11 minutes per day dedicated to Twitter and you can get close to 2000 new targeted followers monthly and give everything you create some instant visibility.
I’ve created a short guide of more advanced tactics for those who want even more growth. Just enter your email bellow and it will be emailed to you instantly. You will also be enrolled in my new free authority SEO course.
That’s a good question (well I wrote it). The answer is simple: private list the people you want to interact with.
Twitter allows you to create an unlimited number of public and private lists. Use them to segment the people you really want to connect with for more efficiency.
Sure it would be. But most bought followers are bots or people that just don’t care about what you do.
When someone makes the deliberate decision to follow you back, they usually had at least a glimpse at what you do and what you’re about. It’s that deliberate decision that make the followers acquired through the tactics described above way more powerful.
Really, it’s all about the scale at which you do it. 150 follows per day is on the safe side. It is considered as spam if you get in the 4 digits per day and you don’t really try to connect with people strategically.
There’s tons of massive brands using that tactic and this is just how Twitter connecting works these days.
I’ll be honest, don’t expect to drive thousands of visits with every tweet you make. But over time and if you tweet regularly, Twitter can be a powerful tool to reach an audience you may not have the chance to reach anywhere else.
Plus, if you follow the tactics above, it just takes 10 minutes of your day. So everything is relative. One of the good things is that the hard work compounds over time.
Once you have an account with tens of thousands of followers, it is very possible to drive hundreds of clicks to a piece of content at will by tweeting it several times throughout the day.
Sure, here is the story:
I was experimenting with helping people asking questions on Twitter to both earn followers and just experiment. and this happened:
As a result of these 2 tweets I got featured on a major hosting company’s blog and exposed to an audience that was the prime target of the services we offer with our agency.
Not bad for a 5 minutes task.