Remember when everyone thought survivalists were a bit Looney Tunes?
When it was just your crazy uncle yammering on about an EMP blast when he’d had one beer too many.
And then the universe goes and proves that it has a wicked sense of humor.
Literally and metaphorically.
But prepping was already a profitable niche before the world started to go nuts.
In fact, it is currently worth around $7.8 billion per year – based on 3.7 million confirmed preppers.
That, however, doesn’t take into account the other 55% of American adults who also invest in survival supplies.
Which includes everything from survival gear and bullets to food storage containers.
So this is a market enjoying a huge increase in demand for products and services.
This means there’s every chance you can generate affiliate marketing results like these:
There are tons of survival affiliate programs you could promote.
But which ones are most likely to make you money?
Read on, dear readers, read on.
Survival Affiliate Programs
- Survival Frog
- Titan Survival
- Sportsman’s Guide
- 3V Gear
- Legacy Food Storage
- Gander Outdoors
- SecureIt Gun Safes
- Crate Club
- Optics Planet
- Vivos Shelters
Survival Frog might look like every other prepper site out there.
But they actually started out selling survival books and CDs.
They swapped over to shipping physical products in 2009, and now claim to be the leading supplier of preparedness products in the United States and Canada.
And instead of selling other brands, they focus on selling their own range of products instead.
Need a survival hatchet multi-tool, an emergency sleeping bag, a fire starting kit or bug-out bag?
They’ve got you covered.
Or maybe you just want to order enough emergency food to see you through a long weekend?
They can handle that too.
And your visitors can also avail of free shipping if their order comes to more than $50.
So let’s start with the basics of what Survival Frog affiliates can expect.
An average order size of $127 and a commission rate of 12% means you’ll make around $15 for every sale referred through your affiliate links.
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Survival gear can be expensive, so it’s good to know that whatever you’re buying is fit for purpose.
In the case of Titan Survival, you’re dealing with an affiliate marketing business run by military veterans.
They actually started out making and selling their own paracord because what they found available was of pretty poor quality.
Whereas their paracord is actually up to mil-spec standards.
But they now also sell a range of other survival products including emergency blankets and sleeping bags, fero steel fire-starters, and Titan Survival merch such as iPhone cases.
Each of their products comes with a lifetime guarantee, and orders over $30 qualify for free shipping.
Now, you could choose to promote Titan Survival products via their Amazon store, earning 3% on all sales.
Or you could sign up with them directly via the Refersion Marketplace and receive 7% on sales instead.
That’s more than a 100% increase in pay for doing the same amount of work as an affiliate.
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If you’re a fan YouTube survivalist channels you’ve probably heard of Sportsman’s Guide by now.
They’re actively working with a number of big influencers in that niche.
So that’s our first important lesson – their products obviously sell.
But what products, exactly?
Tents, boots, hiking shoes, food storage, and genuine military surplus items – and that’s just a list of their main categories.
Your visitors will also find a complete range of Mountain House and other dehydrated emergency foods.
But they also sell power tools and related equipment, plus everything you could need to go hunting and fishing.
Need to go full tactical?
No problem – Sportsman’s Guide also stock guns, gun parts, ammunition, and even body armor.
So, how this does offer shape up against the other affiliate programs in this roundup?
This program pays for referred sales at two separate rates.
The 2% rate applies to guns, gun parts, and ammunition.
The 5% rate applies to everything else.
And their affiliate marketing metrics tell us that their affiliates are making money.
Commission: Up to 5%
And now we have a company that sells something to carry all your survival gear around in – 3V Gear.
Believe me, your average backpack just isn’t going to cut it for heavy-duty prepper swag.
Full survival kits and first aid equipment take up lots of space and weigh a ton.
So you need a robust backpack to cater to that.
3V Gear has a range of products suitable for bugging out or just going for a hike at the weekend with your friends.
But each of their backpacks and satchels does have a very tactical look and feel to them.
So these products are aimed at a very specific market.
They also keep their prices down to a silly level by shipping directly to their customers.
And they also know how to take care of their affiliates.
You start out on an 8% commission for sales referred through your links.
But you can increase that to 14% if you generate more than 30 sales in a given month.
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Legacy Food Storage
No roundup of survival affiliate programs would be complete without including a dedicated emergency food supplier.
Yes, there are tons of prepper food offers out there.
But Legacy Food Storage was the only one with the kind of performance stats we were looking for.
Anyways – back to the food.
Your visitors can choose from a range of freeze-dried meals in pouches or tubs, ranging from breakfasts and entrees to full meals and even drinks.
Their bigger tubs are actually very affordable – your website visitors don’t need to be rich to stock up.
Most of the bigger Legacy Food Storage tub meals have a 25-year expiry date, even the gluten-free meals.
They do also supply emergency food and survival kits for your pets, and a whole range of seeds…because that emergency food will eventually run out.
And now we come to the really interesting bit – how much you can make selling emergency food.
This program pays a 10% commission rate, with an average order size of $722.44
So you’ll earn roughly $70 for each sale credited to your affiliate links.
But if somebody was to order one of their enough-food-for-a-year packages your commission would shoot up to $879 for a single sale.
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Gander Outdoors sells two primary product ranges.
And RVs to pack it all into before you make your timely escape from the zombie hordes taking over your city.
Which could totally happen.
On a more serious note, Gander Outdoors stocks a full range of firearms and accessories, as well as hunting knives, bows, and crossbows.
But you can also buy all your outdoor sleeping and other essentials from them, all the way down to food storage containers and specialized supplies for your pets.
They only area they’re “weak” on is emergency food, but you already know where to source that.
Where they’re strong however is in their range of outdoor and survival clothing.
They have tons of seasonal clothing suitable for men, women, and kids.
Oh, and your visitors get free shipping on orders over $49.
This affiliate program pays a 5% commission on all sales referred through your affiliate links.
It’s hard to gauge how much you’ll make for an average sale, but survivalists do tend to shop in bulk.
Plus you have thousands and thousands of products to direct link to and/or review.
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SecureIt Gun Safes
In a survival scenario people without guns will suddenly realize the value of being able to defend themselves.
Which is why it makes sense to have your firearms safely locked away.
Like in a cabinet designed by SecureIt Storage.
Plus, it’s a requirement in certain states of the Union and mandatory in many countries.
This company supplies everything from very affordable portable gun safes and ammo cabinets to a “gun wall” suitable for fitting inside a static weapons vault.
So, your visitors can now keep their handguns and rifles safely stored away for as little as $49 for a slimline storage box.
And with complete peace of mind because these guys have been serving the 2A market for 25 years now.
This is one of the more interesting affiliate programs we uncovered, for a number of reasons.
But mainly because you stand to earn 10% commission on all products you sell.
And considering some of their bigger gun safes cost around $800, that would mean a hefty $80 payout for you.
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The subscription box market wasn’t something anyone could have predicted.
And it’s grown to cover most markets, including survivalists and preppers.
Crate Club is a subscription box service run by ex-Navy SEALs and special operation team members.
So each “crate” is chock full of tactical tools and gear of mil-spec quality.
That includes everything from camping and hiking tools, to binoculars and tactical flashlights.
But you’ll also find high-end items such as bulletproof bag inserts and premium first aid kids in different crates.
Or the actual equipment used by many special operations teams.
Not just a bunch of granola bars and emergency blankets.
Your visitors can choose from the ‘Captain’ crate that costs $99.99 quarterly, or the more advanced ‘General’ create for $399.99 quarterly.
I want one.
Affiliates promoting this offer will earn 15% commission on each sale.
So, you can expect to pocket $14.85 per average order.
Or, $209 for selling the biggest of their annual subscription boxes.
There are also no items excluded from their commission structure, which is actually starting to become a rarity in many markets.
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I remember when I had an AdSense site just on the topic of rifle scopes.
It actually made decent money, believe it or not.
Optics Planet, on the other hand, sells a full range of sports optics, including riflescopes, binoculars, night vision goggles, and red dot sights.
But also a complete range of survival gear including gun parts, ammunition, clothing, food, knives, bows, and crossbows.
And they’re far from a newcomer to the survival and prepper scene – they’ve been in business since 2000.
Which is way before being a survivalist was considered “cool” – the days before every guy who owns a tent was wearing a tactical shemagh.
All told, Optics Planet stocks tens of thousands of products from over 3,600 brands.
Surprisingly enough, this program is one of the top advertisers on ShareASale, ranking at #21.
So, even though you only get 5% commission on your affiliate sales, they’re obviously cutting a lot of affiliate checks each month.
And, as always, top-performing affiliates can ask for a higher commission rate.
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And now we come to the item survivalists and preppers value more than anything else.
An underground bunker.
Now, you can purchase backyard in-ground bunkers for a few thousand dollars.
But what if your audience wants the ultimate survival shelter?
In that case, they’ll need to look at what Vivos has on offer.
Which is a range of luxury underground communities where you can get your own private apartment, or condo.
And these bunkers are serious business – they have NBC-grade air filtration systems, blast doors, water purifications, power generators, and communication arrays.
Oh, and movie theatres and communal “beaches”, too.
And all from just $35,000 per person.
But you can also hire them to build a custom bunker for you.
This is the most potentially lucrative offer of all the affiliate programs listed here.
Vivos affiliates receive 10% commission for all new customers they refer through their affiliate links.
So your average payout per sale should be in the region of $3,500.
And that’s just for one sale.
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Over to You
And there you have our list of the top survival affiliate programs for 2020 and beyond.
We would have liked to include My Patriot Supply affiliate program but it longer appears to be available.
The survival niche is actually a lot more nuanced than most affiliates think.
It’s not just about hardcore survival gear – affiliates can monetize this niche with everything from heirloom seeds to homesteading advice.
So don’t just focus on survival kits, first aid kits, and food storage because there’s far more potential here.
Although those items do sell really well.
Plus, the audience for these products is growing each year.
Which means it’s never really too late to build an affiliate site in this niche.
You do know how to build a niche site, right?
If not, we’d be happy to show you in our free 2+ hour training class on affiliate marketing.
You’ll walk away with actionable steps you can follow today.
And no, you don’t have to buy anything – we’re as sick of that guru bullshit as you are.
Anyways, tell us the best email address to send your invite to.
We’ll get back to you as soon as we can.