There was a time when yoga was viewed as nothing more than a hobby for hippies who’d spent time in India.
Times have changed though, and yoga studios are popping up everywhere.
And with a clientele that’s no longer solely made up of bored housewives.
In fact, for some, yoga has become a way of life.
And that’s created a huge demand for products and services related to practicing this Vedic art.
Yoga Affiliate Programs
- Yoga Club Affiliate Program
- Manduka Affiliate Program
- Wai Lana Yoga Affiliate Program
- Yoga Burn Affiliate Program
- My Yoga Works Affiliate Program
- DDP Yoga Affiliate Program
Yoga Niche by Numbers
The yoga industry in the United States will be worth almost US$12 billion by 2020.
This is thanks to the 55+ million yoga practitioners in the United States alone, and then more than 300 million practitioners worldwide.
The average yogi (not the bear) during their lifetime on yoga, but only $28,800 of that is spent on classes and training.
The remainder is spent on yoga mats, clothing, etc., and this is where the affiliate opportunities are.
Yoga has enjoyed an upward trend in popularity since Google started recording data way back in 2004.
So what this data tells you is that yoga is most definitely a profitable market.
Now let’s take a look at the various yoga affiliate programs you could promote from your website, blog or social platform.
The Top 6 Yoga Affiliate Programs For 2021
Most other sites slap the first few yoga affiliate programs they find in Google into a blog post and then add some waffle to it.
That’s not how we do things – you know we love our data-driven content ☺
Instead, we’re going to look at yoga programs that are actually making money for the people promoting them.
This means there are certain “best yoga programs” not listed here simply because they’re either dead, dying or just not paying their affiliates very well.
Let’s get to it.
Yoga Club Affiliate Program
This is a subscription box service for yogis, which is a great idea considering how much money fans of the different forms of yoga are willing to spend.
Subscription boxes have been overdone to death in some niches, but Yoga Club is definitely prospering, as are their affiliates.
Their EPC is worth paying attention to:
A 30-day EPC of $194 means a lot of transactions are taking place, plus the 15% commission level is well above the “typical” base commission rate of 5% – 10% offered by other programs.
What do their customers think?
They seem to love Yoga Club because they get products from all their favorite brands in their yoga box each month, including Manduka, Beyond Yoga, View Active, and Teeki.
Basically, a social following of this size, combined with a flood of positive reviews means you’re promoting a brand people already trust.
Yoga Club is worth promoting because it offers a unique product, a healthy 15% commission rate and that absolutely delicious $194 EPC.
Commission rate: 15%
Cookie duration: 30-days
Manduka Affiliate Program
The Manduka brand is proof that a simple idea can turn into a million-dollar business almost overnight.
Basically, way back in 1997, an ex-architect called Peter Sterios created a better yoga mat.
This comfortable and stable black yoga mat changed how he and his students practiced yoga.
Peter then sent free samples to all his favorite yogis, who then introduced their students to them, and Manduka grew from there.
Since then Manduka has expanded its product range to include a full range of branded clothing, towels, mat cleaning products, bolsters, blocks, straps, and even bags.
Why should you promote Manduka products?
They’ve sold over 2 million yoga mats to students and studios in 100 different countries.
Natural and/or renewable materials are used in the majority of their products, so that appeals to the growing market of environmentally-conscious consumers.
Their commission rate isn’t huge, but the popularity of the brand should counteract this.
And finally, they offer a lifetime guarantee on their ‘Pro’ mats i.e. they believe in the quality of their product.
Commission rate: “Up to 15%” but the base commission rate is 6%
Cookie duration: 30-days
Wai Lana Yoga Affiliate Program
We’d never heard of Wai Lana before putting together this blog post.
But once you spend a few minutes on her site you’ll realize this is marketing yoga products taken to the next level.
The Wai Lana brand is global and all-encompassing – they sell products other yoga sites haven’t even thought about.
There’s the usual range of mats, bags, recipe books, DVDs and CDs.
But they also sell packaged super fruits, Wai Lana Chips, superfood capsules, and a whole range of Yogaroma soap, shampoo and conditioner products.
Yes, “Yoga shampoos” are a thing:
They even sell a range of yoga products for kids, which is pretty clever.
But the big question is how well do these products convert – how much money can you make by referring traffic to their site?
An EPC of $29 isn’t amazing but it still means that you can earn roughly $29 for every 100 people you send to their website.
Why should you promote Wai Lana’s yoga affiliate program?
She’s an established brand, with a 40-year track history, a global following and has her own television series.
And the last incentive is a 120-day cookie – that’s 4 whole months worth of conversion potential for every single visitor you send their way.
Commission rate: 15%
Cookie duration: 120-days
Yoga Burn Affiliate Program
This one is a little different because it’s more of a digital product than a physical one.
Yoga Burn is a 12-week program, offered through the ClickBank Marketplace, aimed squarely at women who want to get in shape but without pounding the treadmill or lifting weights.
People love being told they can achieve x within y, especially when it comes to health and fitness.
The Yoga Burn program itself is pretty clever – they use something they called “Dynamic sequencing”, which basically translates to, “We make things tougher as you lose weight and get fitter”.
They promote two separate offers through the site: YogaBurn and YogaBurn X2.
Customers get immediate access to a digital download, but they’re also sent a physical product or two in the case of the X2 offer.
So, how well does their product convert?
Yoga Burn has a ‘ClickBank Gravity’ score of 56.67, and an average sale value of $14, which means affiliates are making money promoting it.
It also has an average rebill of 17%, which means the potential for recurring income.
Yoga Burn is also celebrating that one of their super affiliates made $1,000,000 in a week.
There’s no explanation as to how they achieved this e.g. was it organic traffic or paid traffic, and what their final net income was.
It’s still a great marketing tactic though.
Yoga Burn is statistically the best performing yoga product on ClickBank right now.
Commission rate: $14 per sale
Cookie duration: n/a
My Yoga Works Affiliate Program
What do you do if you really want to become a yogi, but your lifestyle/working hours/location means you can’t do that?
That’s a frustrating situation for people to find themselves in.
But My Yoga Works has a solution – curated yoga lessons streamed to wherever you are.
Your visitors can choose from 1,200 high-quality yoga classes delivered by experienced instructors.
Why you should promote My Yoga Works.
The first reason is they offer a 14-day free trial, so there’s a good chance you’ll convert traffic based on that alone.
People love freebies.
And you get a 30-day cookie, so that will help you capture the “maybe I’ll sign up later” types.
Yoga Works also only costs $15 per month after the free trial, so you can always frame that as, “costing less than a pizza, and a healthier choice too” in your pre-sales content.
They also pay per lead, which makes sense for a subscription service:
And they pay $12 per lead, which is exactly 12x more than a similar service provider pays their affiliates.
My Yoga Works isn’t the only company offering this type of streamed content, but they’re the only one paying their affiliates a decent amount of money.
Commission rate: $12 per lead
Cookie duration: 30 days
DDP Yoga Affiliate Program
Did you know that Diamond Dallas Page (yes, the former wrestler) has his own yoga program?
Well, you do now.
Diamond Dallas Page created his yoga program to help him recover from over 40 years of wrestling injuries – all those impacts add up.
DDP Yoga is available either as a physical product in the form of DVD packs, or you can purchase a digital subscription for about $86 per year.
The site also sells a range of promotional items like hooded sweatshirts, t-shirts, and even an iPhone case.
All of those items can add up to incidental sales for you because people are likely to want one of the yoga training products plus a t-shirt.
Why should you promote DDP Yoga?
He has a string of viral videos from satisfied customers that show the amazing results they’ve achieved, like Vance Hinds for example:
So you have a stack of social proof to work with.
Their 10% commission rate is also above average, and the name behind the brand might also help with conversions i.e. he’s a household name in the United States.
He even made Joe Rogan cry.
URL: Rakuten Marketing – there’s no public URL for signing up for their affiliate program, so you’ll need to sign up for Rakuten first and then search for DDP Yoga from within the ‘Merchant Tools’ section.
Commission rate: 10%
Cookie duration: 30 days
Yoga Affiliate Ideas
The neat thing about promoting yoga programs or products is that yoga is now mainstream.
It’s not just for retired hippies and “woke” backpackers.
In fact, you’ll find everyone from students to executives and martial artists now practicing yoga for a variety of reasons.
There’s also the fact that yoga training and products are a booming market right now, and have been for almost two decades.
You’re basically preaching to a receptive audience when you promote yoga products.
The most obvious sites to promote the above affiliate programs from would be any of the following:
But if you use a little bit of lateral thinking you could promote the My Yoga
- Works program, for example, from:
- Business blogs – for business execs who travel a lot and can’t attend local classes
- Motivational blogs – for people who are too shy to go to a public yoga class
- Work from home bloggers – for solopreneurs who need to fit in a workout without leaving their home
- Travel bloggers – for people who are never in one place for any real length of time
Affiliate managers will have the final say on what types of site they accept, but it’s always worth asking if you genuinely think your audience might be interested.
And that brings our analysis of the top yoga affiliate programs to an end.
We only featured the programs where affiliates are already making decent money, or better.
But if you promote a profitable affiliate program not listed here, please do let us know.
Should you rush off and start a niche yoga /authority yoga site?
There’s nothing to stop you, but be aware this is a competitive market.
You can make money in it, but you’ll need to work hard/have a 100% unique USP to stand out from the crowd.
What will also help you get a head start on everyone else is The Authority Site System.
If you’re not sure what that is, feel free to check out our free, no obligation training session.