Supplement Affiliate Programs: Is Supplement Affiliate Niche Worth it?

More than two-thirds of American take dietary supplements each year.

It is little wonder then that the global supplement market was worth 122.08 billion in 2015.

If this seems like a lot of people, you haven’t seen anything yet. If predictions hold up, the value of the global supplement market will increase to $278 billion by 2024.

So, going by the number, there is a huge market out there, which usually equals lots of affiliate commissions waiting to be earned from supplement affiliate programs.

But, how good is it for affiliate marketing?

Read on to find out.

Vitamins and Supplements Affiliate Programs

  1. Vitacost Supplements Affiliate Program
  2. Seed Affiliate Program
  3. Puritan’s Pride Supplement Affiliate Program
  4. Earth Turns Affiliate Program
  5. GNC Supplements Affiliate Program
  6. Driven Nutrition Affiliate Program
  7. Vitamin Shoppe Affiliate Program
  8. Brain MD Supplements Affiliate Program
  9. Life Extension Affiliate Program
  10. Balance of Nature Affiliate Program

What Is The Supplement Industry?

What is the Supplement Industry

How Much Money Can Be Made In Supplement Affiliate Marketing?

What Are People Searching For?

Bodybuilding supplement keyword search trend

Supplements Keywords

Keyword Difficulty Volume (desc)
optimum nutrition 9 39,000
protein shakes 11 37,000
best protein powder 27 36,000
calories in an egg 4 23,000
krill oil vs fish oil 7 7,400
weight loss tea 12 6,000
plant based protein 27 5,800
sports nutrition 17 5,100
best supplements for men 18 4,200
best diet pills for women 32 4,100
best weight loss shakes 21 4,100
protein powder for weight loss 26 3,700
fat burning pills 12 3,700
best weight gainer 6 3,000
best fat burner for men 9 2,400
best weight loss pills for women 34 2,100
protein farts 0 1,900
spinach protein 14 1,800
weight loss pills that work 61 1,800
protein shaker bottle 3 1,600
when to drink protein shakes 14 1,300
protein in kale 21 1,200
is protein powder bad for you 16 1,200
diy protein bars 18 1,100
omega k 4 1,100

There is a lot of search volume in the supplement industry. There is also a range of keywords that should give some ideas as to content formats or ways to monetize your site.

“Optimum Nutrition” is the world’s best-selling whey protein. There are a number of keywords in this list related to protein, protein shakes, etc. That is probably because protein is the most common supplement gym-goers use to gain muscle.

You can also see a lot of people looking for information. Keywords like “calories in an egg”, “protein farts” or “is protein powder bad for you” have a pretty high search volume but not much competition at all. Focusing on these keywords is a great way to get traffic to your site through organic search.

However, there is no point in traffic for the sake of traffic. Luckily, there are a number of best “x for y” style keywords. Keywords such as “best fat burner for men” or “best diet pills for women” are perfect to target. The upside of these keywords is that they can be monetized through Amazon.

“DIY protein bars” also suggest that there could be a market for recipes for gym snacks.

These keywords highlight that there is:

  • A lot of search volume
  • Monetizable keywords
  • Keywords without too much competition
  • Lots of different sub-niches that can be capitalized upon

Who Is Doing It Well?

1. Eat This, Not That!

Eat This, Not That!

Eat This, Not That! is a site that focuses on food, diet, fitness/sports nutrition, and health. This is a perfect site to promote supplements without being an outright supplement website.

They promote supplements through their shopping guides and monetize through Amazon.

Eat This, Not That!

Guides like this review of “The Best and Worst Protein Powders” are really simple. Eat This, Not That! takes them to the next level by breaking them down into the best animal based and plant based proteins to cater to a wider audience.

However, they also tell readers the worst protein powders. For a lot of people, price can be a driving factor. The site does a great job here of persuading their readers not to just buy the cheapest product. In doing so, they can increase conversions on the products that they are promoting.

Eat This, Not That!

The promotion on the site is not over the top. In fact, being more aggressive with the use of images and buttons (as long as they do not violate Amazon’s terms of service) might increase conversions.

2. Top 10 Supps

Top 10 Supps

Top 10 Supps is an example of a very basic, but a very successful, supplement website that uses both Amazon and other supplement affiliate programs to pay the bills.

Top10Supps Ahrefs overview

According to Ahrefs, the site is getting around 198,000 visitors per month from organic search.

The reviews are very simple and, for the most part, all follow the same format.

Top 10 Supps

A simple table that lists the top 10, with affiliate links to purchase, is followed by a more in-depth look at each of the top 10.

Top 10 Supps have clearly been having conversations with the marketing team at various vendors. In this article they offer an exclusive promo code for Transparent Labs.

Top 10 Supps

The level of detail in the article is impressive. In total, the article is approximately 6,000 words long. It goes into great detail about each product and is followed by a beginner’s guide to creatine – an extremely popular sports nutrition supplement.

It goes to show that good keyword research, solid articles and a good link building strategy are the most important factors to building a successful affiliate site.

Top 10 Supps Ahrefs Top Pages report

As you can see, their top 3 pages all get over 5,000 visits per month from organic search alone.

Based on an average conversion rate, an average price of $20 and commission of around 5%, you can easily see each of these three articles making $500 per month.

With almost 1,500 pages on the site, you can begin to see how this revenue would add up to significant revenue.

What Deals Are There In Supplement Affiliate Marketing?

Amazon Associates

Supplement offers Amazon Associates

The Amazon affiliate program is the easiest way to monetize the supplements niche.

It is relatively simple to get approval. It does, however, have very strict terms and conditions that must be adhered to. It is very easy to find yourself banned despite having no idea what you have done wrong.

BodyBuilding.Com only offer a 1-day cookie but they do offer 15% commission for new customers and 5% for returning customers.

As the name suggests, the site offers supplements for bodybuilders or people simply interested in building muscle mass.



GNC is very similar to regarding what they sell.

They offer a 45-day cookie and, with that, you can earn up to 12% of the total value of the sale.

10 Best Vitamins and Supplements Affiliate Programs Of 2021 And How To Apply

Now that we’ve looked at other sites that are doing well in this niche, some at a very high level, it’s now time to look at supplements affiliate programs you can implement on your niche or authority health site.

So we looked at a the thousands of different supplement affiliate programs out there, and curated 10 of the very best.

And by “best” we mean programs that pay affiliate commissions on a regular basis and to a lot of site owners.

As you’ll see, these programs are pretty diverse, covering everything from nutritional supplements to sports nutrition, and even products leaning towards nootropics. 

Affiliate Program EPC Affiliate Commission Cookie Affiliate Network
Vitacost $74.74 6% 7 days CJ
Seed $565.39 15% 30 days ShareASale
Puritan’s Pride $90.53 4% 30 days CJ
Earth Turns $301.89 10% 45 days ShareASale
GNC Supplements $80.06 4% 7 days CJ
Driven Nutrition $202.30 25% 30 days ShareASale
Vitamin Shoppe $56.03 4% 7 days CJ
Brain MD $121.36 10% 45 days ShareASale
Life Extension $93.95 8% 120 days CJ
Balance of Nature $115.82 12% 90 days ShareASale

Affiliate commissions tend to be in the $10 to $25 range in the sports nutrition and nutritional supplements niche(s).

This might seem on the low side of things, but remember if people like a given supplement they’ll become a repeat customer.

And with the right program that means repeat commissions.

Pros of Supplement Affiliate Marketing

  • Lots of Offers: There are no shortages of ways to monetize your site
  • Opportunity to Grow: Once you become profitable with affiliate marketing, there is plenty of space to grow the site through other revenue streams (such as selling physical or info products)
  • Large Market: Lots of people buy supplements and the market is predicted to grow over the next few years
  • Not Too Competitive: There are a lot of supplement sites but this isn’t necessarily a bad thing. It means that there are not 1 or 2 sites out there hoovering up the majority of traffic.

Cons Of Supplement Affiliate Marketing

  • Disreputable Companies: There are a lot of affiliate offers – in sports nutrition and otherwise – that you should be careful with. Your reputation is tied to the products you recommend. Make sure the company delivers what you have promised.

Should I Start A Supplement Affiliate Marketing Website


There is definitely still space for more websites in the supplements affiliate space.

There is a lot of search volume, SERPs are not prohibitively competitive and there are enough sub-niches and categories to find an interesting angle that will allow you to form a community further down the line.

There is also scope to promote supplements from within other niches.

For example, you may run a vegetarian lifestyle blog. You could quite easily promote zinc supplements to your readers because many vegetarians suffer from a short of zinc in their diet.

Or you might run a martial arts blog. Most serious martial artists will be interested in different supplements, especially any kinds of post-workout sports nutrition drinks.

It should be easy enough to monetize the site using Amazon, ClickBank or through any of the supplement affiliate programs we shared earlier on.

The supplement niche also leaves room to grow into a site that sells info products, or even physical products, in the future.

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