More than two-thirds of American take dietary supplements each year.
It is little wonder then that the global supplement market was worth 122.08 billion in 2015.
If this seems like a lot of people, you haven’t seen anything yet. If predictions hold up, the value of the global supplement market will increase to $278 billion by 2024.
So, going by the number, there is a huge market out there.
But, how good is it for affiliate marketing?
Read on to find out.
What is the Supplement Industry?
How Much Money Can Be Made in Supplement Affiliate Marketing?
What are People Searching For?
|best protein powder||27||36,000|
|calories in an egg||4||23,000|
|krill oil vs fish oil||7||7,400|
|weight loss tea||12||6,000|
|plant based protein||27||5,800|
|best supplements for men||18||4,200|
|best diet pills for women||32||4,100|
|best weight loss shakes||21||4,100|
|protein powder for weight loss||26||3,700|
|fat burning pills||12||3,700|
|best weight gainer||6||3,000|
|best fat burner for men||9||2,400|
|best weight loss pills for women||34||2,100|
|weight loss pills that work||61||1,800|
|protein shaker bottle||3||1,600|
|when to drink protein shakes||14||1,300|
|protein in kale||21||1,200|
|is protein powder bad for you||16||1,200|
|diy protein bars||18||1,100|
There is a lot of search volume in the supplement industry. There is also a range of keywords that should give some ideas as to content formats or ways to monetize your site.
“Optimum Nutrition” is the world’s best-selling whey protein. There are a number of keywords in this list related to protein, protein shakes, etc. That is probably because protein is the most common supplement gym-goers use to gain muscle.
You can also see a lot of people looking for information. Keywords like “calories in an egg”, “protein farts” or “is protein powder bad for you” have a pretty high search volume but not much competition at all. Focusing on these keywords is a great way to get traffic to your site through organic search.
However, there is no point in traffic for the sake of traffic. Luckily, there are a number of best “x for y” style keywords. Keywords such as “best fat burner for men” or “best diet pills for women” are perfect to target. The upside of these keywords is that they can be monetized through Amazon.
“DIY protein bars” also suggest that there could be a market for recipes for gym snacks.
These keywords highlight that there is:
- A lot of search volume
- Monetizable keywords
- Keywords without too much competition
- Lots of different sub-niches that can be capitalized upon
Who is Doing it Well?
1. Eat This, Not That!
Eat This, Not That! is a site that focuses on food, diet, fitness and health. This is a perfect site to promote supplements without being an outright supplement website.
They promote supplements through their shopping guides and monetize through Amazon.
Guides like this review of “The Best and Worst Protein Powders” are really simple. Eat This, Not That! takes them to the next level by breaking them down into the best animal based and plant based proteins to cater to a wider audience.
However, they also tell readers the worst protein powders. For a lot of people, price can be a driving factor. The site does a great job here of persuading their readers not to just buy the cheapest product. In doing so, they can increase conversions on the products that they are promoting.
The promotion on the site is not over the top. In fact, being more aggressive with the use of images and buttons (as long as they do not violate Amazon’s terms of service) might increase conversions.
2. Top 10 Supps
According to Ahrefs, the site is getting around 198,000 visitors per month from organic search.
The reviews are very simple and, for the most part, all follow the same format.
A simple table that lists the top 10, with affiliate links to purchase, is followed by a more in-depth look at each of the top 10.
Top 10 Supps have clearly been having conversations with the marketing team at various vendors. In this article they offer an exclusive promo code for Transparent Labs.
The level of detail in the article is impressive. In total, the article is approximately 6,000 words long. It goes into great detail about each product and is followed by a beginner’s guide to creatine.
It goes to show that good keyword research, solid articles and a good link building strategy are the most important factors to building a successful affiliate site.
As you can see, their top 3 pages all get over 5,000 visits per month from organic search alone.
Based on an average conversion rate, an average price of $20 and commission of around 5%, you can easily see each of these three articles making $500 per month.
With almost 1,500 pages on the site, you can begin to see how this revenue would add up to significant revenue.
What Deals are there in Supplement Affiliate Marketing?
The Amazon affiliate program is the easiest way to monetize the supplements niche.
It is relatively simple to get approval. It does, however, have very strict terms and conditions that must be adhered to. It is very easy to find yourself banned despite having no idea what you have done wrong.
BodyBuilding.com only offer a 1-day cookie but they do offer 15% commission for new customers and 5% for returning customers.
As the name suggests, the site offers supplements for bodybuilders or people simply interested in building muscle mass.
GNC is very similar to bodybuilding.com regarding what they sell.
They offer a 45-day cookie and, with that, you can earn up to 12% of the total value of the sale.
Pros of Supplement Affiliate Marketing
Cons of Supplement Affiliate Marketing
Should I Start a Supplement Affiliate Marketing Website
There is definitely still space for more websites in the supplement space.
There is a lot of search volume, SERPs are not prohibitively competitive and there are enough sub-niches and categories to find an interesting angle that will allow you to form a community further down the line.
There is also scope to promote supplements from within other niches. For example, you may run a vegetarian lifestyle blog. You may want to promote zinc supplements on your site because many vegetarians suffer from a shortage of zinc in their diet.
It is easy to monetize the site on Amazon, Clickbank or through countless other ways.
The supplement niche also leaves room to grow into a site that sells info products, or even physical products, in the future.